Alright, the time has come! This will be my progress thread for a new Fastlane business I am starting – a nutritional supplement product/business. I will do my best to post here with updates on what I am doing. Hopefully this can become another thread that others can learn from (whether they are getting into the supplement business or not), and perhaps I can get your guys’ thoughts and inputs here on some things along the way.
Let me first clarify what I am going to be doing. When I say “nutritional supplement business” I mean that I will develop first one, and eventually more, nutritional supplement products under my own brand. The brand will be focused on general health – in the life-extension, general health improvement, anti-aging, multi-vitamin market. But instead of trying to be another cookie-cutter A,B,C,D,E multivitamin, my first product will approach this with a slight twist…
The product will be a 100% all-natural, nutritional supplement – and not “yet another multivitamin”. It will contain 7 main active ingredients and one or two supporting ingredients for increased efficiency.
The seven active ingredients are a powerful pack of already widely known, true and tested ingredients that all have been proven to actually improve overall health in various different ways. These ingredients are already selling well in the supplement market today – but usually sold separately under generic brands.
My USP is that I offer these altogether in one convenient, daily dose.
Ingredient #1
Anti-aging / Heart health and cardiovascular benefits / May slow the onset of Alzheimer's disease.
It is also believed to reduce inflammation, and to give your immune system a healthy boost.
Ingredient #2
The strongest anti-oxidant found in nature. Anti-aging / Promotes heart health and cardiovascular benefits / Believed to inhibit or slow certain forms of cancer.
Ingredient #3
Heart health / Blood pressure / Anti-aging / Parkinsons disease, and more. Widely known for its positive effects in the human cardiovascular system. This ingredient is actually an enzyme that already exists in our bodies - but deteriorates as we get older. Maintaining stable levels of this ingredient has proven to be a great way of keeping your body healthy longer.
Ingredient #4
Anti-aging / Lowers cholesterol / Lowers bacterial growth / Reduces arthritic and digestive inflammation / Skin health. This ingredient has been used in Eastern traditional food and medicine for over 1000 years. There is no doubting this ingredient’s many benefits, and a daily intake of it may contribute to your health in more than one way.
Ingredient #5
Anti-aging / Heart health / Immune strength. This ingredient has been clinically proven in studies to directly benefit heart health. It is also an essential nutrient that the cells in our bodies depend on in order to extend their own natural lifespan.
Ingredient #6
Blood pressure regulator / Anti-aging / Clinically proven weightloss aid / Bone mass increase / Nerve damage repair (Parkinson's disease).
Ingredient #7
Diabetes and blood sugar aid / Blood pressure regulator / Lowering LDL (bad) cholesterol, while increasing HDL (good) cholesterol / Increase lean body mass
This Fastlane business fulfills all the N.E.C.T.S commandments:
Need: The supplement industry is a $30 Billion+ industry in the U.S. alone, and is grown steadily. With increased private health-insurance and medical care costs, people are seeking their own ways to do preventive care through vitamins, supplements, diet, and exercise. Now, before I go full steam ahead with this first product – my first test will be to verify that the market actually NEEDS and wants my formula. Because I know that as useful as the product may seem in theory – only the market can tell me for sure. So my first big step now is to set up a presell page to collect leads, and also to get a very small batch manufactured for cheap that I can send out to the first buyers for some feedback, after they have tested it.
Entry: Even though in theory, “anyone” can have a supplement made – it still takes significant work, determination, and some financial investment to research the production of a nutritional supplement and get it off the ground properly to market. I have already spent a few months doing research for my ingredients to find the right combinations, market needs, benefits, correct daily dosages of each, etc.
Control: I will be almost entirely in control of every aspect of this business. The only thing somewhat out of my control would be depending on manufacturer’s for the actual production – but my ingredients are common enough to where if one manufacturer were to fail on delivery – there are plenty of other manufacturer’s to choose from.
Scale: The Need also delivers the Scale here. I will start out with direct online sales, but my goal is to enter retail chains when I have reached a comfortable sales volume level online.
Time: There is definitely high enough margins here for me to automate this business. I will be mostly in control to start, but the plan of course is to gradually outsource every element of the business – from customer support, distribution, sales, and eventually management.
Wish me luck guys...
Let me first clarify what I am going to be doing. When I say “nutritional supplement business” I mean that I will develop first one, and eventually more, nutritional supplement products under my own brand. The brand will be focused on general health – in the life-extension, general health improvement, anti-aging, multi-vitamin market. But instead of trying to be another cookie-cutter A,B,C,D,E multivitamin, my first product will approach this with a slight twist…
The product will be a 100% all-natural, nutritional supplement – and not “yet another multivitamin”. It will contain 7 main active ingredients and one or two supporting ingredients for increased efficiency.
The seven active ingredients are a powerful pack of already widely known, true and tested ingredients that all have been proven to actually improve overall health in various different ways. These ingredients are already selling well in the supplement market today – but usually sold separately under generic brands.
My USP is that I offer these altogether in one convenient, daily dose.
Ingredient #1
Anti-aging / Heart health and cardiovascular benefits / May slow the onset of Alzheimer's disease.
It is also believed to reduce inflammation, and to give your immune system a healthy boost.
Ingredient #2
The strongest anti-oxidant found in nature. Anti-aging / Promotes heart health and cardiovascular benefits / Believed to inhibit or slow certain forms of cancer.
Ingredient #3
Heart health / Blood pressure / Anti-aging / Parkinsons disease, and more. Widely known for its positive effects in the human cardiovascular system. This ingredient is actually an enzyme that already exists in our bodies - but deteriorates as we get older. Maintaining stable levels of this ingredient has proven to be a great way of keeping your body healthy longer.
Ingredient #4
Anti-aging / Lowers cholesterol / Lowers bacterial growth / Reduces arthritic and digestive inflammation / Skin health. This ingredient has been used in Eastern traditional food and medicine for over 1000 years. There is no doubting this ingredient’s many benefits, and a daily intake of it may contribute to your health in more than one way.
Ingredient #5
Anti-aging / Heart health / Immune strength. This ingredient has been clinically proven in studies to directly benefit heart health. It is also an essential nutrient that the cells in our bodies depend on in order to extend their own natural lifespan.
Ingredient #6
Blood pressure regulator / Anti-aging / Clinically proven weightloss aid / Bone mass increase / Nerve damage repair (Parkinson's disease).
Ingredient #7
Diabetes and blood sugar aid / Blood pressure regulator / Lowering LDL (bad) cholesterol, while increasing HDL (good) cholesterol / Increase lean body mass
This Fastlane business fulfills all the N.E.C.T.S commandments:
Need: The supplement industry is a $30 Billion+ industry in the U.S. alone, and is grown steadily. With increased private health-insurance and medical care costs, people are seeking their own ways to do preventive care through vitamins, supplements, diet, and exercise. Now, before I go full steam ahead with this first product – my first test will be to verify that the market actually NEEDS and wants my formula. Because I know that as useful as the product may seem in theory – only the market can tell me for sure. So my first big step now is to set up a presell page to collect leads, and also to get a very small batch manufactured for cheap that I can send out to the first buyers for some feedback, after they have tested it.
Entry: Even though in theory, “anyone” can have a supplement made – it still takes significant work, determination, and some financial investment to research the production of a nutritional supplement and get it off the ground properly to market. I have already spent a few months doing research for my ingredients to find the right combinations, market needs, benefits, correct daily dosages of each, etc.
Control: I will be almost entirely in control of every aspect of this business. The only thing somewhat out of my control would be depending on manufacturer’s for the actual production – but my ingredients are common enough to where if one manufacturer were to fail on delivery – there are plenty of other manufacturer’s to choose from.
Scale: The Need also delivers the Scale here. I will start out with direct online sales, but my goal is to enter retail chains when I have reached a comfortable sales volume level online.
Time: There is definitely high enough margins here for me to automate this business. I will be mostly in control to start, but the plan of course is to gradually outsource every element of the business – from customer support, distribution, sales, and eventually management.
Wish me luck guys...
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