Lex DeVille
Sweeping Shadows From Dreams
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You might have had higher sales at .99 cents but a big part of that is because any amount below $1.00 is psychologically insignificant to most people. Less than $1.00 = pocket change and causes a shift in perspective. At .99 cents you're encouraging people to buy on impulse, but you're also doing something that may negatively impact your sales. Right now people have seen your books at .99 cents and have come to expect that price. In essence you're undervaluing yourself.
There's a psychological principle that says we associate the first price we see, as the "appropriate" price for an item, and this may be why your sales are low right now. If you leave your prices above $2.99 for a while, then you'll allow time for new people to see your book and associate your writing with a higher price/value. Your sales will increase as people accept this price and aren't put off by it when you release future books.
The idea here is to raise your value, and people often judge value based on price. For instance many people think the NINJA blender is the best thing since sliced bread. It costs several times more than the average blender. Personally I think it's a piece of crap based on actually using it, but most people buy it and rave about how awesome it is. They do this because anything else goes against their ego. Admitting that the product is crap is admitting that they were wrong and wasted a lot of money on junk. Instead they talk about how great it is and then they buy more NINJA crap. The value is determined by the price they paid.
There's a psychological principle that says we associate the first price we see, as the "appropriate" price for an item, and this may be why your sales are low right now. If you leave your prices above $2.99 for a while, then you'll allow time for new people to see your book and associate your writing with a higher price/value. Your sales will increase as people accept this price and aren't put off by it when you release future books.
The idea here is to raise your value, and people often judge value based on price. For instance many people think the NINJA blender is the best thing since sliced bread. It costs several times more than the average blender. Personally I think it's a piece of crap based on actually using it, but most people buy it and rave about how awesome it is. They do this because anything else goes against their ego. Admitting that the product is crap is admitting that they were wrong and wasted a lot of money on junk. Instead they talk about how great it is and then they buy more NINJA crap. The value is determined by the price they paid.
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