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- May 13, 2024
- 29
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This has the potential to be a very long post.
Some of you may remember me from my initial post here that I made after finishing The Millionaire Fastlane . Had a lot of helpful replies and I was led to this gem of a post by @Sean Marshall . I immediately did a deep dive and completed his Clone My Business SAAS course, as well as SaaS University, which I found through YouTube in an effort to get some more insight onto how this all works without listening to some YouTube finance guru.
Those courses, in case anybody wants a reference, can be found here for Sean's, and here for the one off YouTube.
I spent most of my weekend trying to learn this stuff, and I'm excited, because I think this would be more helpful to loan officers than simply running ads, but there are also a lot of holes in my knowledge on how this is supposed to come together.
When you get right down to it, I don't know what to start building, or how to start building it.
I've launched this business twice now, using the SMMA model, so I have some limited experience with GoHighLevel and Facebook Business Manager, so I'm not totally clueless on EVERYTHING thankfully. I'm not coming in at ground zero so I do have some things in place; a business entity, a logo, a domain, social media pages for the business, a Google My Business profile, a Stripe account, a GoHighLevel phone number, etc.
Anyway, I'm experiencing a little bit of "analysis paralysis", so I tried to take some baby steps, starting with Sean's checklist which I took the time to fill out here. Listed there is a suite of offerings that I'd like to provide to loan officers that provide them the one thing they need the most, learned from my time with the first two launches - appointments with qualified homebuyers.
The problem is I'm absolutely overwhelmed by how much has to be in place that I'm not sure where to start; a built-out website, funnels for my packages, calendars for booking appointments, potentially a VSL, and automations to nurture all these sequences on autopilot, because most of this is ultimately what I'll be providing to these clients in the form of snapshots.
Now, I did ask on Reddit, to zero help, and I emailed Sean himself, but didn't want to bother him with too many messages. In his course, he advocates for tools such as UpHex and HL ProTools to take most of this burden off my hands so I can focus on selling. He also says that what he would do is try to make a sale, then turn around and find a contractor to build out the things I need to fulfill. Problem with that is I don't know how I'm supposed to sell clients a solution if I don't have that solution prepared to sell them. Beyond that, most competent contractors I see on Fiverr cost several hundred dollars just to build out a website, let alone configure automations. And I can understand why, given the complexity of all this, but at that point I'm worried about spending too much before I even have sales to prove that the market finds this useful. That said, I'm not sure how long ago Sean's course was updated since GHL has a website builder that eliminates WordPress from the equation - something he suggests users invest in as a form of getting a good website up and running quickly. As far as the technical research I've done, it seems HL ProTools could alleviate some of these issues, and I do plan to hop on a call with them, but I thought I'd ask here as well in case Sean or anybody else knowledgeable could weigh in.
Really, I just don't know where to start.
Like I said, I've launched this twice under an SMMA model, and "failed" both times. Everybody emphasizes speed, but I think part of the reason those attempts failed is because I tried to rush something out the door before I made sure I could fulfill and help my clients. Due to that, I've taken a page out of Abe Lincoln's book and want to spend more time "sharpening the axe" before "cutting down the tree" this time around.
I think this is an instance of "you don't know what you don't know", so I'm hoping somebody who DOES know can advise me on how to proceed.
Some of you may remember me from my initial post here that I made after finishing The Millionaire Fastlane . Had a lot of helpful replies and I was led to this gem of a post by @Sean Marshall . I immediately did a deep dive and completed his Clone My Business SAAS course, as well as SaaS University, which I found through YouTube in an effort to get some more insight onto how this all works without listening to some YouTube finance guru.
Those courses, in case anybody wants a reference, can be found here for Sean's, and here for the one off YouTube.
I spent most of my weekend trying to learn this stuff, and I'm excited, because I think this would be more helpful to loan officers than simply running ads, but there are also a lot of holes in my knowledge on how this is supposed to come together.
When you get right down to it, I don't know what to start building, or how to start building it.
I've launched this business twice now, using the SMMA model, so I have some limited experience with GoHighLevel and Facebook Business Manager, so I'm not totally clueless on EVERYTHING thankfully. I'm not coming in at ground zero so I do have some things in place; a business entity, a logo, a domain, social media pages for the business, a Google My Business profile, a Stripe account, a GoHighLevel phone number, etc.
Anyway, I'm experiencing a little bit of "analysis paralysis", so I tried to take some baby steps, starting with Sean's checklist which I took the time to fill out here. Listed there is a suite of offerings that I'd like to provide to loan officers that provide them the one thing they need the most, learned from my time with the first two launches - appointments with qualified homebuyers.
The problem is I'm absolutely overwhelmed by how much has to be in place that I'm not sure where to start; a built-out website, funnels for my packages, calendars for booking appointments, potentially a VSL, and automations to nurture all these sequences on autopilot, because most of this is ultimately what I'll be providing to these clients in the form of snapshots.
Now, I did ask on Reddit, to zero help, and I emailed Sean himself, but didn't want to bother him with too many messages. In his course, he advocates for tools such as UpHex and HL ProTools to take most of this burden off my hands so I can focus on selling. He also says that what he would do is try to make a sale, then turn around and find a contractor to build out the things I need to fulfill. Problem with that is I don't know how I'm supposed to sell clients a solution if I don't have that solution prepared to sell them. Beyond that, most competent contractors I see on Fiverr cost several hundred dollars just to build out a website, let alone configure automations. And I can understand why, given the complexity of all this, but at that point I'm worried about spending too much before I even have sales to prove that the market finds this useful. That said, I'm not sure how long ago Sean's course was updated since GHL has a website builder that eliminates WordPress from the equation - something he suggests users invest in as a form of getting a good website up and running quickly. As far as the technical research I've done, it seems HL ProTools could alleviate some of these issues, and I do plan to hop on a call with them, but I thought I'd ask here as well in case Sean or anybody else knowledgeable could weigh in.
Really, I just don't know where to start.
Like I said, I've launched this twice under an SMMA model, and "failed" both times. Everybody emphasizes speed, but I think part of the reason those attempts failed is because I tried to rush something out the door before I made sure I could fulfill and help my clients. Due to that, I've taken a page out of Abe Lincoln's book and want to spend more time "sharpening the axe" before "cutting down the tree" this time around.
I think this is an instance of "you don't know what you don't know", so I'm hoping somebody who DOES know can advise me on how to proceed.
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