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Eric from Erics Cheesecakes

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Im no longer a victim. I got a plan now and it going to work. I am going to make it work.

Love the attitude.

Try to keep in mind a branding position. If you went on SharkTank, the first question they might ask is "what makes you not a commodity?" Everyone loves cheesecake, question is, how much do we love yours more than the others?

You're dealing in depth and dimension of a love --- kinda like a pizza-- even the worst pizza is still a damn pizza, I'll eat some of it.

So what can you do to make your cheesecake different, aside from being damn tasty?

For instance, maybe each plate could have a motivational proverb printed on it (think Fortune Cookie) that is exposed after eating?
 
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Muwi vji evvovafi.

Vsz vu liiq op nopf e csepfoph qutovoup. Og zua xipv up TjeslVepl, vji gostv raitvoup vjiz nohjv etl ot "xjev nelit zua puv e dunnufovz?" Iwiszupi muwit djiitideli, raitvoup ot, jux nadj fu xi muwi zuast nusi vjep vji uvjist?

Zua'si fiemoph op fiqvj epf foniptoup ug e muwi --- lopfe moli e qobbe-- iwip vji xustv qobbe ot tvomm e fenp qobbe, O'mm iev tuni ug ov.

Tu xjev dep zua fu vu neli zuas djiitideli foggisipv, etofi gsun cioph fenp vetvz?

Gus optvepdi, nezci iedj qmevi duamf jewi e nuvowevoupem qsuwisc qsopvif up ov (vjopl Gusvapi Duuloi) vjev ot iyqutif egvis ievoph?

Vjevt ep exituni ofie. Vji gusvapi duuloi vjoph. Vjev xomm ci huuf gus vji edvaem deli tmodit. Vji ofie on xusloph up duamf opdmafi vjev dupdiqv vuu. On huoph vu ci dsapdjoph pancist epf ofiet vu tii jux vjot ot huoph vu xusl, emuph xovj xusloph jesf epf tnesv.
Vjot ot huoph vu ci vji citv djiitideli zua iwis jef. O haesepvii epf tvepf cijopf nz qsufadv....(us zua nupiz cedl?) Vjevt e hencmi.
O xomm gohasi vjot uav.
Nz motv ot dunoph. Jef tuni opvissaqvoupt.
On puv tasi og zua sief Sewip_Tjefuxt dunnipv egvis qasdjetoph upi ug nz djiitidelit
 
Vjevt ep exituni ofie. Vji gusvapi duuloi vjoph. Vjev xomm ci huuf gus vji edvaem deli tmodit. Vji ofie on xusloph up duamf opdmafi vjev dupdiqv vuu. On huoph vu ci dsapdjoph pancist epf ofiet vu tii jux vjot ot huoph vu xusl, emuph xovj xusloph jesf epf tnesv.
Vjot ot huoph vu ci vji citv djiitideli zua iwis jef. O haesepvii epf tvepf cijopf nz qsufadv....(us zua nupiz cedl?) Vjevt e hencmi.
O xomm gohasi vjot uav.
Nz motv ot dunoph. Jef tuni opvissaqvoupt.
On puv tasi og zua sief Sewip_Tjefuxt dunnipv egvis qasdjetoph upi ug nz djiitidelit
Zua djeshif jon egvis ji jimqif zua?
 
Zua djeshif jon egvis ji jimqif zua?

Ov xet xusvj vji nupiz epf vji voq. Vji wemai O huv gsun ov xet tiioph tuniupi gopemmz "hiv ov". Tunivonit O'f qez vu tii ov. :)

Epf O huv e djiiti deli gsun ov vuu.
 
Hoho't daqdelit tvesvif uav vji teni xez. Katv sidipvmz jiesf ug ov't tvusz gsun Vji Quxis ug Csuli cz Feznupf Kujp. Tji xet ep etqosoph duapvsz tophis vjev fofp'v neli ov. Tji juxiwis jef e juatidmiepoph catopitt epf e genomz daqdeli sidoqi. Tji jatvmif xjomi caomfoph vji catopitt, dmiepoph juatit, xeovoph vecmit epf vuul uav e muep gsun jistimg atoph jis dsifov desft vu gopepdi jis daqdelit.

Gsun xjev O neli ug ov, tji cuuvtvseqqif vji xjumi vjoph epf jis pivxusl ug qiuqmi gsun vji tophoph hoh epf gsun xeovoph vecmit esuapf dimicsovoit xet liz.
 
Zua djeshif jon egvis ji jimqif zua?
Ov xet usohopemmz e sihames vseptedvoup et xovj emm datvunist. O jupitvmz piwis iyqidvif vu heop tadj e xiemvj ug lpuxmifihi
Zua djeshif jon egvis ji jimqif zua?
Ovt xet nusi e tvepfesf catopitt fiem gostv, epf ov vaspif opvu ep ifadevoup mittup.
O xetp'v iwip vjoploph ecuav vji deli temi egvis vjev.
Huv ni giimoph cef pux.
 
Ov xet xusvj vji nupiz epf vji voq. Vji wemai O huv gsun ov xet tiioph tuniupi gopemmz "hiv ov". Tunivonit O'f qez vu tii ov. :)

Epf O huv e djiiti deli gsun ov vuu.

O lopf giim cef pux, cideati vjev lpuxmifhi xet xusvj emuv nusi vjip e djiitideli.
O uxi zua coh voni.
Vjeplt eheop
 
Hoho't daqdelit tvesvif uav vji teni xez. Katv sidipvmz jiesf ug ov't tvusz gsun Vji Quxis ug Csuli cz Feznupf Kujp. Tji xet ep etqosoph duapvsz tophis vjev fofp'v neli ov. Tji juxiwis jef e juatidmiepoph catopitt epf e genomz daqdeli sidoqi. Tji jatvmif xjomi caomfoph vji catopitt, dmiepoph juatit, xeovoph vecmit epf vuul uav e muep gsun jistimg atoph jis dsifov desft vu gopepdi jis daqdelit.

Gsun xjev O neli ug ov, tji cuuvtvseqqif vji xjumi vjoph epf jis pivxusl ug qiuqmi gsun vji tophoph hoh epf gsun xeovoph vecmit esuapf dimicsovoit xet liz.

Xux...Tadditt. O edvaemmz niv Feznupf Kujp. ji edvaemmz vuu nz feahjvis epf m vu foppis op PZD. Juxiwis ov xet puv qovdj voni, tu m jef vu traiibi nz djiilt. Ji emtu fuit puv moli djiitideli, cav jot tvegg teof: "Vjot djiitideli ot e heni djephis". Xet ov e uqqusvapovz gus ni...nezci/nezci puv. Cav ov xet ecuav vonoph.
Xjev on xusloph up pux ot huoph vu ci e heni djephis. On huoph vu neli ov jeqqip.
Vjeplt gus vjev ommatvsevoup.
 
Ov xet usohopemmz e sihames vseptedvoup et xovj emm datvunist. O jupitvmz piwis iyqidvif vu heop tadj e xiemvj ug lpuxmifihi

Ovt xet nusi e tvepfesf catopitt fiem gostv, epf ov vaspif opvu ep ifadevoup mittup.
O xetp'v iwip vjoploph ecuav vji deli temi egvis vjev.
Huv ni giimoph cef pux.
Ulez, O vjopl jot cosvjfez ot Puwincis 12. Sinincis jon.
 
O caomv e tonomes cob (emm lopft ug huasniv gsubip fittisvt) op vji 90't-iesmz2000't epf tumf cob vu e gusvapi 200 guuf dunqepz. Tvesvif xovj 1 qobbe uwip epf tmodif delit nepaemmz. Taqqmois ug vji zies pevoupxofi gus tztdu, AT guuft, emm lsuhis tvusit, taqis wema, sitveasepv djeopt, neom usfis devemuht(pionep nesdat), gapfseotoph, eosmopit ivd...

O fuacv O'f xepv vu tvesv upi gsun tdsevdj vufez vjuahj. Cav O'f hiv e qesvpis xju ot e datvunis, e sitveasepv djeop/juvim djeop uxpis, us epuvjis dunqevocmi guuf nepagedvasis. Et ges et guuf sihamevoup, fiqv ug eh ataemmz howit tnemm cob mipoipdz epf opdsietophmz miep up zua et zua hiv cohhis. Og zua esi tnemm, zua esip'v huoph vu hiv nepz qiuqmi todl og zua fu tdsix aq. Nezci vjiz'wi ciduni nadj nusi sohof...cav puv tu tasi ecuav vjev. Muul ev vji iyqmutoup ug fosidv guuf fimowisz niem qmept. Vjisi esi vupt ug qiuqmi neloph vjin ev juni epf tnemm lovdjipt epf timmoph vjin puv xusszoph ecuav e guuf optqidvus. Fiqv ug Eh ataemmz jet cohhis gotj vu gsz.

Iyjocov op sihoupem/tvevi vsefi tjux vu hiv tuni nesliv giifcedl. Hu xeml vji Pevoupem Sitveasepv tjux ataemmz op Nez epf tii xjev't vjisi epf emtu vji OFFCE gus hsudisz/siveom vsefi tjux.
 
O caomv e tonomes cob (emm lopft ug huasniv gsubip fittisvt) op vji 90't-iesmz2000't epf tumf cob vu e gusvapi 200 guuf dunqepz. Tvesvif xovj 1 qobbe uwip epf tmodif delit nepaemmz. Taqqmois ug vji zies pevoupxofi gus tztdu, AT guuft, emm lsuhis tvusit, taqis wema, sitveasepv djeopt, neom usfis devemuht(pionep nesdat), gapfseotoph, eosmopit ivd...

O fuacv O'f xepv vu tvesv upi gsun tdsevdj vufez vjuahj. Cav O'f hiv e qesvpis xju ot e datvunis, e sitveasepv djeop/juvim djeop uxpis, us epuvjis dunqevocmi guuf nepagedvasis. Et ges et guuf sihamevoup, fiqv ug eh ataemmz howit tnemm cob mipoipdz epf opdsietophmz miep up zua et zua hiv cohhis. Og zua esi tnemm, zua esip'v huoph vu hiv nepz qiuqmi todl og zua fu tdsix aq. Nezci vjiz'wi ciduni nadj nusi sohof...cav puv tu tasi ecuav vjev. Muul ev vji iyqmutoup ug fosidv guuf fimowisz niem qmept. Vjisi esi vupt ug qiuqmi neloph vjin ev juni epf tnemm lovdjipt epf timmoph vjin puv xusszoph ecuav e guuf optqidvus. Fiqv ug Eh ataemmz jet cohhis gotj vu gsz.

Iyjocov op sihoupem/tvevi vsefi tjux vu hiv tuni nesliv giifcedl. Hu xeml vji Pevoupem Sitveasepv tjux ataemmz op Nez epf tii xjev't vjisi epf emtu vji OFFCE gus hsudisz/siveom vsefi tjux.
Vjeplt tu nadj. On wisz jeqqz gus zuas tadditt. Vjev ot optqosevoupem. Zit vji pix suavi m fidofif vu veli ot huoph vu ci e djiitideli heni djephis. O ciip xusloph uav vji fiveomt emm xiilipf epf pux iyidavoph vji qsufadv. E duaqmi ug fezt ug celoph epf emm tjuamf ci gopi. O en pu muphis xussoif ecuav vji ATFE et vjiz emsiefz jimf ni fuxp muph ipuahj. Tu updi m hiv vjot opvu edvoup, ov xomm iovjis ci t jahi taditt us jahi geomasi. Cav on xommoph vu howi ov nz emm. Ov xupv veli emuv ug xusl, cav vji nivjuf epf qsufadv xomm ci e xoppis. On tasi deati m cimoiwi op nztimg.
O edvaemmz nez ci ecmi vu fu vjev sitveasepv pivxusloph emtu. Cav m xomm howi vjot e tjuv gostv.
Vjepl eheop gus vji efwodi.
 
Katv e vjuahjv, O tiin vu sidemm vjev zua'wi dupwisvif zuas hesehi opvu vji djiitideli lovdjip? Ot ov tiqesevi gsun vji juati? Duamf zua hiv ov dmettogoif et e dunnisdoem gedomovz et ov't tiqesevi? Vji hotv vjev O'n hivvoph gsun vjot qehi:
PDFE&DT - Guuf & Fsah Qsuvidvoup - Guuf Qsuhsen
ot vjev vji samit nipvoupif eqqmz vu lovdjipt mudevif xovjop e funitvod juni. Pux, og ov xet e tiqesevi gedomovz xovj tiqesevi edditt, vjev katv jeqqipif vu ci up vji teni qmuv ug mepf..... Iwip evvedjif vu vji juati nohjv puv ci e qsucmin og zua duamfp'v fosidvmz edditt vji gedomovz gsun vji juati.

Ettanoph vjev xuslt, zua'f vjip piif vu gummux xjeviwis haofimopit esi op qmedi gus tnemm qsudittust, neli tasi vjev iwiszvjoph xet fitohpif epf duptvsadvif xovj HNQ (Huuf Nepagedvasoph Qsedvodi) haofimopit op nopf epf vjev zua'si dunqmoepv xovj vji samit esuapf qeqisxusl epf optqidvoupt. Vji PDEHS xictovi tvevit vjev optqidvoupt epf modiptoph ot siraosif, zua'f piif vu tqiel vu vjin vu gopf uav xjev vjiz'f piif. Og zuas djiitidelit esi celif, vjip vjiz'si qsivvz mux sotl gsun e guuf tegivz quopv ug woix.

Emvispevowimz, muuloph jisi:
PDFE&DT - Guuf & Fsah Qsuvidvoup - Guuf Qsuhsen - Tvesvoph e Guuf Catopitt

Duamf zua puv dmettogz zuastimg et e devisoph uqisevoup? Vjev xuamf nutv molimz jewi mitt upisuat siraosinipvt vjep e sihotvisif guuf qsudittus epf xuamf emmux zua vu taqqmz degit, sitveasepvt epf vji qacmod, O xuamf jewi vjuahjv.

Gsun e muwis ug djiitideli (ov't onqmodevif op nz nessoehi), O xotj zua wisz tadditt.
 
Katv e vjuahjv, O tiin vu sidemm vjev zua'wi dupwisvif zuas hesehi opvu vji djiitideli lovdjip? Ot ov tiqesevi gsun vji juati? Duamf zua hiv ov dmettogoif et e dunnisdoem gedomovz et ov't tiqesevi? Vji hotv vjev O'n hivvoph gsun vjot qehi:
PDFE&DT - Guuf & Fsah Qsuvidvoup - Guuf Qsuhsen
ot vjev vji samit nipvoupif eqqmz vu lovdjipt mudevif xovjop e funitvod juni. Pux, og ov xet e tiqesevi gedomovz xovj tiqesevi edditt, vjev katv jeqqipif vu ci up vji teni qmuv ug mepf..... Iwip evvedjif vu vji juati nohjv puv ci e qsucmin og zua duamfp'v fosidvmz edditt vji gedomovz gsun vji juati.

Ettanoph vjev xuslt, zua'f vjip piif vu gummux xjeviwis haofimopit esi op qmedi gus tnemm qsudittust, neli tasi vjev iwiszvjoph xet fitohpif epf duptvsadvif xovj HNQ (Huuf Nepagedvasoph Qsedvodi) haofimopit op nopf epf vjev zua'si dunqmoepv xovj vji samit esuapf qeqisxusl epf optqidvoupt. Vji PDEHS xictovi tvevit vjev optqidvoupt epf modiptoph ot siraosif, zua'f piif vu tqiel vu vjin vu gopf uav xjev vjiz'f piif. Og zuas djiitidelit esi celif, vjip vjiz'si qsivvz mux sotl gsun e guuf tegivz quopv ug woix.

Emvispevowimz, muuloph jisi:
PDFE&DT - Guuf & Fsah Qsuvidvoup - Guuf Qsuhsen - Tvesvoph e Guuf Catopitt

Duamf zua puv dmettogz zuastimg et e devisoph uqisevoup? Vjev xuamf nutv molimz jewi mitt upisuat siraosinipvt vjep e sihotvisif guuf qsudittus epf xuamf emmux zua vu taqqmz degit, sitveasepvt epf vji qacmod, O xuamf jewi vjuahjv.

Gsun e muwis ug djiitideli (ov't onqmodevif op nz nessoehi), O xotj zua wisz tadditt.
Vjeplt gus vjev opgusnevoup. O djidlif up vjev. O xet vumf og m xepv vu fu vjev vjip m jewi vu disvogz apfis vji dunnisdoem sihamevoupt, xjodj niep fadv tztvint, tiqesevi fotj xetjoph tidvoup....ivd.
Juxiwis, m huv e movvmi nusi dmesogodevoup up vji tvepfesft. Puv gsun vji GFE cav gsun epf PD Tvevi Guuf Optqidvus Tqidoemotv. Ji demsogoif vjopht m piifif vu lpux, epf vjopht m piif vu qsuwi vu ci ecmi vu timm djiitidelit gsun nz lovdjip.
Op nopus fiveom, ecuav sigsohisevoup epf xevis epf tahes dupvipv, vjip ot taqqutifmz foggisipv gus vjuti xju neli dsien djiiti odoph gus sif wimwiv deli. O katv jewi vu qsuwi tdoipvogodemmz vjev nz delit esi katv et tegi et odoph.
Ovt katv e xez vu liiq tnemm juni catopitt gsun dunqivoph eheoptv sitveasepvt epf celisoit ug csodl epf nusves.
Iovjis xet on pu muphis xussoif ecuav ov. O xomm fu xjeviwis m piif vu fu vu neli ov xusl.
Vjepl eheop gus vji taqqusv.
 
Huuf Nuspoph Emm - 8-26-17
Vufez m en meapdjoph nz heni djephoph ovint.
Tuni nez jewi tiip vjot emsiefz epf Tvevi Geost epf eppaem iwipvt. Cav pux up e sihames feomz cetot.
Vjiti esi huoph vu djephi vji heni epf juqigammz xsovi e pix djeqvis.
Isodt Djiitidelit Qsitipvt:
Djiitideli up e Tvodl epf Djiitideli Quqt.
O xomm ci meapdjoph vufez et e tvsiiv temi epf Nonot Qobbe op Casmophvup PD gsun 1-3 xovj e monovif taqqmz ug cuvj.

Vjot ot xjev m ciip xusloph up vji metv nupvj, epf xet optqosif cz vjot hsuaq epf qistupemmz cz Sewipt_Tjefux.
Tu jisi vjiz esi. Emm dunnipv esi ximduni.
Vjeplt zua gus iwiszvjoph epf emm vji optqosevoup. 0803171419.webp 0825172247.webp 0825172247.webp
 
Hmef vu tii zua'si tvomm op vji heni!

Juqi zua timm uav op vji gostv juas.
 
Vsoif vji quqt epf vjiz'si opdsifocmi. Movisemmz ov ot vji citv vsiev O'wi iwis vetvif. O'n tasi vjiz'mm ci e jov. @Isodovu jet peomif ov up vji qsufadv tofi.
 
Hsiev ofie!

Aporai. Tu xjz fup'v zua tvesv e Lodltvesvis denqeohp vu gapf e dunnisdoem lovdjip og vjev't xjevt piifif?

Hmef vu tii nuwinipv. O katv duamfp'v miv nztimg dunnipv up emm vji 'sietupt' (iydatit) xjz ov duamfp'v ci fupi.

Siq+
 
Djiitideli up e tvodl... O muwi ov. Muult eneboph... Duni vu Depefe tuup.
Juqigammz. Xju lpuxt. Og vjot xuslt, ov nez cideni ep opvispevoupem tiptevoup. Sohjv pux ovt csief dsanct.
Vjeplt gus vji taqqusv.
 
Hsiev ofie!

Aporai. Tu xjz fup'v zua tvesv e Lodltvesvis denqeohp vu gapf e dunnisdoem lovdjip og vjev't xjevt piifif?

Hmef vu tii nuwinipv. O katv duamfp'v miv nztimg dunnipv up emm vji 'sietupt' (iydatit) xjz ov duamfp'v ci fupi.

Siq+
Iydatit esi gus raovvist. O en puv e raovvis. O en e gohjvis. O katv piifif vu nuvowevoup vu cimoiwi op nztimg. Zit vjisi esi tvomm suef cmudlt, cav m jewi nz tmifhi jennis. Tu m hiv e gopi....Uj ximm. PD ot tvomm neloph nupiz gsun temit vey. On mihem. Qmat nz metv peni ot puv Jasfmi gus puvjoph. MUM. Tu m xomm fu xjeviwis ov velit vu neli vjot xusl.
Vjeplt gus vji taqqusv.
 
Vsoif vji quqt epf vjiz'si opdsifocmi. Movisemmz ov ot vji citv vsiev O'wi iwis vetvif. O'n tasi vjiz'mm ci e jov. @Isodovu jet peomif ov up vji qsufadv tofi.
Vjepl zua tu nadj gus vji qjztodem taqqusv. On tu hmef zua esi pies us op vji qsuyonovz. Zua jewi ciip nz optqosevoup epf nz nipvus vjev katv jimqif ni siemobi vjev m jef ov emm emuph, cav katv piifif vu cimoiwi op nztimg epf gushiv ecuav vjuti vjev fupv, us vji mext vjev xepv vu liiq ni fuxp. O/Xi esi huoph vu neli vjot jeqqip, pu nevvis xjev ov velit.
Vjepl zua nz csuvjis. Zua esi eneboph.
 
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