So the take away is you can use this approach to go from zero to 1 and when scaling, you will need to be very specific with the need of that person/business?Congrats, you apply the same marketing strategy as Nigerian con artists and email phishing scammers.
My approach was for those who never sold anything—for beginners looking to get their feet wet—not an established web agency.
Once I had a web portfolio, I didn't need to market any longer as I had plenty of referrals.
Also, I don't view the effectiveness of this as a quantity approach, but quality.
This strategy I described has worked on me multiple times (just like @amp0193 reported as well) and I get dozens of cold emails daily ... delete, delete, delete.
I wouldn't do a mock unless I absolutely I had the lead locked down and I knew I had a guaranteed open. And "mocks" in this day and age would literally take me a few minutes.
An example of this would be visiting a nearby restaurant and then sending an email, "My visit to your restaurant the other day..." Or for example, my chiropractor. His website is atrocious. Will he open an email from his patient, a patient who tells him his website sucks?
In my tiny little world here, I could have a half-dozen clients in a matter of weeks using this approach. And the "problem" of getting off the ground with experience and a portfolio, solved.
Zero to 1 is the biggest problem most people have.
When I open an email and the content is high specificity, it gets my attention. So my "bad advice" is merely recommending what you just recommended.
I got 7 cold-emails this morning, all using the same boiler plate subjects, boiler-plate content, blah blah.
All 7 of them were deleted because I could tell they were "shot-gun" with zero specificity to my business, and my needs.
Does the "shot-gun" approach work as BD screams? I'm sure it does -- all the scammers use it, so I know it works.
However, if you've been in business for X years and you still NEED to blast your message everywhere indiscriminately, it inherently tells me you lack referrals, and if you lack referrals, that indicates a more pressing problem.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today