I don't think that he was "saving the planet" there, but instead, he saw a need and fulfilled it. He was saving the humans, not the planet. Planting trees for animals and to help with climate change, only a minority oh humans will help and are interested in. But, needing an automobile to move from places to places? It is a need of everybody.I’m going to recommend the autobiography of Henry Ford.
That was a man with a mission. His mission and his livelihood lined up. It wasn’t long before his livelihood was a distant consideration. He wasn’t building cars just to go do something else later. He was interested in totally changing the mobility of the world.
You can’t read that book and determine Henry Ford wasted his life building instead of enjoying himself. He spent his life absolutely slaying his giant.
Humans are self-centered. What's in for them to help save the planet? Are they receiving any service in return? No. Then, why would they do it? To help the future generation? That's not being self-centered and only a minority of the world population isn't self-centered.
Cars on the other hand, it is purely self-interest if someone is buying it. What's in for them? Well, anything a car brings to your life.
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