Foundations for business

[RogueInnovation]

Finances
- You need to not bleed money each month, or have "waste" purchases personally
- You need to understand that businesses usually spend 40% or so on marketting and traffic
- You need to see money as dynamic, and jump in at a level of intensity, but only after MINIMISING risks and establishing structured plans
- You need to "feel" or comprehend the price that money has, or its emotional weight, and remove detatchment mindsets that cause you to not haggle or negotiate or do diligence on investments
- You need to have a fluid ability to budget in order to contain and quarantine cost leaks
- Taxes, records, clear display, organisation

Communication
- You need to be able to describe benefits to customers in a few seconds
- You need to be able to describe the business set up in a few minutes
- You need to be able to look through cons and superficial layers and uncover the dirty grubs in people's businesses and personal character
- You need to be able to break down business models and structures of all businesses you see, and intuitively "get an idea" of how they run by sizing them up, and pin point possible errors, obstacles, and efficiencies
- You need to hold your own against grumps, bad bosses, lazy processes, people squeezing, guilting or pressuring you
- You need to be able to strongly define direction of the company

Planning
- You need to become a "playmaker" who can "call the shots"
- You need a process of developing your brand or company that maximises its positives
- You need the ability to filter products or features of your business and highlight a handful of KEY products or features. You also need to understand placement structures that increase sales, where to put things and why. How to make things accessible and never cluttered.
- You need to be able to identify financial opportunity and co-ordinate "pivots" that get your company there with the least cost and risk.
- You need to be able to STAND on equal terms with competitors, and eradicate "jealousy" or other self sabotaging comparisson traps like "we are better". You need to be able to focus on yourself and no one else (its classy).

Mindset
- You need to be able to overcome the compulsion to "get in and get out quickly"
- You need to learn how to deal with the bad side of people and still be generous and operate your business on values
- You need to be able to handle the fears and stresses with nerve
- You need to stop referencing to yourself as someone "without" and who can at any moment be poverty stricken
- You need to be able to think on your feet well enough to buy yourself time, and constantly do menial tasks, over and over and over, no matter how bad you feel
- You need to be able to emotionally heal while under fire, you need to be able to lead while its tough
- You need to be able to slow down and MAKE time, to do important tasks, without outside distraction

Perspective
- You need to be able to recognise how good someone is at business, how bad they are and why
- You need to understand different "ways of living" and the stages of development people making money go through
- You need to grasp when people are "bait and switching" on you
- You need to understand how to get a business to profitability and stability and understand responsible AND REALISTIC hiring and expansion/scaling methodologies
- You need to be rid of ALL guess working, expectations, and demanding behaviours (on customers.. you gotta take it on yourself not offload the burden)
- You need to have an idea on "the scene", which has a lot of cons, bullshit, and deserts, but appreciate established structures and learn from the highest caliber of examples whilst simultaneously stretching yourself to do better
- You need to be better than a copycat, you need to be able to identify and isolate all information that is available to your intuition and create inventive and useful structures of knowledge that can help your business
- You need to be able to familiarise yourself with customer desires, and get down to where markets are and what they want
- You need to be ok with any business not just clamber for safety and reassurances

Thats most of it

Edit (additional):
Ok, so the thing here is, I want to show the things you shouldn't F*ckup if you are serious about your business. And surprisingly there aren't THAT many things you need to learn, and they aren't THAT complicated. You just need to get your head around competancy in each field, whether it be in mindset, or finances, or communication ability.
Most people TRY to learn TOO MUCH, in an attempt to kill off insecurity, but thats actually not how learning really works.

The learning comes from drilling good foundations and stretching your mind to go through processes. And by doing that you deepen each of these competancies until you "gain a grasp" over your fears, and lack in motivation.

Business is in the end what you make it, but you just need to be grounded in the simple stuff.

If you are anything like me, a lot of the above crossed your mind since you begun, the challenge is to know WHEN to listen, and how to act upon what you know.

At first you will be able to do one thing at a time easy, but eventually you need to internalise all of it so it flows from you like second nature. And to do that you need to fight everyone off so you can do things in the way that maximises your own concentrative abilities.

Don't listen to the guy telling you that you suck, he's just mad cuz he isn't a super genius that can wave a wand and fix your problems. Give him a break from getting mad at himself and giving you sh#t advice, teach yourself as much as you can.

If you do really earnest work, and you stick through this, the natural FIGHTER in you will come out and shake you to improve your business understanding.

And thats when you'll really get places

 

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[Mattie]

Ulez!

 

[Mark Herry]

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