User Power
Value/Post Ratio
128%
- Dec 30, 2023
- 32
- 41
It Begins...
It's 3 in the morning. My eyes are slightly heavy, my knees are weak, my arms are not spaghetti since I have been lifting weights for years. I've just finished a 9-hour work session of complete focus and dedication.I've never felt this serene and focused in my life. Even when I would study for my engineering exams and discipline myself to focus and grind it out, I would still feel a tinge of neuroticism and anxiety linger in my mind, almost as though something was about to snap and I was about to go haywire. Something isn't right...
But I have only witnessed this intense flow state in very specific scenarios, like talking to people (especially flirting with women, that's one of my favourite flow state activities once I get past the nervousness stage) or boxing. But it has never been as free-flowing as building this business.
And I think that's the sign I need to keep going. Romanticism aside, there's a market for it. Digital marketing exists. Gyms need more $$$ and members. There is a solution. Sure, it doesn't perfectly satisfy CENTS, but it is a solid business model to make my first few thousand dollars online before pivoting to another problem to solve.
I'm about to document my journey in scaling my marketing agency from $0k/month to $13,777/month+ (don't ask why I chose that number, I just like 7s and 3s). To be honest, part of me believes in myself and has 100% conviction that I'll make it, but a small part doubts it and makes me feel a sense of dread. But I like it, I genuinely have been enjoying battling with this little fear and doubt and crushing it every moment I get to turn it into real mental energy.
Anyways, let's get started.
Overview
3-month goal: Land my first 3 clients and first 2 trial clients (for case studies)
6-12 month goal: Have 10 clients at any given time paying at least $1,000/month with a solid outreach and sales team to keep the pipeline smooth and clean. Want to focus on excellent customer service, expand my marketing skills and hire top talent to deliver the best results (I don't want to just hire freelancers for $5/hour to do a subpar job unless it's for menial admin work, I geniuinely want to turn this into a well-oiled creativity and execution machine).
Why I'm doing this: Besides the obvious (financial/time/location freedom, controlling your own destiny, buying cool cars, actually contributing something to the world), I really want to generate so much FU money that my mom, who sacrificed everything in her life so she can raise me into the man I am today, will never ever have to work a day in her life again. I want her to buy that house she's always wanted,
Niche: Small-to-medium gyms who make just enough to invest in additional help and who have at least an iota of entrepreneurism in them. My "anti-niche" if you will are lazy gym owners who treat their business as a job and don't know how to automate and run the business without their presence. Kind of a good anti-vision especially considering the fact that I'm working on my own right now, but the standard operating procedures (for sales, scripts, onboarding, everything) I'm making will pay off in dividends.
Service: For now, it's lead generation on a pay-per-results basis. Andy Black told me to switch to a flat fee but I suspect that's difficult to do in 2024 with no case studies, but I'll experience with both models and see which one takes off. I use content creation, Facbook Ads, and lead nurturing to do this.
What I have done today (Jan 7, 2024):
- Finalized my landing page (feel free to take a look and criticize it as much as possible)
- Set up my Facebook business account after a 3-day battle with Meta and their overly bugged system. I am aware it violates the commandment of control if one of my services relies on a platform to deliver, but the skills you learn in advertising are easily transferrable and if all hell breaks loose I can easily do Google Ads, TikTok Ads, etc.
- Ready to set up an ad to get more leads to my landing page. Have some leftover cash from selling my used books and appliances so I'll use that for a week or so and see how it goes.
- Discussed two potential opportunities with a friend of mine who knows some companies. Not gyms, though, but I'll give it a shot. Planning to post an ad for a home improvement company he referred me two for a low budget to generate 5 leads for him, which will act as a sort of proof of concept and solidfy my confidence in advertising (putting my money where my mouth is)
- Learned how to automate using GoHighLevel and set up some post-booking lead magnet emails for those leads that end up booking a call with me. This will easily save me hours.
- Read 30 pages of Alex Hormozi's $100M Offers to improve my offer.
- Went to the boxing gym and did some light sparring.
Curent Obstacles:
- Nervousness/fear of rejection/anxiety around cold calling (and cold emails/DMs but to a lesser extent). Did 11 cold calls for the first time in my life this week, might do more but I will focus on cold emails since I won't have much time to set aside for cold calling as the semester is starting on Monday.
- Desert of desertion. No feedback from the market. Don't know what I'm doing right/doing wrong but seeing whatever sticks.
I'll update you guys tomorrow. Now imma hit the sack.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.