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Customer Service Trumps Price

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Kak

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Just read this article:Customer Service Trumps Price « Customer Experience Matters


I don't buy it. The big one you always hear about is Commerce bank. How they do ridiculous things for their customers yet if you compare them to a stripped down bank like ING they have smaller margins and less competitive interest rates for lending and savings.


I think it depends on the product or service. I don't need such a hardcore customer service with a bank ITS A BANK! Not a damn vacation.

I got the commerce bank example from many books that Ive read like Mavericks at Work and Firms of Endearment. They praise the hell out of Commerce bank but when it comes down to it you have to ask yourself, is this customer centric stuff worth the money spent? The answer is, it totally depends on the product or service. Commerce can not compete on any level, but customer service. Maybe that is their niche...


What do we feel about this? :smxB:
 
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