Guys hi,
I am working on niche travel site, so far i've made PPC sources profitable and now working on expending to other traffic sources.
I am testing facebook ads now and trying to understand how to target the potential customers and what to offer them (cause seems most of them are not in buying mode comparing to PPC people).
Let say we do "Golden Gate Bridge Tours" (for those who don't know that's one of the top sights in SF)
I've tried created campaign for website clicks, desktop only and put interests "Golden Gate Bridge" - this interest has close to 8 mil people.
Created ad saying "Golden Gate Bridge, the #1 Must See Place in San Francisco"
telling some interesting facts about the sight.
People click, and go the website, BUT
1. 60% of visitors are from SF, most likely locals
2. They quickly leave, don't check tour packages, nothing - stay for 20-30 seconds and leave.
Problems i see:
1. Targeting by "Golden Gate Bridge" most likely have people who already visited the place and SF.
How can i target the people who only plan to travel to SF?
2. Trying to sell to fast. Should i better grow the FB page about Golden Gate Bridge/SF?
And hope to score customers 3+ months later when they or their friends will go to SF?
What strategy could you recommend for my situation?
I am working on niche travel site, so far i've made PPC sources profitable and now working on expending to other traffic sources.
I am testing facebook ads now and trying to understand how to target the potential customers and what to offer them (cause seems most of them are not in buying mode comparing to PPC people).
Let say we do "Golden Gate Bridge Tours" (for those who don't know that's one of the top sights in SF)
I've tried created campaign for website clicks, desktop only and put interests "Golden Gate Bridge" - this interest has close to 8 mil people.
Created ad saying "Golden Gate Bridge, the #1 Must See Place in San Francisco"
telling some interesting facts about the sight.
People click, and go the website, BUT
1. 60% of visitors are from SF, most likely locals
2. They quickly leave, don't check tour packages, nothing - stay for 20-30 seconds and leave.
Problems i see:
1. Targeting by "Golden Gate Bridge" most likely have people who already visited the place and SF.
How can i target the people who only plan to travel to SF?
2. Trying to sell to fast. Should i better grow the FB page about Golden Gate Bridge/SF?
And hope to score customers 3+ months later when they or their friends will go to SF?
What strategy could you recommend for my situation?
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