I think in most cases snowbank you are right. If your product is something people can buy over and over again, or a subscription. You need to show the benefit, but the buzz is what wakes people up to those benefits.
Not that you can't provide beneficial reasons with a book, but it is a book, and usually with books all you need is buzz. The author, unless he/she wants to generate seminars and speaking engagements, is simply looking to sell the book and be done with it. Some authors have taken a loss on the first book in order to profit from their future books. Life long authors and mentors may do this, and it's important to show the benefits with the buzz.
But if the goal is to get people to just buy something once, like a book, then some big buzz will be good enough. In this case, who cares if they know the benefits as long as they buy the book. If all people do is remember the buzz then that's ok... in the end it was just a book... not some fruit drink that tastes great and is low in calories, or a website that teaches people how to become professional poker players.
I think the Lambo idea is a good one and can work well. I do agree that you may take a loss on it. To get the amount of participants to offset the cost of the lambo and to cover the costs of the books would be a pretty high number.
But if you are looking for just buzz that would probably do it.
If you want to tie in the benefits, I think the only way to do that would be to involve you (the author) some how. I think what others have mentioned about the winner meeting you, or you mentoring them, or funding their start-up is definitely "the benefit".
Maybe the benefit could be the buzz.
Not that you can't provide beneficial reasons with a book, but it is a book, and usually with books all you need is buzz. The author, unless he/she wants to generate seminars and speaking engagements, is simply looking to sell the book and be done with it. Some authors have taken a loss on the first book in order to profit from their future books. Life long authors and mentors may do this, and it's important to show the benefits with the buzz.
But if the goal is to get people to just buy something once, like a book, then some big buzz will be good enough. In this case, who cares if they know the benefits as long as they buy the book. If all people do is remember the buzz then that's ok... in the end it was just a book... not some fruit drink that tastes great and is low in calories, or a website that teaches people how to become professional poker players.
I think the Lambo idea is a good one and can work well. I do agree that you may take a loss on it. To get the amount of participants to offset the cost of the lambo and to cover the costs of the books would be a pretty high number.
But if you are looking for just buzz that would probably do it.
If you want to tie in the benefits, I think the only way to do that would be to involve you (the author) some how. I think what others have mentioned about the winner meeting you, or you mentoring them, or funding their start-up is definitely "the benefit".
Maybe the benefit could be the buzz.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
