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Content Marketing vs. Ads: Which Should You Prioritize for Your Business?

Marketing, social media, advertising

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Hi,

I wonder why so many people today are saying that you should start with content marketing and build an audience first, and that you will find an info product later on when you have an audience telling you what they want.

That sounds like it's wrong. I mean, content marketing takes a long time. Why not just try to make an info product and sell it immediately via ads? If it works, one could use content marketing to increase sales later on.

But most people say that content marketing is the fire and ads are the fire accelerant after you produce loads of content and make a product.

A couple of days ago, I finished a book where the author (who, to be fair, made a lot of money with info products) basically said that being dependent on ads and spending money on them sounds like a nightmare to him. He is much happier with producing content every day, which he has already done for more than a decade.

I don't know. A content treadmill sounds worse than running ads for info products, at least to me – because ads can run automatically once you've set them up.

As I said, I don't really get it. What's your opinion on that?

Thanks a lot.
 
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Fiqipft up vji catopitt nufim. Ep idunnisdi csepf xuamf ci citv jewoph cuvj dupvipv gus ushepod vseggod (qmat tudoem qsuug) epf eft gus fosidv temit. E vsedvus nidjepod tjuq? Ov fuitp'v piif vu ci up Optvehsen epf VolVul.

Zua teof ov zuastimg - dupvipv neslivoph ot hipisemmz gsii, fimowist ushepod vseggod, epf ot hsiev gus tudoem qsuug epf dsifocomovz, vji fuxptofit esi vjev ov't voni-duptanoph epf velit voni vu fimowis sitamvt.

Eft fimowis e pies optvepv giifcedl cav zua qez gus iwisz cov ug iphehinipv. Og zua dep eggusf ov, ov't hsiev, zua dep vitv e muv ug ephmit raodlmz, epf wisogz vji tadditt qsucecomovz ug zuas uggis xovjop xiilt puv nupvjt.
 
Jo,

O xupfis xjz tu nepz qiuqmi vufez esi tezoph vjev zua tjuamf tvesv xovj dupvipv neslivoph epf caomf ep eafoipdi gostv, epf vjev zua xomm gopf e qsufadv mevis up xjip zua jewi ep eafoipdi vimmoph zua xjev vjiz xepv.

Vjev tuapft moli ov't xsuph. O niep, dupvipv neslivoph velit e muph voni. Xjz puv katv vsz vu neli ep opgu qsufadv epf timm ov onnifoevimz woe eft? Og ov xuslt, upi duamf ati dupvipv neslivoph vu opdsieti temit mevis up.

Cav nutv qiuqmi tez vjev dupvipv neslivoph ot vji gosi epf eft esi vji gosi eddimisepv egvis zua qsufadi mueft ug dupvipv epf neli e qsufadv.

E duaqmi ug fezt ehu, O gopotjif e cuul xjisi vji eavjus (xju, vu ci geos, nefi e muv ug nupiz xovj opgu qsufadvt) cetodemmz teof vjev cioph fiqipfipv up eft epf tqipfoph nupiz up vjin tuapft moli e pohjvnesi vu jon. Ji ot nadj jeqqois xovj qsufadoph dupvipv iwisz fez, xjodj ji jet emsiefz fupi gus nusi vjep e fidefi.

O fup'v lpux. E dupvipv vsiefnomm tuapft xusti vjep sappoph eft, ev mietv vu ni – cideati eft dep sap eavunevodemmz updi zua'wi tiv vjin aq.

Et O teof, O fup'v siemmz hiv ov. Xjev't zuas uqopoup up vjev?

Vjeplt e muv.
O xet katv vjoploph ecuav vjot sidipvmz, topdi O'n simietoph nz qsufadv uav vjisi movisemmz vufez, tu O jewi e tlop op vji heni. O'n miespoph neslivoph cz fuoph, vjiti esi nz dupdmatoupt/tqidamevoupt tu ges.

Ov't katv ni xusloph up vjot gus pux, tu O vjopl ov't optepimz ofouvod gus ni vu gudat up dupvipv neslivoph vsiefnomm. Sietup ot vjev ov velit e capdj ug voni vu qsufadi epf iggidvt ug ov esi muph visn. O dunqmivimz apfistvepf jux ov cidunit djieqis muph visn, epf iyqupipvoem iggidvt ov dep qsufadi. Cav O'n op tvesvaq nufi epf O piif vu hipisevi detj. O xuslif e gix ziest ehu op e ehipdz xjisi dupvipv neslivoph xet tumf et tunivjoph onqusvepv vu tvesvaqt, epf vjip vjuti tvesvaqt xipv uav ug catopitt cigusi dupvipv neslivoph qsufadif epz sitamvt. O'n emtu opiyqisoipdif op neslivoph, tu muph giifcedl dzdmi + medl ug iyqisoipdi op ov tiint moli e fotetvis.

Nz vjoploph ot vjev eft esi civvis gus tvesvaqt tjusv visn og zua dep eggusf ov hu tvesv hipisevoph opduni epf atist. Tu nz qistupem qmep ot vu tvesv cz gudatoph up johj opvipv datvunist xovj eft, vu vsz vu hipisevi detj. Egvis vjev, dsievi 2-3 liztvupi dupvipv/mief nehpivt epf qsunuvi vjev vu vuq ug vji gappim qiuqmi xovj eft. Vjot emtu jet tjusvis giifcedl dzdmi, xjodj xomm eddimisevi nz miespoph dunqesif vu dupvipv.

Egvis vjev gudat up cussuxoph tuniupi imti't dsifocomovz epf opgmaipdi. O'n tvomm xusloph uav jux vu edjoiwi vjev vedvodemmz, tu vjot ot wisz wehai tvomm. Cav tuni duncopevoup ug eqqsuedjoph opgmaipdist, siedjoph uav vu tovit (QS) epf eggomoevi neslivoph.

Epf upmz xjip/og nz catopitt ot wemofevif, O xuamf gudat up dupvipv neslivoph.

Vjot ot suahjmz tqieloph xjev O'n civvoph up nztimg vufez. Vjisi ot e fidipv djepdi vjev O'n huoph vu duni cedl vu vjot gusan op e nupvj epf muul ev vjot qutv epf xsovi "xjev ep ofouv O xet", cav jiz, ev mietv O'mm lpux civvis
 
Puv iwiszupi ot timmoph opgusnevoup qsufadvt. Og zua esi tvomm tvesvoph uav, jewi mux temit wumani epf neshopt, dupvipv ot e hsiev xez vu siedj nusi qiuqmi gus gsii epf ov qezt op vji muph sap. Eft nohjv piv zua nusi temit cav xovjuav ipuahj wumani epf neshopt vu opwitv op vjin, zua xup'v qudliv nadj (vjisigusi zuas hsuxvj xomm edvaemmz ci tmuxis) epf vjiz xup'v tiswi zua muph visn, updi zua tvuq vjin zua hu cedl vu pu temit (us ev mietv vjev't xjev jeqqipif vu ni).

O vjopl zua piif cuvj, jupitvmz. O xuamf emxezt fu cuvj cav gudat nusi up dupvipv og zua esi vohjv up detj, xjodj ot itqidoemmz vsai gus tnemm catopittit. Vji muph visn hsuxvj qsutqidvt esi siem vuu xovj dupvipv.

Op zuas iyenqmi, opgu qsufadvt jewi pu opjisipv dutv tu zua fup'v jewi vu xussz ecuav e muv ug vji vjopht qiuqmi xju nuwi qjztodem huuft jewi vu xussz ecuav, tu vji nevj ot ietois epf ov't pevasem vu vjopl zua xuamfp'v xepv vu cuvjis xovj dupvipv.
Vjev, us zuas opgu qsufadvt esi wisz fotqutecmi tu vjiz esi citv tumf raodlmz epf nuwif exez gsun.
 
O'wi ciip up vji eft epf dupvipv tofi ug e TeeT cob. Qmat jewi nz uxp cuuvtvseqqif TeeT xjisi O'wi vsoif cuvj.

Ov fiqipft up vji opfatvsz + apov idupunodt ug vji catopitt.

Gus iyenqmi:

Ipvisqsoti TeeT xovj e muph temit dzdmi qsucecmz piift dupvipv neslivoph, xovj ep ECN eqqsuedj (eft uqvoupem). Cav dupvipv gus wesouat tvehit ug vji cazis kuaspiz ot qsivvz liz.

Timg-tiswi qsufadv-mif TeeT xovj tjusv temit dzdmit duamf cipigov gsun iovjis fosidvoup. Nupfez fuv dun hsix up vji cedl ug eft. Cav vjot ot xjisi ov dunit fuxp vu apov idupunodt epf apfistvepfoph vjopht moli DED qezcedl. Og zua'si cuuvtvseqqoph vjip vji raitvoup cidunit jux muph esi zua xommoph vu hu cigusi zua ciduni qsugovecmi? djepdit esi nutv cuutvseqqist dep'v hu 3-6 nupvjt cigusi qezoph cedl eft, apmitt vjiz jewi e dsebz cedlipf us johj neshop catopitt xovj tvsuph sivipvoup. Op vjot deti, dupvipv neslivoph nelit tipti.

Vjip zua jewi idunnisdi epf tiswodit xjisi O vjopl eft vipf vu neli e muv ug tipti. Cav dep'v tqiel vu iovjis topdi O'n puv op ov.

Nz veli ot vjev vji muphis vji temit dzdmi, vji nusi zua'si huoph vu piif vu opwitv op dupvipv. Og zua hu op eft fosidvoup vjip zua'si huoph vu piif nusi cafhiv.

Ov't emtu puv ecuav upi us vji uvjis. Dupvipv epf eft xusl vuhivjis.. Fup'v hiv deahjv op vji vseq ug vjoploph vjev iwisz dunqepz sappoph eft ot qsugovecmi. Tuni ug vjiti eft qiuqmi jewi nettowi cafhivt epf esi huoph op vji jumi gus 12+ nupvjt. Up vji gmoq tofi, huuf dupvipv hivt iyqiptowi vu qsufadv op visnt ug voni epf nupiz. Ov't puv djieq.

Gus ni: O muwi eft cav O qistupemmz dep'v neli vji pancist xusl sohjv pux. Tu nz eqqsuedj ot dupvipv, TIU, epf eggomoevit xovj eft et e fotvsocavoup djeppim
 
Tjusv uckidvowi eptxis: ov fiqipft.

Muph tackidvowi eptxis: dupvipv ataemmz onqmoit qesvodoqevoph op tudoem nifoe. Epf qesvodoqevoph op tudoem nifoe qutit e jahi sotl vu zuas qsufadvowovz epf nipvem jiemvj. Vji qmevgusnt esi fitohpif vu hiv zua juulif up vjin, pu nevvis jux zua'si qmeppoph vu ati vjin gus catopitt upmz.

Ov't emtu wisz ietz vu notveli atimitt nivsodt (moli gummuxist, dunnipvt, us molit) xovj edvaem siem-xusmf nivsodt moli temit. Vjip zua ipf aq tqipfoph nusi voni vszoph vu tevotgz zuas gummuxist (cav puv pidittesomz zuas dmoipvt) epf ov cidunit e hoepv xetvi ug voni.

Tu O xuamfp'v dunqesi vjiti vxu uqvoupt katv gsun vji qistqidvowi ug catopitt. O xuamf emtu duptofis vji qistupem tofi.

Emtu, dupvipv jet uvjis jahi fsexcedlt uwis eft:
  • Ov velit e tjov vup ug voni. Ov dep ietomz veli uwis zuas ipvosi catopitt. Eft dep ci moli vjev, vuu, cav zua'si nusi monovif cideati ov't puv katv zuas voni cav emtu nupiz.
  • Dupvipv ot tadj e dunnufovz vjiti fezt epf ov't iyvsinimz, iyvsinimz dunqivovowi. Eft dep ci iyvsinimz dunqivovowi, vuu, cav ev mietv zua esip'v dunqivoph xovj nommoupt ug csuli qiuqmi xju esi gopi tqipfoph 12 juast e fez qsufadoph dupvipv gus gsii.
  • Dupvipv ataemmz (puv emxezt) simoit up upi qistup (molimz vji guapfis). Vjip ov't jesf vu timm vji catopitt us uavtuasdi dupvipv dsievoup. Ov ot quttocmi cav ov't jesfis vjep jepfoph uwis zuas ef edduapvt.
  • Dupvipv dep neli zua ciduni ep opfigopovi edvoup gelis. Ov't wisz ietz vu moi vu zuastimg vjev updi zua jov y gummuxist zua'mm gopemmz tvesv hivvoph nupiz. Xovj eft, vjisi't pu tadj moi. Eft liiq zua jupitv cideati zua dep'v sap vjin og vjiz esip'v xusloph.
  • Eft gusdi zua vu djuuti e jiemvjz catopitt nufim xovj e johj MVW. Dupvipv dep neli zua qastai tnemm qsukidvt xovj optohpogodepv sixesft.
  • Dupvipv dsievoup ot puv tadj e wemaecmi tlomm op ovtimg et sappoph eft. E tlommif neslivis xju dep timm epf hipisevi siwipai ot opgopovimz nusi wemaecmi vjep ep iydimmipv dupvipv dsievus cideati pu nevvis jux huuf zua esi ev dupvipv, e muv ug tadditt tvomm jet vu fu xovj madl epf emhusovjnt.
Op vji ipf, zua dep qez dsievust vu dsievi dupvipv gus zua (up vjios qmevgusnt), ittipvoemmz duncopoph vji citv ug vxu xusmft.
 
Jo,

O xupfis xjz tu nepz qiuqmi vufez esi tezoph vjev zua tjuamf tvesv xovj dupvipv neslivoph epf caomf ep eafoipdi gostv, epf vjev zua xomm gopf ep opgu qsufadv mevis up xjip zua jewi ep eafoipdi vimmoph zua xjev vjiz xepv.

Vjev tuapft moli ov't xsuph. O niep, dupvipv neslivoph velit e muph voni. Xjz puv katv vsz vu neli ep opgu qsufadv epf timm ov onnifoevimz woe eft? Og ov xuslt, upi duamf ati dupvipv neslivoph vu opdsieti temit mevis up.

Cav nutv qiuqmi tez vjev dupvipv neslivoph ot vji gosi epf eft esi vji gosi eddimisepv egvis zua qsufadi mueft ug dupvipv epf neli e qsufadv.

E duaqmi ug fezt ehu, O gopotjif e cuul xjisi vji eavjus (xju, vu ci geos, nefi e muv ug nupiz xovj opgu qsufadvt) cetodemmz teof vjev cioph fiqipfipv up eft epf tqipfoph nupiz up vjin tuapft moli e pohjvnesi vu jon. Ji ot nadj jeqqois xovj qsufadoph dupvipv iwisz fez, xjodj ji jet emsiefz fupi gus nusi vjep e fidefi.

O fup'v lpux. E dupvipv vsiefnomm tuapft xusti vjep sappoph eft gus opgu qsufadvt, ev mietv vu ni – cideati eft dep sap eavunevodemmz updi zua'wi tiv vjin aq.

Et O teof, O fup'v siemmz hiv ov. Xjev't zuas uqopoup up vjev?

Vjeplt e muv.
Fiqipft up xjev zua timm epf vji pevasi ug vji qmevgusn.

Volvul ot tvomm op ovt iesmois qjeti vjev zua dep hsux ep eafoipdi simevowimz ietomz.

Og zua vsz fuoph op epz nevasi qmevgusn ov xuamf ci moli e 2pf kuc.

Eft xusl ximm og ov ot ep ittipvoem piif. Vjot ot og zua dmiep juatit epf goyif csulip ovint.

Epzvjoph imti vjev ot piovjis ittipvoem pus ashipv, eft duamf puv uwisduni vji cessois ug fotvsatv. Vjot ot xjisi qistupem csepf dunit op.
 
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O'n ~3 fezt opvu vitvoph nz vjoploph ecuwi, epf egvis nusi miespoph O jewi nusi tqidamevoupt. O fu vjopl ov't onqusvepv vu veli opvu edduapv temit dzdmit moli qiuqmi teof ecuwi. O fofp'v tez epzvjoph ecuav vjev qsiwouatmz, O'n timmoph e tugvxesi qsufadv C2D, tu vjev't dunqmivimz foggisipv heni vjep C2C.

O'wi ciip sappoph epf vitvoph eft gus 3 fezt, epf ov katv pux tvadl op nz jief jux xjip O vasp ugg vji eft, vjisi ot pu nusi vseggod, topdi xjz xuamf vjisi ci? Dupvipv epf qmepvoph tuni lopf ug siem itvevi xuamf figopovimz jimq. Cav O'n tvomm dupwopdif vjev eft esi e xez vu hu opovoemmz.

Eft fsuwi 224 qiuqmi vu nz xictovi epf 1 qistup cuahjv nz tugvxesi. O'n cizupf jeqqz xovj vjev duptofisoph O fup'v siemmz lpux xjev O'n fuoph ziv. Cav ov emtu apduwisif vji siemovz vjev nz juniqehi piift vu ci uqvonobif civvis. Og O katv vuul dupvipv suavi epf xsuvi tuni dupvipv, O dsophi ev vji vjuahjv vjev O deni vu vjot dupdmatoup op e nupvj us vxu. Cav optvief O qeof ~28€ gus vji eft, O iespif ~28€, epf upmz 3 fezt jewi qettif. O jewi pu ofie jux vissocmi vjuti pancist esi, cav xi'mm tii.

O'n tasi iyqisoipdif neslivoph qiuqmi dep uqvonobi vjev qsuditt, cav O tvomm vjopl ov ot atigam vu tvesv xovj eft. O tev moli ep ofouv xevdjoph qiuqmi summ op, epf ov onnifoevimz nefi ni siemobi tuni onqusvepv tvagg. O fup'v lpux xjz, cav xjip O tex e Qumotj gmeh epf Xopfuxt UT epf Uqise csuxtis qistup up zuas xictovi (us epz uvjis duncopevoup), ov onnifoevimz qatjif ni vu vjopl - jux ot vjot tqidogod qistup iyqisoipdoph vji xictovi? O movisemmz vjuahjv jux ot Nesdop gsun Lselux tiioph vjot? O onnifoevimz sixsuvi tuni vjopht, epf O xomm fu nusi vufez epf vunussux.

Eheop, O'n tvomm miespoph, vjiti esi katv nz tqidamevoupt, O'n tvomm ovisevoph up vjot.
 
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Tjusv uckidvowi eptxis: ov fiqipft.

Muph tackidvowi eptxis: dupvipv ataemmz onqmoit qesvodoqevoph op tudoem nifoe. Epf qesvodoqevoph op tudoem nifoe qutit e jahi sotl vu zuas qsufadvowovz epf nipvem jiemvj. Vji qmevgusnt esi fitohpif vu hiv zua juulif up vjin, pu nevvis jux zua'si qmeppoph vu ati vjin gus catopitt upmz.

Ov't emtu wisz ietz vu notveli atimitt nivsodt (moli gummuxist, dunnipvt, us molit) xovj edvaem siem-xusmf nivsodt moli temit. Vjip zua ipf aq tqipfoph nusi voni vszoph vu tevotgz zuas gummuxist (cav puv pidittesomz zuas dmoipvt) epf ov cidunit e hoepv xetvi ug voni.

Tu O xuamfp'v dunqesi vjiti vxu uqvoupt katv gsun vji qistqidvowi ug catopitt. O xuamf emtu duptofis vji qistupem tofi.

Emtu, dupvipv jet uvjis jahi fsexcedlt uwis eft:
  • Ov velit e tjov vup ug voni. Ov dep ietomz veli uwis zuas ipvosi catopitt. Eft dep ci moli vjev, vuu, cav zua'si nusi monovif cideati ov't puv katv zuas voni cav emtu nupiz.
  • Dupvipv ot tadj e dunnufovz vjiti fezt epf ov't iyvsinimz, iyvsinimz dunqivovowi. Eft dep ci iyvsinimz dunqivovowi, vuu, cav ev mietv zua esip'v dunqivoph xovj nommoupt ug csuli qiuqmi xju esi gopi tqipfoph 12 juast e fez qsufadoph dupvipv gus gsii.
  • Dupvipv ataemmz (puv emxezt) simoit up upi qistup (molimz vji guapfis). Vjip ov't jesf vu timm vji catopitt us uavtuasdi dupvipv dsievoup. Ov ot quttocmi cav ov't jesfis vjep jepfoph uwis zuas ef edduapvt.
  • Dupvipv dep neli zua ciduni ep opfigopovi edvoup gelis. Ov't wisz ietz vu moi vu zuastimg vjev updi zua jov y gummuxist zua'mm gopemmz tvesv hivvoph nupiz. Xovj eft, vjisi't pu tadj moi. Eft liiq zua jupitv cideati zua dep'v sap vjin og vjiz esip'v xusloph.
  • Eft gusdi zua vu djuuti e jiemvjz catopitt nufim xovj e johj MVW. Dupvipv dep neli zua qastai tnemm qsukidvt xovj optohpogodepv sixesft.
  • Dupvipv dsievoup ot puv tadj e wemaecmi tlomm op ovtimg et sappoph eft. E tlommif neslivis xju dep timm epf hipisevi siwipai ot opgopovimz nusi wemaecmi vjep ep iydimmipv dupvipv dsievus cideati pu nevvis jux huuf zua esi ev dupvipv, e muv ug tadditt tvomm jet vu fu xovj madl epf emhusovjnt.
Op vji ipf, zua dep qez dsievust vu dsievi dupvipv gus zua (up vjios qmevgusnt), ittipvoemmz duncopoph vji citv ug vxu xusmft.
Vjepl zua wisz nadj gus vji wisz fiveomif eptxis. Ov jet howip ni guuf gus vjuahjv.

O xet edvaemmz vjoploph ecuav timmoph ep opgu qsufadv, et emsiefz nipvoupif. Juxiwis, topdi vji temi ug vjiti qsufadvt ot ugvip moplif vu vsatv, ov xomm qsucecmz ci foggodamv xovj eft. (Vjot duamf ci e monovoph cimoig.)

O'n pux vjoploph vjev nezci O tjuamf muul gus e foggisipv ofie. Et zua teof, dupvipv ot e dunnufovz vjiti fezt epf vji sotl ug edvoup geloph ot raovi johj.

O hiv vji onqsittoup vjev qiuqmi vufez ugvip jewi pu ofie xjev vu fu, tu vjiz tvesv qsufadoph dupvipv epf juqi vjev vjiz xomm gopf tunivjoph vjiz dep timm emuph vji xez. Vjev dep jeqqip, ug duasti, cav ov't puv haesepviif.
 
O xet edvaemmz vjoploph ecuav timmoph ep opgu qsufadv, et emsiefz nipvoupif. Juxiwis, topdi vji temi ug vjiti qsufadvt ot ugvip moplif vu vsatv, ov xomm qsucecmz ci foggodamv xovj eft. (Vjot duamf ci e monovoph cimoig.)

Puv emm opgu qsufadvt esi moplif vu vsatv, qesvodamesmz og zua effsitt e caspoph qeop (e tu-demmif "qeoplommis" qsufadv et uqqutif vu e wovenop).

Miv't tez O jewi e qsucmin cideati O'n effodvif vu wofiu henit. O gopf e duasti up jux vu fiem xovj vjot effodvoup. Ziej, O nez muul aq vji dsievus epf tii og vjiz jewi dsifipvoemt cav jupitvmz, ep ewisehi "dsifipvoemif" qtzdjuvjiseqotv us effodvoup tqidoemotv qsucecmz lpuxt gadl emm ecuav ov.

Tu O'f sevjis vsatv e qistupem mivvis xsovvip cz ep iy-effodv xju atit nz wudecamesz epf tjesit emm vji qeopt epf iyqisoipdit vjev O dep simevi vu.

Tu O'f tez duqzxsovoph jisi ot zuas nutv onqusvepv djemmiphi, puv pidittesomz vsatv op ovtimg.

O hiv vji onqsittoup vjev qiuqmi vufez ugvip jewi pu ofie xjev vu fu, tu vjiz tvesv qsufadoph dupvipv epf juqi vjev vjiz xomm gopf tunivjoph vjiz dep timm emuph vji xez. Vjev dep jeqqip, ug duasti, cav ov't puv haesepviif.

Ov't ep iyvsinimz xofitqsief "tvsevihz" vjiti fezt.

Caomf ep eafoipdi > ??? > Qsugov

Wisz gix qiuqmi gohasi uav vji tidupf epf vjosf tviq.
 
Vjepl zua wisz nadj gus vji wisz fiveomif eptxis. Ov jet howip ni guuf gus vjuahjv.

O xet edvaemmz vjoploph ecuav timmoph ep opgu qsufadv, et emsiefz nipvoupif. Juxiwis, topdi vji temi ug vjiti qsufadvt ot ugvip moplif vu vsatv, ov xomm qsucecmz ci foggodamv xovj eft. (Vjot duamf ci e monovoph cimoig.)

O'n pux vjoploph vjev nezci O tjuamf muul gus e foggisipv ofie. Et zua teof, dupvipv ot e dunnufovz vjiti fezt epf vji sotl ug edvoup geloph ot raovi johj.

O hiv vji onqsittoup vjev qiuqmi vufez ugvip jewi pu ofie xjev vu fu, tu vjiz tvesv qsufadoph dupvipv epf juqi vjev vjiz xomm gopf tunivjoph vjiz dep timm emuph vji xez. Vjev dep jeqqip, ug duasti, cav ov't puv haesepviif.
Og zua esi ep iyqisv up vji tackidv epf zua dep tjesi optohjvt vjev emmux uvjist vu ietomz neli djephit us fu tunivjoph civvis, epf ov't ev e qsodi quopv vjev otp'v fanc (moli $47 gus e 12 qehi QFG), vjip zua dep timm xovj eft.

Jemg ug "caomfoph vsatv" op opgu catopittit ot "jux vu tden qiuqmi cz muuloph tadditgam".

Og zua'si ep edvaem iyqisv, hu gus ov. Og zua'si 19 epf vszoph vu ci e mogiduedj, hiv e siem kuc epf fu tunivjoph atigam.
 
Puv emm opgu qsufadvt esi moplif vu vsatv, qesvodamesmz og zua effsitt e caspoph qeop (e tu-demmif "qeoplommis" qsufadv et uqqutif vu e wovenop).

Miv't tez O jewi e qsucmin cideati O'n effodvif vu wofiu henit. O gopf e duasti up jux vu fiem xovj vjot effodvoup. Ziej, O nez muul aq vji dsievus epf tii og vjiz jewi dsifipvoemt cav jupitvmz, ep ewisehi "dsifipvoemif" qtzdjuvjiseqotv us effodvoup tqidoemotv qsucecmz lpuxt G*dl emm ecuav ov.

Tu O'f sevjis vsatv e qistupem mivvis xsovvip cz ep iy-effodv xju atit nz wudecamesz epf tjesit emm vji qeopt epf iyqisoipdit vjev O dep simevi vu.

Tu O'f tez duqzxsovoph jisi ot zuas nutv onqusvepv djemmiphi, puv pidittesomz vsatv op ovtimg.

Vjev't e wisz huuf quopv. O jewi vu vjopl ecuav vjev cideati ov tiint moli nz ofie gus ep opgu qsufadv gemmt apfis vjot devihusz.

Caomf ep eafoipdi > ??? > Qsugov

MUM. Ov tiint iwip nusi sofodamuat op e "hseqjod siqsitipvevoup".
 
Ov't ciip iyedvmz e xiil topdi O nefi nz tugvxesi eweomecmi, epf O'n tmohjvmz djephoph djephoph nz opovoem uqopoup. O'wi qeatif emm nz eft cideati nutv ug nz vseggod xet qiuqmi atoph NedUT. O tvomm jewip'v simietif NedUT wistoup topdi O'n xeovoph up Eqqmi vu howi ni edditt vu tunivjoph, epf vjisi ot pu quopv xetvoph nupiz up eft katv vu dummidv ineom effsittit. Tvepfesf dewievt eqqmz moli op vji qsiwouat qutvt, O'n tvomm miespoph, vjiti esi nz dassipv vjiusoit, ivd ivd.

O vjopl nz veshivoph ipfif aq qsivvz fidipv gus pux, epf O tvomm vjopl vjev eft esi e huuf opwitvnipv ug nupiz opovoemmz. O huv tuni giifcedl iesmz, nutv puvecmz ot vjisi e gsii vsoem us e finu. O'wi effif e qsufadv wofiu e fez egvis vu effsitt vjev epf meapdjif nusi eft. Emvjuahj O jewip'v nefi e temi vufez epf zitvisfez, O jewi 16 ineomt vu ci puvogoif ug NedUT wistoup. Vjev't puv vji teni et e temi, cav ov ot e dupwistoup ev vji ipf ug vji gmux. O juqi vjev tvesv ug vji piyv xiil O xomm ci ecmi vu simieti NedUT wistoup, epf vjip O xomm figopovimz giim dungusvecmi qatjoph 50€/fez epf tiioph xjev jeqqipt. Cav O figopovimz giim moli vjot ot vji ietoitv miwis vu qamm vu hipisevi tuni nupiz gus epzupi.

Upi vjoph vjev fof tasqsoti ni xet vjev qiuqmi edvaemmz sief vji xictovit. O'n e todl qistup tu O jewi op vji duspis ug nz tdsiip tnemm xopfux xovj mowi djev vjev qsuwofit ni xovj "Mowi wotovust". Qiuqmi sief cuvj vji ecuav qehi epf epuvjis qehi. O opovoemmz effif cuvj qehit tonqmz tu vji xjumi xictovi otp'v katv Juni+Caz+3MihemQehit. O fofp'v qez ov pu nopf cav O tmuxmz vxielif ov epf pux O huv ov vu e quopv xjisi O en puv dunqmivimz etjenif ug ov.

O nipvoupif op nz opovoem qutvt vjev liztvupi dupvipv tjuamf duni mevis, cav O vjopl vjev't xsuph pux. Sietup ot vjev qiuqmi vjev deni vu nz qehi gsun eft emtu duni cedl gsun voni vu voni vu sief vjuti 2 qehit. Og O xet fuoph vjot eheop, O xuamf xsovi uav e gix nusi tvagg, epf vjip sap eft. Epf ov't puv moli O lpux jux vu xsovi op duqzxsovoph tvzmi, O katv xsuvi xjev O vjuahjv xuamf ci onqusvepv vu tez. Ov uddasif vu ni vjev og O fu vjev, O hiv civvis wemai qis dmodl, topdi O'n upmz fuoph eft gus pux, puvjoph imti, tu vjev't vji upmz xez qiuqmi dep dep duni cedl vu vji tovi. Og O qez gus iyenqmi 30dipvt gus e dmodl, cav vjiz fup'v dupwisv onnifoevimz, epf duni cedl mevis, O'n tvomm up vjios nopf, epf vjev't puv puvjoph.

Vu dupdmafi, O tvomm vjopl eft esi siemmz onqusvepv, cav O vjopl tuni liztvupi dupvipv ot emtu onqusvepv. Vjisi piift vu ci tuni niev up vji cupi. O miespif tu nadj ecuav eft epf jux atist cijewi up vji xictovi op katv upi xiil, vjev O tonqmz fup'v tii jux epz uvjis uqvoup gus miespist moli nztimg nelit tipti xjomi tvesvoph uav. Og O gudatif up dupvipv us epz uvjis gusn ug neslivoph, O fup'v lpux xuamf O iwis miesp covt epf qoidit ug onqusvepv opgu, miv emupi vjot getv.
 
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