Does anyone have any previous experience in growing niche sites? (direct e-commerce sales, not affiliates or anything)
Are there any dangers to watch out for when adding other relevant products to a niche website?
i.e imagine a site called hottubs.com who then add garden furniture to their range with a top level category and some space on the home page.
It's highly relevant, appropriate and the buyers of Hot Tubs would likely want furniture, and the buyers of furniture could possibly also want a hot tub if they land on the site.
But is there any dangers like diluting the site and affecting sales of the primary niche? Do people looking for a hot tub want to see a site that's solely about hot tubs, and any deviation would potentially lose a sale?
I might just be over-thinking it. I have a niche site that does well but it's a bit limited for my grand ambitions, I am wanting to add two more ranges of highly relevant products to make my niche site a bit broader (I don't sell hot tubs, but it felt like a good example!).
Of course a good answer would be to try it and find out as we can simply hide the categories if it doesn't work but I wanted to get a few opinions first.
Are there any dangers to watch out for when adding other relevant products to a niche website?
i.e imagine a site called hottubs.com who then add garden furniture to their range with a top level category and some space on the home page.
It's highly relevant, appropriate and the buyers of Hot Tubs would likely want furniture, and the buyers of furniture could possibly also want a hot tub if they land on the site.
But is there any dangers like diluting the site and affecting sales of the primary niche? Do people looking for a hot tub want to see a site that's solely about hot tubs, and any deviation would potentially lose a sale?
I might just be over-thinking it. I have a niche site that does well but it's a bit limited for my grand ambitions, I am wanting to add two more ranges of highly relevant products to make my niche site a bit broader (I don't sell hot tubs, but it felt like a good example!).
Of course a good answer would be to try it and find out as we can simply hide the categories if it doesn't work but I wanted to get a few opinions first.
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