I see, thank you very much for your advice it will help me a lot! I will take the time and let the current announcement take effect. In the meantime I will do natural promotion to create backlinksI use the dynamic bid down option. I tried up and down but the costs became silly quite quickly.
The other option I use is Placement where you can increase your bid to get on the 1st page of search results. I've found this valuable because people are searching for a term directly relating to your book (if you have the right keywords). I'm happy to push these bids up by 100% as I tend to make a sale at least every three clicks in this section. I'm less convinced about the value of increasing bids for product placement searches.
Remember, don't change too many options in one go. You need to change one thing and then see how it works for you. Also, keep a spreadsheet because you will forget what you've done.
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