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3 Things I've learned About Facebook That changed my life
1) It is much cheaper to sell to your fans than to anyone else. If you have a big enough fan base you can sell for literally pennies on the dollar. The good thing is fans already have some level of trust with you which make them easier to sell to than most ads. I'm not saying don't advertise outside of your list, you have to keep bringing new prospects into your pipeline but your list will give you the most bang for your buck.
2) Copy & Offer are very important (obviously). From the customers prospective if they look and/or click on an Ad from you. They don't know you and haven't heard about your company before. Your job is to be clear about what you offer, how it will help them and why they should buy now. Listening to their objectives and getting feedback is a good way to create copy that allows customers to talk themselves into the process of buying from you. Use their words not yours.
3) Data Changes prospective. The more data you obtain the more things change. When I was in college I would travel around the country and play a certain sports video game for money. There were online gambling places you could play and it's how I made it through college. I always remember after playing the game for a while thinking "This game is a totally different game than it was the first 2 months". Yet that wasn't the case, the game didn't change. The data I consumed of the game increased, giving me the ability to accurately predict outcomes based on different set ups.
It's the same with Facebook data, The more data you receive, the more trends you will see, the more hang ups you will see that customers have and the more you find out what really works vs. what's a gamble
1) It is much cheaper to sell to your fans than to anyone else. If you have a big enough fan base you can sell for literally pennies on the dollar. The good thing is fans already have some level of trust with you which make them easier to sell to than most ads. I'm not saying don't advertise outside of your list, you have to keep bringing new prospects into your pipeline but your list will give you the most bang for your buck.
2) Copy & Offer are very important (obviously). From the customers prospective if they look and/or click on an Ad from you. They don't know you and haven't heard about your company before. Your job is to be clear about what you offer, how it will help them and why they should buy now. Listening to their objectives and getting feedback is a good way to create copy that allows customers to talk themselves into the process of buying from you. Use their words not yours.
3) Data Changes prospective. The more data you obtain the more things change. When I was in college I would travel around the country and play a certain sports video game for money. There were online gambling places you could play and it's how I made it through college. I always remember after playing the game for a while thinking "This game is a totally different game than it was the first 2 months". Yet that wasn't the case, the game didn't change. The data I consumed of the game increased, giving me the ability to accurately predict outcomes based on different set ups.
It's the same with Facebook data, The more data you receive, the more trends you will see, the more hang ups you will see that customers have and the more you find out what really works vs. what's a gamble
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