Inspired by Derek Sivers' short but sweet blog post.
In TMF , MJ talks about how a business is built by a long process, but what the public sees is often just a singular event much later in its life, e.g. its IPO. In a similar way, focusing on the idea for a business or seeing another business and thinking, "Wow, that idea is great, I wish I had thought of that!" is like focusing on events. For one thing, great ideas tend to have been tested and changed over time by implementation, feedback, and iteration. So that idea likely went through a lot of changes and market feedback before it became what you see today. The process of polishing the idea and testing it is much more valuable than the simple event of coming up with the idea.
When you focus on executing the idea and building the business, then you're focused on a process. That's something you can influence and improve, and that will eventually build up to the positive results you want.
In TMF , MJ talks about how a business is built by a long process, but what the public sees is often just a singular event much later in its life, e.g. its IPO. In a similar way, focusing on the idea for a business or seeing another business and thinking, "Wow, that idea is great, I wish I had thought of that!" is like focusing on events. For one thing, great ideas tend to have been tested and changed over time by implementation, feedback, and iteration. So that idea likely went through a lot of changes and market feedback before it became what you see today. The process of polishing the idea and testing it is much more valuable than the simple event of coming up with the idea.
When you focus on executing the idea and building the business, then you're focused on a process. That's something you can influence and improve, and that will eventually build up to the positive results you want.
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