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So, I was checking out the latest greatest CPA Loves Your Mom course by a guy named Mike. No, not our big boss here, he might eslap me. lol You guys in the biz know the drill, there's only been 14 kachillion emails about it.
Anyway, I actually watched a few of the videos. I say actually, because I rarely pay attention or buy any of that shit anymore. (Note to newbs, it's head down after you pick up the premises if you ever wanna make some real coin.)
But he re coined an old concept as value trojans, which is adding a minute subscription based service as an upsell/cross. The theory, which I thought would make a great little discussion here, is anything under 5 bucks per month people don't notice. Specifically, $4.95.
THAT intrigues me. Let's talk about it.
Would you notice $4.95 on your monthly credit card statement? You might, but if it's something you MAY use sometime, would you let it go? Maybe cancel after 8 months of never utilizing?
So many different things to say here, but it was cool to see this concept regurgitated and presented to me in a numbers format. Think about it, $4.95 per month, at 1 million users, and a high retention duration, is pretty damn cool.
Now on to the good stuff. This can something as simple as one gigantic autoresponder system that sends people classified info on their needs of choice every month. Super cheap, saves them time by not digging for the info. Could be industry experts helping them and making them FEEL better about their issue/need/service/etc.. Though the info is readily available for internet savvy folks.
Membership sites are a no brainer on this. Proprietary info type deals could be a straight win. And when you really think about this, is 1 million people really that many?
Anyway, I actually watched a few of the videos. I say actually, because I rarely pay attention or buy any of that shit anymore. (Note to newbs, it's head down after you pick up the premises if you ever wanna make some real coin.)
But he re coined an old concept as value trojans, which is adding a minute subscription based service as an upsell/cross. The theory, which I thought would make a great little discussion here, is anything under 5 bucks per month people don't notice. Specifically, $4.95.
THAT intrigues me. Let's talk about it.
Would you notice $4.95 on your monthly credit card statement? You might, but if it's something you MAY use sometime, would you let it go? Maybe cancel after 8 months of never utilizing?
So many different things to say here, but it was cool to see this concept regurgitated and presented to me in a numbers format. Think about it, $4.95 per month, at 1 million users, and a high retention duration, is pretty damn cool.
Now on to the good stuff. This can something as simple as one gigantic autoresponder system that sends people classified info on their needs of choice every month. Super cheap, saves them time by not digging for the info. Could be industry experts helping them and making them FEEL better about their issue/need/service/etc.. Though the info is readily available for internet savvy folks.
Membership sites are a no brainer on this. Proprietary info type deals could be a straight win. And when you really think about this, is 1 million people really that many?
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