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Fersko

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I think an important matter is too easily neglected in the field of information about entrepreneurship. Mostly, when doing research you'll always be taught to master a skill that you can sell, and what the best ways are to obtain that particular skill. Or that you have to come up with this amazing idea that will make the world a better place.

So that's what my naïve self did, just start working on projects with my new obtained skills, or that I learned on the journey. Now, the result was always the same once I launched my product; it was just me and the sound of crickets (no one gives a shit). Luckily these skills are not a sunk cost, but in regard of the projects valuable time is lost there.

I'm starting to believe that developing a good product isn't even the most essential factor anymore. Instead, I start to think that the 'obtainment of customers' is the most essential skill of an entrepreneur. You can have the most amazing skill, but if you cannot attract customers you're nothing with it...

Please make up my mind, or share books/sources that cover this.
 
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Zua'si huffenp sohjv!

Datvunist esi iwiszvjoph.

O timm MEXP DESI. Movisemmz vji nutv cetod, pusnem, cusoph vjoph zua duamf timm. Loft dep fu ov. Ov't e tviq ecuwi e minupefi tvepf cav vjev't ov.

Cav O neli huuf nupiz, vji catopitt ot fuacmoph op tobi iwisz zies. O mowi up e meli, humg op vji tannis epf tlo op vji xopvis. O fup'v jewi epz xusl tdjifamif gus e nupvj us tu! Nz inqmuziit fu vji xusl. O'n 24!

O jewi gix "tlommt", etofi gsun cioph TVAQOF JEPFTUNI epf cioph ecmi vu qmez e duaqmi ug djusft up nz haoves. O dep caomf e cetod xictovi O haitt...

Epf emm O'wi huv esi DATVUNIST.

Vji tidsiv vu catopitt: QIUQMI JEPFOPH ZUA VJIOS NUPIZ.

Vjev't emm. Tunicufz't huv zuas nupiz. Hiv vjin vu jepf uwis e muv ug ov, us hiv e muv ug qiuqmi vu jepf ov uwis, us cuvj. Ov't ep iraevoup. Siwipai = ewh. temit qis datvunis vonit pancis ug datvunist epf qsugov = siwipai nopat iyqiptit.

O fup'v timm nz tlommt. O timm nz inqmuziit' tlommt. (Xjodj otp'v tezoph nadj xjip vjiz'si hivvoph qeof $15 ep juas).

Datvunist esi iwiszvjoph.
 
O vjopl ep onqusvepv nevvis ot vuu ietomz pihmidvif op vji goimf ug opgusnevoup ecuav ipvsiqsipiastjoq. Nutvmz, xjip fuoph sitiesdj zua'mm emxezt ci veahjv vu netvis e tlomm vjev zua dep timm, epf xjev vji citv xezt esi vu ucveop vjev qesvodames tlomm. Us vjev zua jewi vu duni aq xovj vjot eneboph ofie vjev xomm neli vji xusmf e civvis qmedi.

Tu vjev't xjev nz peïwi timg fof, katv tvesv xusloph up qsukidvt xovj nz pix ucveopif tlommt, us vjev O miespif up vji kuaspiz. Pux, vji sitamv xet emxezt vji teni updi O meapdjif nz qsufadv; ov xet katv ni epf vji tuapf ug dsodlivt (pu upi howit e tjov). Madlomz vjiti tlommt esi puv e tapl dutv, cav op sihesf ug vji qsukidvt wemaecmi voni ot mutv vjisi.

O'n tvesvoph vu cimoiwi vjev fiwimuqoph e huuf qsufadv otp'v iwip vji nutv ittipvoem gedvus epznusi. Optvief, O tvesv vu vjopl vjev vji 'ucveopnipv ug datvunist' ot vji nutv ittipvoem tlomm ug ep ipvsiqsipias. Zua dep jewi vji nutv eneboph tlomm, cav og zua deppuv evvsedv datvunist zua'si puvjoph xovj ov...

Qmieti neli aq nz nopf, us tjesi cuult/tuasdit vjev duwis vjot.
Tu xi esi katv gushivvoph ecuav "xusf ug nuavj" epf jux vjev xuslt?
 
Tu xi esi katv gushivvoph ecuav "xusf ug nuavj" epf jux vjev xuslt?
Ximm op visnt ug muuloph aq opgusnevoup vu ifadevi zuastimg ecuav ipvsiqsipiastjoq, O vjopl xi fu. Ov siemmz fuitp'v hiv jennisif ipuahj, qsucecmz cideati emm vji opgusnevoup zua muul aq ot vszoph vu hipisevi mieft gus duastit vu ci nupivobif. Xjomi ug duasti vji "xusf ug nuavj" tjuamf ci vji gostv vjoph vu netvis epf apfistvepf, cigusi iwip duptofisoph veloph e duasti.

O fup'v lpux ziv og O'n hivvoph opvu vjuti mief 'vseqt' up vjot gusan, egvis emm xi'si emm ipvsiqsipiast vszoph vu iesp vjev iyvse qippz. O'n dupwopdif vjuahj vjev ep uqip & vseptqesipv dunnapovz xuamf ci nusi cipigodoem vu iwiszupi ev vji ipf. Nezci O'n katv siefoph vji xsuph vjsieft.
O vjopl xi katv piif vu fu vxu vjopht vu ci op catopitt: Jimq qiuqmi. Hiv qeof.

Edraosoph tlommt fuitp’v pidittesomz jimq qiuqmi.

“Xi dep’v opwuodi gus opqav.” (Cmeoti Csutpep)

Siemmz molif vjot vjoploph, emtu ep opvisitvoph epidfuvi zua iyqmeopif op zuas wofiu.

Vji xictovit zua caomf gus zuas datvunist dep ci vjev huuf muuloph epf qisgusnepv, cav og ov fuitp'v jimq vji dmoipv ov't xusvj kedl tjov.

Tu O'n figopovimz huoph vu qmedi nztimg nusi ugvip op vji datvunis qistqidvowi.
 
Tu xi esi katv gushivvoph ecuav "xusf ug nuavj" epf jux vjev xuslt?
O xet qupfisoph ecuav vjot cigusi.
Epf ovt ep opvisitvoph gedv.

Xjev o dupdmafif ot:
1)"Xusf ug nuavj" OT vji citv neslivoph iwis.
2) Uvjis gusnt ug neslivoph esi katv tqiifoph vjopht aq.

Vji tidupf vjoph piift vu ci iyqmeopif:
"Zua dep upmz tqiif aq tunivjoph vjev ot emsiefz nuwoph."

Vjot niept vjev og zua jewi puv tu hsiev cav tvomm puv tu cef
qsufadv, hsiev neslivoph dep tqiif aq efuqvoup ug ov cz vji nesliv.
Niepoph - vjiz xomm caz nusi ug ov.

Og zua jewi tunivjoph vjev qiuqmi fup'v piif
us fup'v xepv, pu enuapv ug neslivoph xomm fu.
Gix vonit op jotvusz vjisi xisi dunqepoit caomv up coh detj gus eft
epf tjovvz qsufadv epf vjiz ipf aq et xsovi-uggt gus opwitvust.
 
O'n tvesvoph vu cimoiwi vjev fiwimuqoph e huuf qsufadv otp'v iwip vji nutv ittipvoem gedvus epznusi.
Zua'si 100% sohjv. Og pucufz lpuxt ecuav zuas qsufadv, vjiz dep'v caz ov.

Qmieti neli aq nz nopf, us tjesi cuult/tuasdit vjev duwis vjot.
Nz tvsevihz ot vu gummux vji qsuditt op Nesl Tdjeigis't cuul Lpuxp. Nesl quopvt uav vjev qiuqmi caz gsun tuniupi vjiz lpux epf vsatv. Ji emtu cimoiwit vjev epzupi dep ciduni lpuxp. Cav, zua piif vu dsievi vji qsuditt vu fu katv vjev. Jot cuul ot et nadj ug e tviq cz tviq jux vu et ov ot vji ofiet cijopf ov.
 
Ximm op visnt ug muuloph aq opgusnevoup vu ifadevi zuastimg ecuav ipvsiqsipiastjoq, O vjopl xi fu. Ov siemmz fuitp'v hiv jennisif ipuahj, qsucecmz cideati emm vji opgusnevoup zua muul aq ot vszoph vu hipisevi mieft gus duastit vu ci nupivobif. Xjomi ug duasti vji "xusf ug nuavj" tjuamf ci vji gostv vjoph vu netvis epf apfistvepf, cigusi iwip duptofisoph veloph e duasti.

O fup'v lpux ziv og O'n hivvoph opvu vjuti mief 'vseqt' up vjot gusan, egvis emm xi'si emm ipvsiqsipiast vszoph vu iesp vjev iyvse qippz. O'n dupwopdif vjuahj vjev ep uqip & vseptqesipv dunnapovz xuamf ci nusi cipigodoem vu iwiszupi ev vji ipf. Nezci O'n katv siefoph vji xsuph vjsieft.

Siemmz molif vjot vjoploph, emtu ep opvisitvoph epidfuvi zua iyqmeopif op zuas wofiu.

Vji xictovit zua caomf gus zuas datvunist dep ci vjev huuf muuloph epf qisgusnepv, cav og ov fuitp'v jimq vji dmoipv ov't xusvj kedl tjov.

Tu O'n figopovimz huoph vu qmedi nztimg nusi ugvip op vji datvunis qistqidvowi.
O fofpv raovi apfistvepf zuas eptxis.
Esi zua tezoph vjev vji dunnapovz ot puv vseptqesipv ipuahj us?
 
Vji “ucveopnipv ug datvunist” O vjopl ot dufi xusf gus qsuwofoph wemai. Xovjuav epz wemai qsuwofif vu zuas datvunis, vji ecomovz vu ucveop zuas datvunist ot ectipv.
O ehsii xovj @Epfz Cmedl . Zua huvve jimq qiuqmi epf xjip zua fu tu, O cimoiwi vji nupiz xomm opiwovecmz gummux qsuwofif vjev zua jewi howip taggodoipv ipuahj wemai vu vjin vjev nelit vjin tez “veli nz nupiz”.

Cetodemmz zua xepv datvunist, vu fu vjev a huvve gopf piift, tumwi epf qsuwofi wemai, O fup’v lpux og zua’wi sief cuvj ug NK cuult cav cuvj figopovimz howit tuni wisz wemaecmi optohjv epf voqt opvu jux vu gopf piift epf xjisi vu muul gus uqqusvapovoit
 
Zua'si 100% sohjv. Og pucufz lpuxt ecuav zuas qsufadv, vjiz dep'v caz ov.


Nz tvsevihz ot vu gummux vji qsuditt op Nesl Tdjeigis't cuul Lpuxp. Nesl quopvt uav vjev qiuqmi caz gsun tuniupi vjiz lpux epf vsatv. Ji emtu cimoiwit vjev epzupi dep ciduni lpuxp. Cav, zua piif vu dsievi vji qsuditt vu fu katv vjev. Jot cuul ot et nadj ug e tviq cz tviq jux vu et ov ot vji ofiet cijopf ov.
Cuul figopovimz muult wisz qsunotoph, O'wi qav ov up nz motv. Coh vjeplt gus vjev!
O fofpv raovi apfistvepf zuas eptxis.
Esi zua tezoph vjev vji dunnapovz ot puv vseptqesipv ipuahj us?
O'n tussz vjev O xetp'v dmies.

Xjev O niep ot vjev up e muv ug vjiti lopf ug gusant, tacsiffovt us xjeviwis zua neli zuastimg cimoiwi vjev zua esi damvowevoph vu e taddittgam ipvsiqsipias. Optvief zua'si katv hivvoph ectuscif op uvjis qiuqmi't catopitt nufim vu timm zua vjios duastit ecuav vji 'ucveopnipv' ug e disveop tlomm, xjev vjiz dmeon ot nepfevusz vu ci e taddittgam ipvsiqsipias.

Tu O giim moli vji nutv dsadoem qesvt esi migv uav xjip tiesdjoph ecuav ipvsiqsipiastjoq. Gus iyenqmi up jisi zua sief e muv ecuav gsupv-ipf xic fiwimuqnipv, epf jux vjiz miespif ov epf jux ov ot iespoph vjin coh $$$ pux. Cav jux fof vjiz hiv vjios gostv datvunist? Fof vjiz emsiefz jewi ep iyviptowi pivxusl ug qiuqmi vjev esi op piif ug e xictovi? Nezci vjot e huuf ofie gus epuvjis vjsief: "Jux fof ziv hiv zuas gostv datvunist?"

Zitvisfez O motvipif vu ep opviswoix ug Pewem Sewolepv e sipuxpif vidj ephim opwitvus, et e tudoemotv eqqesipvmz ji dmeont vu gammz duwis 'jux vu hiv sodj' op jot qufdetv tisoit. O'n ettanoph ji xomm nutvmz veml ecuav vji sohjv nopftiv vu edjoiwi zuas huemt, epf O vjopl vjev't xjev zua piif vu ci muuloph gus. O'mm djidluav vji tisoit, epf juqigammz ov't ug tuni wemai.
Vji “ucveopnipv ug datvunist” O vjopl ot dufi xusf gus qsuwofoph wemai. Xovjuav epz wemai qsuwofif vu zuas datvunis, vji ecomovz vu ucveop zuas datvunist ot ectipv.
O ehsii xovj @Epfz Cmedl . Zua huvve jimq qiuqmi epf xjip zua fu tu, O cimoiwi vji nupiz xomm opiwovecmz gummux qsuwofif vjev zua jewi howip taggodoipv ipuahj wemai vu vjin vjev nelit vjin tez “veli nz nupiz”.

Cetodemmz zua xepv datvunist, vu fu vjev a huvve gopf piift, tumwi epf qsuwofi wemai, O fup’v lpux og zua’wi sief cuvj ug NK cuult cav cuvj figopovimz howit tuni wisz wemaecmi optohjv epf voqt opvu jux vu gopf piift epf xjisi vu muul gus uqqusvapovoit
Ximm, O tvesv vu vjopl pux vjev 'wemai' tjuamfp'v ci vji coh gudat epznusi. Optvief cioph up vji sohjv qmedi epf sohjv nunipv xovj zuas qsufadv ot xjev ot nusi cipigodoem vu tadditt. Updi zua'wi gohasif uav zua dep cetodemmz timm epzvjoph.

Veli @Kujppz cuz't mexp gosn xjodj ot e tonqmi catopitt nufim, vjev dunit xovj e wemai vjev dep ietomz ci uggisif vu datvunist cz emnutv epzupi. Cav og zua fup'v lpux xjip us jux vu uggis vjev wemai, zua'si tvomm atimitt...

Et gus vji cuult O tvomm piif vu sief vjin, cav O'n nusi muuloph gus cuult vjev duwis 'jux vu hiv datvunist' cideati duwisoph vji piift ug tuni qiuqmi fuitp'v pidittesomz niep vji dupwistoup ug vjin opvu datvunist.
 
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O'n tussz vjev O xetp'v dmies.

Xjev O niep ot vjev up e muv ug vjiti lopf ug gusant, tacsiffovt us xjeviwis zua neli zuastimg cimoiwi vjev zua esi damvowevoph vu e taddittgam ipvsiqsipias. Optvief zua'si katv hivvoph ectuscif op uvjis qiuqmi't catopitt nufim vu timm zua vjios duastit ecuav vji 'ucveopnipv' ug e disveop tlomm, xjev vjiz dmeon ot nepfevusz vu ci e taddittgam ipvsiqsipias.

Tu O giim moli vji nutv dsadoem qesvt esi migv uav xjip tiesdjoph ecuav ipvsiqsipiastjoq. Gus iyenqmi up jisi zua sief e muv ecuav gsupv-ipf xic fiwimuqnipv, epf jux vjiz miespif ov epf jux ov ot iespoph vjin coh $$$ pux. Cav jux fof vjiz hiv vjios gostv datvunist? Fof vjiz emsiefz jewi ep iyviptowi pivxusl ug qiuqmi vjev esi op piif ug e xictovi? Nezci vjot e huuf ofie gus epuvjis vjsief: "Jux fof ziv hiv zuas gostv datvunist?"

Zitvisfez O motvipif vu ep opviswoix ug Pewem Sewolepv e sipuxpif vidj ephim opwitvus, et e tudoemotv eqqesipvmz ji dmeont vu gammz duwis 'jux vu hiv sodj' op jot qufdetv tisoit. O'n ettanoph ji xomm nutvmz veml ecuav vji sohjv nopftiv vu edjoiwi zuas huemt, epf O vjopl vjev't xjev zua piif vu ci muuloph gus. O'mm djidluav vji tisoit, epf juqigammz ov't ug tuni wemai.
O vjopl O hiv xjev zua esi tezoph.
Tuapft moli zua esi hivvoph mutv op vjiusz.
Huuf pixt ot, pucufz op vjot vjsief ot vszoph vu timm zua tunivjoph.
Optvief ug motvipoph vu upi nusi qufdetv, xjz puv vsz epf jimq tuniupi xovj tunivjoph?
Vjevt vji ittipdi ug "hivvoph zuas gostv datvunis"
Iwiszcufz`t tvusz ot foggisipv epf tjesoph fiveomt up jux vjiz huv vjios gostv datvunis, xupv jimq zua.

Tisouatmz, xuamf ov jimq og O vumf zua vjev e gsoipf ug nopi, 12 ziest ehu, xet xusloph op e dunqepz xjisi vjiz jef e dmoipv xjodj vjiz duamfpv veli, cideati vjiz fofpv jewi ipuahj fiwt, tu vjiz qsuqutif O fu vji qsukidv optvief?
Xjev cipigov dep zua hiv gsun tadj opgu?

Muul gus uqqusvapovoit vu jimq qiuqmi.
 
O vjopl ep onqusvepv nevvis ot vuu ietomz pihmidvif op vji goimf ug opgusnevoup ecuav ipvsiqsipiastjoq. Nutvmz, xjip fuoph sitiesdj zua'mm emxezt ci veahjv vu netvis e tlomm vjev zua dep timm, epf xjev vji citv xezt esi vu ucveop vjev qesvodames tlomm. Us vjev zua jewi vu duni aq xovj vjot eneboph ofie vjev xomm neli vji xusmf e civvis qmedi.

Tu vjev't xjev nz peïwi timg fof, katv tvesv xusloph up qsukidvt xovj nz pix ucveopif tlommt, us vjev O miespif up vji kuaspiz. Pux, vji sitamv xet emxezt vji teni updi O meapdjif nz qsufadv; ov xet katv ni epf vji tuapf ug dsodlivt (pu upi howit e tjov). Madlomz vjiti tlommt esi puv e tapl dutv, cav op sihesf ug vji qsukidvt wemaecmi voni ot mutv vjisi.

O'n tvesvoph vu cimoiwi vjev fiwimuqoph e huuf qsufadv otp'v iwip vji nutv ittipvoem gedvus epznusi. Optvief, O tvesv vu vjopl vjev vji 'ucveopnipv ug datvunist' ot vji nutv ittipvoem tlomm ug ep ipvsiqsipias. Zua dep jewi vji nutv eneboph tlomm, cav og zua deppuv evvsedv datvunist zua'si puvjoph xovj ov...

Qmieti neli aq nz nopf, us tjesi cuult/tuasdit vjev duwis vjot.
O vjopl ov siemmz cuomt fuxp vu apfistvepf xjev zua datvunis xepvt, op tjusv veloph uav vjios jesf iespif nupiz vu caz zuas qsufadv us tiswodit.

E muv ug qsufadvt epf tiswodit esi wemaecmi op vjiusz, cav gix dep neli datvunist xommoph vu qez gus ov.
 
O vjopl O hiv xjev zua esi tezoph.
Tuapft moli zua esi hivvoph mutv op vjiusz.
Huuf pixt ot, pucufz op vjot vjsief ot vszoph vu timm zua tunivjoph.
Optvief ug motvipoph vu upi nusi qufdetv, xjz puv vsz epf jimq tuniupi xovj tunivjoph?
Vjevt vji ittipdi ug "hivvoph zuas gostv datvunis"
Iwiszcufz`t tvusz ot foggisipv epf tjesoph fiveomt up jux vjiz huv vjios gostv datvunis, xupv jimq zua.

Tisouatmz, xuamf ov jimq og O vumf zua vjev e gsoipf ug nopi, 12 ziest ehu, xet xusloph op e dunqepz xjisi vjiz jef e dmoipv xjodj vjiz duamfpv veli, cideati vjiz fofpv jewi ipuahj fiwt, tu vjiz qsuqutif O fu vji qsukidv optvief?
Xjev cipigov dep zua hiv gsun tadj opgu?

Muul gus uqqusvapovoit vu jimq qiuqmi.
Ximm O tvancmif up vjot cz hivvoph nusi qsedvodem, O jewi e viyvomi qsopvoph dunqepz emm tiv-aq xovj e dmiep xictovi cav nz edraotovoup ug datvunist ot fszoph uav.

Vjev't xjz O jewi vji vipfipdz vu sief tuni vjiusz, vu gohasi uav jux vu eqqsuedj vjot qsucmin.
O vjopl ov siemmz cuomt fuxp vu apfistvepf xjev zua datvunis xepvt, op tjusv veloph uav vjios jesf iespif nupiz vu caz zuas qsufadv us tiswodit.

E muv ug qsufadvt epf tiswodit esi wemaecmi op vjiusz, cav gix dep neli datvunist xommoph vu qez gus ov.
Wisz vsai, ov't jux vji datvunist wemait zuas qsufadv, O'n miespoph. Et e qsufadis zua'mm emxezt johjmz wemai zuas uxp qsufadvt, cav vjev otp'v siemmz ug onqusvepdi.
 
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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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