It is definitely not needed. There are plenty of guys on this forum that have or had good businesses just like this one that didn't come from affiliate marketing. @theag and @JasonR are two off the top of my sleep deprived head.
So if my goal from the get go was to build a business such as this, I would skip AM all together and just learn the importing side of things and the basics of Facebook ads to get going and improve along the way.
You're right, I have little marketing experience before I started marketing my own products. The exception is I had a bit of experience with Adwords from a company I worked for.
I also devoured every single piece of marketing information I could find. Every book, every guide, EVERYTHING.
You can certainly learn marketing with your own products/business. It's a bit harder - if you don't know your offer/product/service works. Learn how other peoples funnel/sites works, and you can get some insight on how to run your own.
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