Andy Black
Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
1) “I’m writing to say ...”
Why not just say it?
“I’m writing to tell you that your car insurance ads showed when I did a search for home insurance.”
vs
“Your car insurance ads showed when I searched for home insurance.”
2) (Pet hate) “I know you’re busy so will keep this brief.”
You’re right. I’m busy. Please get to the point.
3) “Can I ask you a question?”
You just did. Why not ask the question you want to ask?
Common copywriting advice is to remove half your copy, then remove half again.
Another tip is to consider throwing away the first paragraph or sentence and get straight to the point.
(Thread inspired by observing how cold emails often don’t respect my time and that communication from successful business owners is short, blunt, and to the point.)
Why not just say it?
“I’m writing to tell you that your car insurance ads showed when I did a search for home insurance.”
vs
“Your car insurance ads showed when I searched for home insurance.”
2) (Pet hate) “I know you’re busy so will keep this brief.”
You’re right. I’m busy. Please get to the point.
3) “Can I ask you a question?”
You just did. Why not ask the question you want to ask?
Common copywriting advice is to remove half your copy, then remove half again.
Another tip is to consider throwing away the first paragraph or sentence and get straight to the point.
(Thread inspired by observing how cold emails often don’t respect my time and that communication from successful business owners is short, blunt, and to the point.)
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.