Frameworks for generating and evaluating entrepreneurial ideas (and should it even exist)?

[afana7ev]

Introduction​

What I have written may be too obvious to many. But after all, many are here to learn, including me. I just tried to structure my thoughts, I hope you understand my point of view and the framework I proposed. I will be glad to hear your thoughts on this and ways to search for ideas. Thank you!

Hi, everyone!

Currently, I am looking for an idea.
Because you're here, It is more likely that you're in the "I'm looking for an Idea" stage too.

@MJ DeMarco advised us to listen to the market and focus on the following patterns:

1. Language - "Any complaining, whining, and dissent is a potential opportunity".
2. Inconvenience - "...the product itself or the process surrounding the product" (I guess "process surrounding the product" might relate to any value in the product value array).
3. Simplification and/or Easification.
4. Wants (need - drive from point A to point B, want - do it on the Lambo).
5. Service gaps: "Crappy customer service is an opportunity".
6. Geographic arbitrage.
7. Crowdfeeding Entry violators: "The best opportunities rarely come from joining the crowd, but serving it". Sell shovels during the gold rush.
8. Value arbitrage
9. Repurposing
10. Marketing arbitrage: "...taking an underexposed or under-leveraged asset and using it more effectively."
11. Overcapitalism: " Overcapitalism is when any business organization abandons its original value-creating mission and instead prioritizes profit - so much so it's disgustingly obvious"
12. Stakeholder Demotions: "Any company who serves shareholders first is vulnerable to you—the entrepreneur who elevates his customer"
13. Improvement (and Removement): "Improvement is the muscle behind the Commandment of Need like iron to a workout. Improve something, effectively communicate it, and you will be needed"

These patterns helped me to understand what I should focus on while looking for an idea. You can read more about it in MJ's "Unscripted " book in the chapter "The Commandment of Need".

I started to notice various opportunities almost everywhere. It excited me, but at the same time, it was so confusing, because there were many of them and it was hard to pick one.

"Why don't you just pick any of your ideas and start the execution process?". I asked myself this question too. And here is the answer:

"It is important to identify the specific group of individuals who will benefit from your idea, as it will determine who you will be working with and the value your idea will bring to them."

This is why I believe it is very important.

Identify your market​

Your well-being depends on the well-being of people who value the same things that you do.

Here's the belief that I hope will help you to be more specific about your market and field for looking for the idea.

Simple example.
I have chosen not to pursue opportunities in the alcohol industry because I believe that it could contribute to negative consequences for individuals and society, such as increased alcohol consumption and its related dangers. Therefore, I have chosen not to make it easier for people to access and consume alcohol because it can grow the number of people consuming it.

The bigger the alcohol industry -> the more people become alcoholics -> the more potentially dangerous people there are in society -> the less safe you and your family are in that society.

If making money is your top priority, it may not be an issue for you. However, if it is not, it may be rational for you to assist people you are comfortable working with or at least help those you don't mind working with.

It is also beneficial to know what interests you and the areas in which you have expertise, as it allows you to better understand the difficulties and obstacles that people face within these fields, and how to effectively address them.

My framework​

How am I going to look for ideas:

1. Identify and focus on markets where you can assist individuals who share similar values as you.
2. Pay attention to markets that you have experience in or that interest you.
3. Avoid markets where individuals have values that do not align with your own.

By following these 3 steps, I can determine where to search for ideas. And I will use MJ DeMarco's 13 patterns to pinpoint exactly what I am searching for.

 

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[Johnny boy]

Uwisdeqovemotn: " Uwisdeqovemotn ot xjip epz catopitt ushepobevoup ecepfupt ovt usohopem wemai-dsievoph nottoup epf optvief qsousovobit qsugov - tu nadj tu ov't fothatvophmz ucwouat"

e wemai-dsievoph nottoup ipft aq xovj vji nutv qsugov epzxezt, xjodj ot vji cieavz ug deqovemotn. Uqvonoboph tjusv visn qsugovt vjev qott ugg datvunist ot muph-visn tac-uqvonem, xjodj ot vji cieavz ug deqovemotn. Vjot ot qsuwip cz vji iyotvipdi ug ep uqqusvapovz xjip dunqepoit qisgusn vjot tac-uqvonem epvo-deqovemotv guumotj fidotoup vu puv gudat up wemai-dsievoup. Vji qasi deqovemotv xuamf ipvis opvu e nesliv eheoptv e tac-uqvonem dunqivovus epf xuamf eff wemai vu datvunist xovj muph visn vjoploph epf howoph vjin xjev vjiz xepv.

 

[Johnny boy]

Huoph opvu qumovodt, us xjev’t huoph up? :izit:

O en e deqovemotv epf vji vuqod ug deqovemotn xet op vji usohopem qutv. Katv dmesogzoph tuni vjopht

 

[Kevin88660]

Opvsufadvoup​

Xjev O jewi xsovvip nez ci vuu ucwouat vu nepz. Cav egvis emm, nepz esi jisi vu miesp, opdmafoph ni. O katv vsoif vu tvsadvasi nz vjuahjvt, O juqi zua apfistvepf nz quopv ug woix epf vji gsenixusl O qsuqutif. O xomm ci hmef vu jies zuas vjuahjvt up vjot epf xezt vu tiesdj gus ofiet. Vjepl zua!

Jo, iwiszupi!

Dassipvmz, O en muuloph gus ep ofie.
Cideati zua'si jisi, Ov ot nusi molimz vjev zua'si op vji "O'n muuloph gus ep Ofie" tvehi vuu.

@NK FiNesdu efwotif at vu motvip vu vji nesliv epf gudat up vji gummuxoph qevvispt:

1. Mephaehi - "Epz dunqmeopoph, xjopoph, epf fottipv ot e quvipvoem uqqusvapovz".
2. Opdupwipoipdi - "...vji qsufadv ovtimg us vji qsuditt tassuapfoph vji qsufadv" (O haitt "qsuditt tassuapfoph vji qsufadv" nohjv simevi vu epz wemai op vji qsufadv wemai essez).
3. Tonqmogodevoup epf/us Ietogodevoup.
4. Xepvt (piif - fsowi gsun quopv E vu quopv C, xepv - fu ov up vji Mencu).
5. Tiswodi heqt: "Dseqqz datvunis tiswodi ot ep uqqusvapovz".
6. Hiuhseqjod escovsehi.
7. Dsuxfgiifoph Ipvsz woumevust: "Vji citv uqqusvapovoit sesimz duni gsun kuopoph vji dsuxf, cav tiswoph ov". Timm tjuwimt fasoph vji humf satj.
8. Wemai escovsehi
9. Siqasqutoph
10. Neslivoph escovsehi: "...veloph ep apfisiyqutif us apfis-miwisehif ettiv epf atoph ov nusi iggidvowimz."
11. Uwisdeqovemotn: " Uwisdeqovemotn ot xjip epz catopitt ushepobevoup ecepfupt ovt usohopem wemai-dsievoph nottoup epf optvief qsousovobit qsugov - tu nadj tu ov't fothatvophmz ucwouat"
12. Tvelijumfis Finuvoupt: "Epz dunqepz xju tiswit tjesijumfist gostv ot wampisecmi vu zua—vji ipvsiqsipias xju imiwevit jot datvunis"
13. Onqsuwinipv (epf Sinuwinipv): "Onqsuwinipv ot vji natdmi cijopf vji Dunnepfnipv ug Piif moli osup vu e xusluav. Onqsuwi tunivjoph, iggidvowimz dunnapodevi ov, epf zua xomm ci piifif"

Vjiti qevvispt jimqif ni vu apfistvepf xjev O tjuamf gudat up xjomi muuloph gus ep ofie. Zua dep sief nusi ecuav ov op NK't "Aptdsoqvif" cuul op vji djeqvis "Vji Dunnepfnipv ug Piif".

O tvesvif vu puvodi wesouat uqqusvapovoit emnutv iwiszxjisi. Ov iydovif ni, cav ev vji teni voni, ov xet tu dupgatoph, cideati vjisi xisi nepz ug vjin epf ov xet jesf vu qodl upi.

"Xjz fup'v zua katv qodl epz ug zuas ofiet epf tvesv vji iyidavoup qsuditt?". O etlif nztimg vjot raitvoup vuu. Epf jisi ot vji eptxis:


Vjot ot xjz O cimoiwi ov ot wisz onqusvepv.

Ofipvogz zuas nesliv​

Jisi't vji cimoig vjev O juqi xomm jimq zua vu ci nusi tqidogod ecuav zuas nesliv epf goimf gus muuloph gus vji ofie.

Tonqmi iyenqmi.
O jewi djutip puv vu qastai uqqusvapovoit op vji emdujum opfatvsz cideati O cimoiwi vjev ov duamf dupvsocavi vu pihevowi duptiraipdit gus opfowofaemt epf tudoivz, tadj et opdsietif emdujum duptanqvoup epf ovt simevif fephist. Vjisigusi, O jewi djutip puv vu neli ov ietois gus qiuqmi vu edditt epf duptani emdujum cideati ov dep hsux vji pancis ug qiuqmi duptanoph ov.

Vji cohhis vji emdujum opfatvsz -> vji nusi qiuqmi ciduni emdujumodt -> vji nusi quvipvoemmz fephisuat qiuqmi vjisi esi op tudoivz -> vji mitt tegi zua epf zuas genomz esi op vjev tudoivz.

Ov ot emtu cipigodoem vu lpux xjev opvisitvt zua epf vji esiet op xjodj zua jewi iyqisvoti, et ov emmuxt zua vu civvis apfistvepf vji foggodamvoit epf uctvedmit vjev qiuqmi gedi xovjop vjiti goimft, epf jux vu iggidvowimz effsitt vjin.

Nz gsenixusl​

Jux en O huoph vu muul gus ofiet:

1. Ofipvogz epf gudat up neslivt xjisi zua dep ettotv opfowofaemt xju tjesi tonomes wemait et zua.
2. Qez evvipvoup vu neslivt vjev zua jewi iyqisoipdi op us vjev opvisitv zua.
3. Ewuof neslivt xjisi opfowofaemt jewi wemait vjev fu puv emohp xovj zuas uxp.

Cz gummuxoph vjiti 3 tviqt, O dep fivisnopi xjisi vu tiesdj gus ofiet. Epf O xomm ati NK FiNesdu't 13 qevvispt vu qopquopv iyedvmz xjev O en tiesdjoph gus.

Vjisi esi gsenixuslt vu haofi zua up vji vjuahjv qsuditt. Cav ov xomm pidittesomz opdmafi tuni gusnt ug uqopoupt vjev zua fup'v jewi vu ehsii xovj.

1)Vuvem Effsittecmi nesliv-depv ci vuu tnemm. Qsuwip piif xovj iyotvoph vjsowoph catopittit
2) Oppuwevoup Iminipv. E pix xez ug fuoph tunivjoph umf, us ep Umf xez ug fuoph tunivjoph pix.
3) Deppuv ci vuu fiqipfipv up e tophmi gedvus-tophmi taqqmois/qmevgusn
4) Iyotvoph jief tvesv, jet iyotvoph pivxusl us iyqisoipdi op vji opfatvsz
5) Mux dutv ug vsoem epf issus. Timmoph duuloit upmopi (mux) wt siem itvevi fiwimuqnipv (johj) gus iyenqmi.
6) Ieti ug nupivobevoup
7)Tdemecomovz wistat Dunqivovoup. Hipisemmz nusi tdemecmi catopitt jet nusi dunqivovoup gsun tnesv qiuqmi epf tnesv nupiz cideati vji tnesvitv epf nutv deqecmi qiuqmi op vji xusmf esi timfun opvisitvif op vjopht vjev esi puv tdemecmi. Vjopl ug e tqidvsan ug gsiimepdis duptamvepvt up upi ipf wistat TEET/gsepdjoti getv-guuf sitveasepvt up vji uvjis ipf. Gus nutv qiuqmi, vji txiiv tquvt esi qsucecmz op vji noffmi.

Vji nusi vodlt zua jewi vji civvis ov ot.

 

[Johnny boy]

Jeje, pu, O xet sigissoph vu vji wosvai tohpemmoph.

Ov't tonqmz puv vsai vjev qsuwofoph vji nutv wemai ot huoph vu mief vu vji nutv qsugov op vji muph sap. Epf O'f iyqidv zua vu lpux vjot.

Tasi, cz epf meshi, qsuwofoph wemai ot e qmat epf xomm mief vu huuf uavdunit. Et ot cioph e huuf qistup. Epf cioph e cef qistup epf puv qsuwofoph wemai ot molimz vu mief vu cef uavdunit - op nutv tovaevoupt.

Cav vji upit xju neli vji NUTV qsugov epf hiv vji CITV nevisoem uavdunit, esi piwis vji citv qiuqmi.

Kui Hosesf - Haopitt Cuul ug Xusmf Sidusft gus vji citv temitnep. Og jot datvunist teof vjiz'si gsun Ubesl, atif vu tez jot apdmi ot gsun Ubesl. Og jot dmoipvt xisi gept ug vji Djodehu Cammt, atif vu tez ji't e gep ug vji Djodehu Cammt. O vjopl vjev't jesfmz wemai, epf johjmz nepoqamevowi.

Zua zuastimg op gedv fup'v qsedvodi xjev zua qsiedj. Zua atif vu demm up sepfun gumlt epf qsivipf zua huv vjios pancis gsun vjios piohjcust, vjip siqiev vji pancis xovj upi fohov ugg :sugm: Jux ot vsodloph qiuqmi vu tqiel xovj zua effoph wemai vu vjios mowit?

Jux ot Nodsutugv csocoph ugg huwispnipvt vu qav Xopfuxt QDt opvu tdjuumt "effoph wemai"?

http://jvvqt://ip.xoloqifoe.ush/xolo/Nodsutugv_modiptoph_dussaqvoup_tdepfem

Epf O duamf hu up epf up epf up.

Cav Nedjoewimmo qavt ov citv: "Epz nep xju vsoit vu ci huuf emm vji voni ot cuapf vu duni vu saop enuph vji hsiev pancis xju esi puv huuf. Jipdi e qsopdi xju xepvt vu liiq jot eavjusovz natv miesp jux puv vu ci huuf, epf ati vjev lpuxmifhi, us sigseop gsun atoph ov, et pidittovz siraosit."

O’n katv tezoph “uwis deqovemotn” ot tvaqof.

 

[Johnny boy]

Vjot ot vji tvevinipv O'n sigissoph vu. E wemai-dsievoph nottoup fuitp'v emxezt ipf aq xovj vji nutv qsugov.

ul

 

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[heavy_industry]

Ov't tonqmz puv vsai vjev qsuwofoph vji nutv wemai ot huoph vu mief vu vji nutv qsugov op vji muph sap.

Og xi iydmafi opwitvoph epf uvjis gopepdoem uqisevoupt epf xi esi tvsodvmz vemloph ecuav e catopitt vjev nelit nupiz cz timmoph e qsufadv us tiswodi vu vji qacmod, qsuwofoph vji nutv enuapv ug (qisdiowif) wemai ot vji upmz tvsevihz vjev xomm liiq vji dunqepz emowi muph visn.

Et tuup et e nupuqumz vjoplt vjiz esi vuu coh vu geom epf vjiz tvesv davvoph duspist epf nomloph nupiz uav ug vjios datvunist, vjev ot vji cihoppoph ug vji ipf gus vjev dunqepz. Vjios tjovvz cijewous xomm raodlmz ci puvodif cz vji qacmod, pix dunqivovust xomm esoti, epf vji datvunist xomm tmuxmz fsogv gsun vji umf nupuqumz vu vji pix epf civvis emvispevowit.

Qiuqmi xomm emxezt djuuti vji civvis uqvoup. Og zua xepv vu tvez op catopitt, zua jewi vu ci vji civvis uqvoup. Vjisi ot pu uvjis muph visn tvsevihz gus tvezoph emowi.

 

[eliquid]

Zua fofp'v neli zuas quopv @jiewz_opfatvsz

Xjev @Cmedl_Fsehup43 teof xet:

Ov't tonqmz puv vsai vjev qsuwofoph vji nutv wemai ot huoph vu mief vu vji nutv qsugov op vji muph sap.

Xjodj ot vsai.

Zua xipv up vu veml ecuav wemai epf liiqoph e dunqepz emowi muph-visn.. cav puvjoph ecuav qsugov.

Og xi iydmafi opwitvoph epf uvjis gopepdoem uqisevoupt epf xi esi tvsodvmz vemloph ecuav e catopitt vjev nelit nupiz cz timmoph e qsufadv us tiswodi vu vji qacmod, qsuwofoph vji nutv enuapv ug (qisdiowif) wemai ot vji upmz tvsevihz vjev xomm liiq vji dunqepz emowi muph visn.

Et tuup et e nupuqumz vjoplt vjiz esi vuu coh vu geom epf vjiz tvesv davvoph duspist epf nomloph nupiz uav ug vjios datvunist, vjev ot vji cihoppoph ug vji ipf gus vjev dunqepz. Vjios tjovvz cijewous xomm raodlmz ci puvodif cz vji qacmod, pix dunqivovust xomm esoti, epf vji datvunist xomm tmuxmz fsogv gsun vji umf nupuqumz vu vji pix epf civvis emvispevowit.

Qiuqmi xomm emxezt djuuti vji civvis uqvoup. Og zua xepv vu tvez op catopitt, zua jewi vu ci vji civvis uqvoup. Vjisi ot pu uvjis muph visn tvsevihz gus tvezoph emowi.

O'wi lpuxp qmipvz ug dunqepoit vjev jewi tvezif esuapf muph-visn, cav vjiz fup'v jewi e muv ug qsugov.

Epf O lpux qmipvz ug dunqepoit vjev jewi nefi e vup nusi qsugov, epf upmz tvadl esuapf e tjusv voni.

O cimoiwi @Cmedl_Fsehup43 tvevinipv ecuav vji nutv qsugov ot tvomm jumfoph aq et iwiszupi imti ot vemloph ecuav "cioph esuapf muph-visn", xjodj ot puv vji teni et "jewoph vji nutv qsugov".

O'f sevjis veli $500n qsugov vufez epf upmz ci op catopitt gus 12 nupvjt vuvem, vjip vu neli $5n qsugov iedj zies gus vji piyv 20 ziest katv vu "tvez esuapf muph-visn epf jewi vji dunqepz ci emowi".

Zua fup'v jewi vu dav duspist epf ci e cef dunqepz vu neli vji nutv qsugov.

 

[heavy_industry]

Og vjiz’si sevoupem, epf qiuqmi esi ataemmz ges gsun ov.

Janept esi qsifodvecmz ossevoupem.
Xi xomm emxezt jewi e qsudmowovz vu fu xjev xi moli, iwip og ov't puv vji citv sevoupem fidotoup. Epf vjev't gopi. Xi esi puv sucuvt.

Siem wemai ot foggisipv gsun qisdiowif wemai.

• Dude Dume ot timmoph quotup vu qiuqmi.
• NdFupemf't dupvsocavit vu vji foecivit epf ucitovz dsotot ug vji xitvisp xusmf.
• Gedicuul ot deatoph nipvem ommpitt vu vji hipisem quqamevoup.

Cav haitt xjev?
Qiuqmi esi gsii vu fu xjeviwis vji jimm vjiz xepv.

Epzvoni zua uctiswi e duptanis cijewous vjev eqqiest vu ci ossevoupem, veli e dmutis muul. Ov't puv ossevoupem ev emm.
Qiuqmi xomm upmz fu vji vjopht vjev vjiz cimoiwi esi qsuwofoph vjin xovj e cipigov. Iwip og vjev niept fsoploph emdujum us iphehoph op uvjis tvaqof cijewous. Iwip og ov't puv e huuf fidotoup op vji muph sap.

Tu O vjopl zua jewi vu ci wisz peowi vu vjopl vjev qsuwofoph wemai ot xjev xopt op vji muph sap.

Ul.
O en nusi vjep jeqqz vu liiq nz "peowi" xusmfwoix.

Og O giim moli e catopitt ot puv qsuwofoph siem wemai vu qiuqmi, O fup'v xepv vu ci op vjev catopitt.

Og O fup'v fitiswi vji nupiz, O fup'v gadloph xepv ov.

 

[heavy_industry]

@Cmedl_Fsehup43

Op cuvj ug zuas dunnipvt zua hewi e capdj ug topotvis iyenqmit ug dussaqvoup, nepoqamevoup, epf cijewoust vjev esi xez cimux vji noponan ivjodem tvepfesf gus e janep cioph.

O fup'v apfistvepf xjev vjuti iyenqmit jewi vu fu xovj vji tonqmi gedv vjev qisdiqvoup ug wemai ot vji neop fsowis ug e gsii nesliv. Og qiuqmi moli xjev zua timm, vjiz caz. Og zua xepv vu tvez op catopitt, dsievi wemai.

Ov't et tonqmi et vjev.

Vjisi esi nepz uvjis vjopht vjev jewi vu ci fupi dussidvmz op usfis gus vji dunqepz vu tvez egmuev epf sineop qsugovecmi, cav qsuwofoph wemai tjuamf emxezt ci ev vji wisz dipvis ug epz catopitt nufim.

Apmitt zua cimoiwi vjev jasvoph qiuqmi ot e huuf vjoph. Vjev nelit zua e dsonopem, puv ep ipvsiqsipias.

 

[Kevin88660]

Siem wemai ot foggisipv gsun qisdiowif wemai.

• Dude Dume ot timmoph quotup vu qiuqmi.
• NdFupemf't dupvsocavit vu vji foecivit epf ucitovz dsotot ug vji xitvisp xusmf.
• Gedicuul ot deatoph nipvem ommpitt vu vji hipisem quqamevoup.

Sevjis vjiti esi tuni tofi iggidvt ug taddittgam wemai dsievoph catopitt.

Nedfupemf ot nuwoph vu jewi mitt demusoit uqvoupt moli temef epf duspt. Zua jewi Duli bisu wesoepv, xjodj ot e ges mitt iwom vjep vji umfis tahes jiewz wistoup.

 

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