My first post was suppose to be humorous, guess it didnt work.....I think that people today are thinking healthy. If you havent targeted the healthy mindset you probably should. You may need a whole seperate healthy menu. And then there are still those who are fastenated with things like "The worlds biggest burger" or something that is out of the ordinary. With word of mouth being the best advertising you need something that everyone talks about like "wow, have you ever seen the size of the shrimp salad at FORZAS!! You need to check it out! Hang a sign outside that says HOME OF THE WORLDS BIGGEST SHRIMP SALAD. Also how much time have you given your business to succeed before you are forced to close the doors? Surely you have an exit strategy in place. Another thing that I did was to sponsor the local little league baseball teams in the area and they put your business on their uniforms and hang a banner at their games. Good luck...
Something I might think would create an interesting PR campaing would be if someone would be able to create a pizza, hamburger etc that tastes just as good as a regular pizza or hamburger, but that is just as healthy as a salad. I think that would be a fun thing to market. Think about the lines "The first pizza you can eat all day long and still not gain weight from".
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