I mean, that’s a great point:Exactly this.
- Hey, somebody was able to talk a retiring couple into seller financing for a car wash!
- Someone bought some land in Joshua Tree and did a HipCamp on it!
- Someone bought ice vending machines!
- etc.
Her model seems to be this: "Find someone retiring, get them to do seller-financing, structure the deal so you don't have to put up any of your money, step 4: ????, step 5: profit!" It's like, yeah, no shit, but HOW do you do that? She didn't do it, other people did. From what I gather, she made her money in cannabis.
Cool, these are nice ideas and I'm motivated to find something I like that I want to get into, but she has little to zero knowledge of any of these areas and telling me someone made money in them doesn't make me want to buy her courses or pay to join her group.
Her latest email was about a guy that turned the crochet needle market upside down with handmade needles (furls). Okay, cool. Guy found a need and filled it. She's never done that, though. I can see that she's trying to profile people that do something different ("contrarian" is the name of the newsletter).
She also spouts some right-wing nonsense and I don't want to see politics in my inbox when I'm just looking at how to get out of the rat race by being an owner/creator and looking for like-minded people. I may unsubscribe for this reason (I'd do the same for ANY political bent because that's not what I signed up for).
I paid for Rob's web dev Legends course because I am interested and skilled in that and he demonstrably was successful in it personally. THAT is content I'll pay for (and I've already earned back the cost of the course).
I paid for another course on how to buy and flip websites from a guy that's done lots and lots of them, and I'm working through that now. Maybe some of the info is the same (use SBA loans, use seller financing, etc.) but it's targeted and specific and he's personally done it, which is what I'm willing to pay for.
MJ is all about, "I did this and you can do it, too!" and wrote books about it. I guess that's the sort of thing I like and she doesn't come across as THAT to me.
She *is* profiling the success stories of others.
How can I replicate that …and profile the success of others and essentially sell case studies?
Love the concept.
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