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Over the last month, I've been studying this new sensation of Crowdfunding. After analyzing the statistics of successful (and unsuccessful) campaigns, I figured out what it takes to get ranked on the main page for your category. The first company I coached through this ended up ranking #6 out of over 550 companies in the small business category of indiegogo.com. Another member of this forum is about to launch his campaign and I'm exited to help him out with this.
The number 1 thing that you should keep in mind is that: Indiegogo is a business, and they will help those who help them. You drive traffic to their site, and they boost your rank.
Explanation: Crowdfunding platforms only make money when campaigns make money. 4% or 9% of whatever funds you raise on indiegogo gets taken by them, depending on if you reach your goal or not. So In order for you to be rewarded (with a higher rank), you have to take actions to help them (The more people you get to go to their site=the greater chance of people donating money=the more likely they are to make money from their 4% or 9%).
Example 1 - The Facebook Like Button: If you go on any campaign page, you will notice the Facebook like button is directly connected to sharing your campaign page on indiegogo, and NOT your personal Facebook page. The average number of Facebook shares on page 1 results for small business was 135.8 in my sample vs. page 2 results only having an average of 49.4 Facebook shares of the campaign page. The same goes for twitter and Google+. Anybody who knows anything about SEO understands the difference between page 1 and page 2 results.
Why do they do this? Think of it from a business standpoint: The more you share their website through social networks (free marketing for them), the more they reward you for your efforts.
Example 2 - Showing up on the browse page: On Indiegogo, if you do not raise $500 within the first 14 days of your campaign, you do not show up on the browse page anymore. Translation: In turn, it earns Indiegogo $20 minimum to even show up on the browse campaigns pages at all after 14 days.
I have a much more detailed guide and strategy planned out, but I don't want to release too much in a public forum before I decide if I have a potential business here or not.
My questions to you all - For any of you who have thought about raising money through a crowdfunding platform:
I planned on launching this as a quick guide in relation to my fastlane business, but things have changed for the time being so I might be better served doing this if the market is right. I would appreciate any feedback.
The number 1 thing that you should keep in mind is that: Indiegogo is a business, and they will help those who help them. You drive traffic to their site, and they boost your rank.
Explanation: Crowdfunding platforms only make money when campaigns make money. 4% or 9% of whatever funds you raise on indiegogo gets taken by them, depending on if you reach your goal or not. So In order for you to be rewarded (with a higher rank), you have to take actions to help them (The more people you get to go to their site=the greater chance of people donating money=the more likely they are to make money from their 4% or 9%).
Example 1 - The Facebook Like Button: If you go on any campaign page, you will notice the Facebook like button is directly connected to sharing your campaign page on indiegogo, and NOT your personal Facebook page. The average number of Facebook shares on page 1 results for small business was 135.8 in my sample vs. page 2 results only having an average of 49.4 Facebook shares of the campaign page. The same goes for twitter and Google+. Anybody who knows anything about SEO understands the difference between page 1 and page 2 results.
Why do they do this? Think of it from a business standpoint: The more you share their website through social networks (free marketing for them), the more they reward you for your efforts.
Example 2 - Showing up on the browse page: On Indiegogo, if you do not raise $500 within the first 14 days of your campaign, you do not show up on the browse page anymore. Translation: In turn, it earns Indiegogo $20 minimum to even show up on the browse campaigns pages at all after 14 days.
I have a much more detailed guide and strategy planned out, but I don't want to release too much in a public forum before I decide if I have a potential business here or not.
My questions to you all - For any of you who have thought about raising money through a crowdfunding platform:
- What do you want to know?
- What can I do to make my educational guide (or service) help you launch a successful campaign?
- How much would you be willing to pay?
- What fastlane (or even trade-my-time-for-money) opportunities can you see me acting upon here?
I planned on launching this as a quick guide in relation to my fastlane business, but things have changed for the time being so I might be better served doing this if the market is right. I would appreciate any feedback.
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