@alexXx9 Thanks. yeah the landing page thing was also detailed in Tim Ferriss book way back when ("The 4 hour work week").
Nothing new here about validating demand IMHO. Landing page with buy button that goes to "Oops, we are no longer offering that product, leave your email when we are ready to relaunch" etc to validate demand.
The one problem with that is that if you get minimal interest, you don't know why you got minimal interest.
My situation was a little bit different. I already knew there was demand for the product as NFLX had company reports showing that $100M in revenue was per year was already being done with dvd rentals before they shut it down. Note, this is all verified in SEC reports.
So I actually tried one of the main techniques in $100M offers (I forget what he calls it, but it's basically value stacking - where you throw in the kitchen sink and say "isn't this a great deal?". I believe it's ch 4 - 6). That did not work for me. I didn't see any noticeable uptick in sales and it certainly didn't make my business profitable.
I also tried collecting cash up front which is one of his main tactics (which makes a ton of sense IMHO).
The only thing is that didn't work for me either. You often need to be buying from a brand before you buy a long term subscription.
Imagine if amazon prime came out *immediately* when amazon first launched in the 90s? It would have gone nowhere.
But what I have found helpful is this book:
Which details different subscription models and why people buy them. (actually amazon prime is a key case study).
And how if you can get recurring revenue your business is worth 2-10X.
Also, this old school book:
which details the key components your offer must have (although I don't think if I've really put it in practice yet and am still reading).
Nothing new here about validating demand IMHO. Landing page with buy button that goes to "Oops, we are no longer offering that product, leave your email when we are ready to relaunch" etc to validate demand.
The one problem with that is that if you get minimal interest, you don't know why you got minimal interest.
My situation was a little bit different. I already knew there was demand for the product as NFLX had company reports showing that $100M in revenue was per year was already being done with dvd rentals before they shut it down. Note, this is all verified in SEC reports.
So I actually tried one of the main techniques in $100M offers (I forget what he calls it, but it's basically value stacking - where you throw in the kitchen sink and say "isn't this a great deal?". I believe it's ch 4 - 6). That did not work for me. I didn't see any noticeable uptick in sales and it certainly didn't make my business profitable.
I also tried collecting cash up front which is one of his main tactics (which makes a ton of sense IMHO).
The only thing is that didn't work for me either. You often need to be buying from a brand before you buy a long term subscription.
Imagine if amazon prime came out *immediately* when amazon first launched in the 90s? It would have gone nowhere.
But what I have found helpful is this book:
Which details different subscription models and why people buy them. (actually amazon prime is a key case study).
And how if you can get recurring revenue your business is worth 2-10X.
Also, this old school book:
which details the key components your offer must have (although I don't think if I've really put it in practice yet and am still reading).
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