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A friend told me a story that happened a few years ago in the town where he lived. There was a wealthy older guy in town who was a car aficionado. Another hobby of his was doing his own yard work, even though he could easily afford a landscaper.
One day, after working in his yard for several hours, he decided it was time for a new Porsche. He jumped in his truck and drove to the nearest Porsche dealership, still dressed in his dirty, sweaty shorts, t shirt and sneakers. He walked into the showroom and began looking at the cars, with his checkbook and ready to pay in full on the spot. The salesmen completely ignored him. After twenty minutes, he angrily left and drove to the next nearest Porsche dealership whose salesmen presumably didn't ignore him and bought a car. He then told this story to all of his wealthy friends which probably didn't help the first dealership's sales.
An opposite example is my girlfriend, who likes those expensive handbags. She has a nice collection, including a few models which she says are not made anymore and are highly sought after by collectors. I have been with her when she walked into designers stores (Chanel, Gucci, Dior) and seen salespeople descend on her like a swarm of hungry mosquitos offering her glasses of champagne. They spotted her bag and knew she had the money and willingness to buy.
One day, after working in his yard for several hours, he decided it was time for a new Porsche. He jumped in his truck and drove to the nearest Porsche dealership, still dressed in his dirty, sweaty shorts, t shirt and sneakers. He walked into the showroom and began looking at the cars, with his checkbook and ready to pay in full on the spot. The salesmen completely ignored him. After twenty minutes, he angrily left and drove to the next nearest Porsche dealership whose salesmen presumably didn't ignore him and bought a car. He then told this story to all of his wealthy friends which probably didn't help the first dealership's sales.
An opposite example is my girlfriend, who likes those expensive handbags. She has a nice collection, including a few models which she says are not made anymore and are highly sought after by collectors. I have been with her when she walked into designers stores (Chanel, Gucci, Dior) and seen salespeople descend on her like a swarm of hungry mosquitos offering her glasses of champagne. They spotted her bag and knew she had the money and willingness to buy.
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