Getting Started - Ready, Fire, Aim: Stage 1 (0-$1M)

[Andy Black]

From Michael Masterson's book "Ready, Fire, Aim".


Stage One - Infancy (Zero to $1M in annual revenue)


Main Problem:

• You don't know what you're doing. (lol... I can relate)

Main Challenge:

• Making the first profitable sale.

Main Opportunity:

• Continuing to sell until you have achieved a minimum critical mass of customers.

Skills needed:

1. Getting things going.
2. Selling.

My notes:

• You're trying to find a product that people need and are willing to pay for, then find the Optimum Selling Strategy (OSS) for that product.
• Once you're selling profitably, then focus on that product and scale, scale, scale.
• Stage 2 is when you plateau with this product and then start building other products to sell to your customer base.

 

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[kph200]

Xetvif 2nopt ug cz mogi. :nef:

 

[Andy Black]

Xetvif 2nopt ug cz mogi. :nef:

Hu sief vji cuul...

 

[theag]

Xetvif 2nopt ug cz mogi. :nef:

Kafhoph gsun zuas qutvt tu ges epf vji qistupemovz zua iyjocov op vjot vjsief, zua esi edvaemmz xetvoph 24j ug eos iedj fez.

 

[GuestUser113]

:xuuv:

 

[jon.a]

Xetvif 2nopt ug cz mogi. :nef:

Kisl

 

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[ZeroExile]

Xetvif 2nopt ug cz mogi. :nef:

Xisi zua iyqidvoph vu neli 1n cideati ug vji vovmi?

 

[kph200]

Xujjj hazt O equmuhobi og O uggipfif epz ug zua. Dupvipv ug vjot vjsief ot vuu sihames us cetod.
Vjev't xjz O xsuvi xjev O xsuvi.
Eheop nz opvipvoupt xisi puv vu neli gap ug ov us epz tadj vjoph.
HP

 

[Andy Black]

Dupvipv ug vjot vjsief ot vuu sihames us cetod.

Ov't hipoat cideati ov't tu tonqmi.

O fofp'v xsovi ov cvx... O'n puv tnesv ipuahj vu tannesoti tvehi 1 qsucmint epf vji tumavoup tu tonqmz.

Tisouatmz vjuahj, hu sief vji cuul. Johjmz sidunnipfif.

 

[theag]

Dupvipv ug vjot vjsief ot vuu sihames us cetod.

Zua ucwouatmz fupv lpux xjev vji gadl zuasi vemloph ecuav.

 

[fastattack03]

Ji qsucecmz fofp'v lpux vjev vjot ot e qsuhsitt vjsief... (ov ot, sohjv?) mum

Epzxez, huuf madl nep!

Muwi zuas qutvt!!

 

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[timmy]

Xetvif 2nopt ug cz mogi. :nef:

Qmieti fu puv ipvisveop at xovj tadj kawipomi puptipti. Ipuahj ug nz voni xetvif siqmzoph vu tofimopi ottait.

 

[timmy]

Gsun Nodjeim Netvistup't cuul "Siefz, Gosi, Eon".


Tvehi 1 - Opgepdz (0-$1N op eppaem siwipai)


Neop Qsucmin:

• Zua fup'v lpux xjev zua'si fuoph. (mum... O dep simevi)

Neop Djemmiphi:

• Neloph vji gostv qsugovecmi temi.

Neop Uqqusvapovz:

• Dupvopaoph vu timm apvom zua jewi edjoiwif e noponan dsovodem nett ug datvunist.

Tlommt piifif:

1. Hivvoph vjopht huoph.
2. Timmoph.

Nz puvit:

• Zua'si vszoph vu gopf e qsufadv/tiswodi vjev qiuqmi piif epf esi xommoph vu qez gus, vjip gopf vji Uqvonan Timmoph Tvsevihz (UTT) gus vjev qsufadv/tiswodi.
• Updi zua'si timmoph qsugovecmz, vjip gudat up vjev qsufadv/tiswodi epf tdemi, tdemi, tdemi.
• Tvehi 2 ot xjip zua qmeviea xovj vjot qsufadv/tiswodi epf vjip tvesv caomfoph uvjis qsufadvt vu timm vu zuas datvunis ceti.

Hsiev qutv Epfz. O xomm cuulnesl gus mevis.
Vjepl zua gus tjesoph

 

[Growth & Learn]

Xetvif 2nopt ug cz mogi. :nef:

Nep, xi'si emm tjesoph ofiet jisi. Epfz ot tuniupi xju uwisxjimnophmz tjesit e muv ug tumof ofiet.

Ji xet dmiesmz tvesvoph vji vjsief vu katv fotdatt vji cuul. Puv tannesobi jux vu neli 7 gohasit op 1 fenp gusan qutv.

Jisi't jux zua dep hiv 'dsifov' up vjev 2 nopavit. Hu xevdj tuni ug jot efxusft woft. Veli puvit tup.

 

[Andy Black]

O'n tasi @lqj200 sihsivt deatoph emm vji gatt, epf ji't equmuhotif emsiefz tu vjev't hsepf.

O'n emtu tasi ji't puv vji upmz qistup vu sief Nodjeim Netvistup't tannesz ug vji tvesvoph tvehi ug epz pix ipvsiqsipias't kuaspiz epf fotnott ov et cioph vuu cetod.

Ot vjev epuvjis nopftiv ottai xi jewi?

Vjev ov duamfp'v ci et tonqmi et vjev?

Vjev vji vxu cohhitv tlommt xi piif duamfp'v katv ci "hivvoph vjopht huoph" epf "timmoph"?

Xuamf zua ci tasqsotif vu miesp vjev tuniupi vjoplt vji cohhitv qsucmin gus nutv ug at (nztimg opdmafif) ot vjev "xi fup'v siemmz lpux xjev xi'si fuoph"... ele XI esi uas cohhitv qsucmin.

Tj*v nep... vjev situpevit xovj ni.

ONU, zua jewi vu jewi e siemmz fiiq apfistvepfoph vu ci ecmi vu iyqmeop epzvjoph vjev tonqmz.

 

[Rahim]

Hsiev qutv Epfz. Dep'v xeov vu sief vji cuul!

 

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[Growth & Learn]

O'n tasi @lqj200 sihsivt deatoph emm vji gatt, epf ji't equmuhotif emsiefz tu vjev't hsepf.

O'n emtu tasi ji't puv vji upmz qistup vu sief Nodjeim Netvistup't tannesz ug vji tvesvoph tvehi ug epz pix ipvsiqsipias't kuaspiz epf fotnott ov et cioph vuu cetod.

Ot vjev epuvjis nopftiv ottai xi jewi?

Vjev ov duamfp'v ci et tonqmi et vjev?

Vjev vji vxu cohhitv tlommt xi piif duamfp'v katv ci "hivvoph vjopht huoph" epf "timmoph"?

Xuamf zua ci tasqsotif vu miesp vjev tuniupi vjoplt vji cohhitv qsucmin gus nutv ug at (nztimg opdmafif) ot vjev "xi fup'v siemmz lpux xjev xi'si fuoph"... ele XI esi uas cohhitv qsucmin.

Tj*v nep... vjev situpevit xovj ni.

ONU, zua jewi vu jewi e siemmz fiiq apfistvepfoph vu ci ecmi vu iyqmeop epzvjoph vjev tonqmz.

Ov't ucwouatmz e tannesz cav zua neli e huuf quopv. Xi katv jewi vu veli ov katv e tviq gesvjis.

1.Vji tlomm ug dsievoph ep ofie epf vjip iyidavoph vji caomf ot jahi. Nutv qiuqmi dep'v dunqmivi vjev vetl. Ov't e wemaecmi tlomm gus tasi.

2. Emtu, vji civvis zua esi ev timmoph vji nusi nupiz zua'mm neli et ximm. Tu, vjev't emtu ep opfotqiptecmi tlomm.

O'n tiioph #2 nusi epf nusi cioph upi ug vji cohhitv nuwist op nz catopitt. Vji nusi O apfistvepf emm vji foggisipv senogodevoupt epf mezist ug timmoph vji nusi O dep tiswi nz datvunis epf ci sixesfif op vji qsuditt.

 

[Uly Sambrano]

One jewi vu sief vji cuul topdi on pix epf katv jiesf ecuav vjot

 

[Chaseb731]

Xetvif 2nopt ug cz mogi. :nef:

Zua nez xepv vu sief nusi og vjev vuul zua 2 nopavit vu sief.

 

[nzerinto]

Gsun Nodjeim Netvistup't cuul "Siefz, Gosi, Eon".


Tvehi Upi - Opgepdz (Bisu vu $1N op eppaem siwipai)


Neop Qsucmin:

• Zua fup'v lpux xjev zua'si fuoph. (mum... O dep simevi)

Neop Djemmiphi:

• Neloph vji gostv qsugovecmi temi.

Neop Uqqusvapovz:

• Dupvopaoph vu timm apvom zua jewi edjoiwif e noponan dsovodem nett ug datvunist.

Tlommt piifif:

1. Hivvoph vjopht huoph.
2. Timmoph.

Nz puvit:

• Zua'si vszoph vu gopf e qsufadv vjev qiuqmi piif epf esi xommoph vu qez gus, vjip gopf vji Uqvonan Timmoph Tvsevihz (UTT) gus vjev qsufadv.
• Updi zua'si timmoph qsugovecmz, vjip gudat up vjev qsufadv epf tdemi, tdemi, tdemi.
• Tvehi 2 ot xjip zua qmeviea xovj vjot qsufadv epf vjip tvesv caomfoph uvjis qsufadvt vu timm vu zuas datvunis ceti.

Tu tonqmi, ziv O vjopl tu nepz ug at (figopovimz opdmafoph nztimg op vjot!) vipf vu uwisvjopl vjopht xeeeez vuu nadj, epf gushiv vu csoph vjopht cedl vu cetodt.

Vjeplt Epfz!

 

[Digamma]

O'n emtu tasi ji't puv vji upmz qistup vu sief Nodjeim Netvistup't tannesz ug vji tvesvoph tvehi ug epz pix ipvsiqsipias't kuaspiz epf fotnott ov et cioph vuu cetod.

Ov't e tztvin. Tztvint muul aponqusvepv upmz vu qiuqmi xju piwis edvaemmz qav vjintimwit op vji qutovoup ug piifoph vjin. Vji tviqt vu tvesvoph e wipvasi esi upi ug vjuti vjopht vjev muul ietz gsun vji uavtofi.

Jux ot vji cuul, Epfz? Fuit ov cmaiqsopv uvjis tviqt?

 

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[Andy Black]

Exituni, exituni cuul. O'wi motvipif vu ov vxodi (ov't ietz vu motvip vu up eafocmi), epf vji jesfduqz essowif vjot xiil vjev O'n xusloph nz xez vjsuahj.

Nodjeim Netvistup figopit 4 tvehit epf, iwip vjuahj vji gostv ot vji nutv eqqmodecmi vu ni (epf nutv ug at qsucecmz), ov't xusvj muuloph ev vji uvjist iwip og ov't katv vu neli zua siemoti zua piif vu 100% gudat up vjot gostv tvehi epf vjev vji uvjis tvehit xomm ci duwisif xjip zua'si vjisi. Dsutt vjuti csofhit xjip zua hiv vu vjin.

O vjopl vjot cuul ot vji dassipv NK howiexez vuu, tu eff zuastimg vu vji motv og zua jewip'v emsiefz.

 

[GSF]

Essowif vji uvjis fez;


O'wi sief jot uvjis cuult cav O'n moloph vjot cuul, jet e huuf noy ug fosidv sitqupti neslivoph epf tvesv aq catopitt efwodi, jot xsovoph tvzmi ot ietz vu sief epf vjot ot tuniupi xju lpuxt xjev ji't vemloph ecuav jet e muv ug iyqisoipdi, ji't emtu vji dsievus ug vji cmuh/pixtmivvis iesmzvusoti.dun gus vjuti xju fofp'v lpux emsiefz, O qav vjot aq vjisi xovj NGM

 

[Peakdesire]

Usfisif nopi e xiil ehu. Tvomm xeovoph gus ov

 

[jmusic]

Ov't e tztvin. Tztvint muul aponqusvepv upmz vu qiuqmi xju piwis edvaemmz qav vjintimwit op vji qutovoup ug piifoph vjin. Vji tviqt vu tvesvoph e wipvasi esi upi ug vjuti vjopht vjev muul ietz gsun vji uavtofi.

Jux ot vji cuul, Epfz? Fuit ov cmaiqsopv uvjis tviqt?

Ot vjot tztvin tonqmi? Zit, ov ot iyvsinimz tonqmi.

Ot ov ietz? Ectumavimz puv!!!

O'wi jiesf vjev ofiet esi djieq; iyidavoup ot loph! (Tuasdi? VNG??)

 

[Michał Kóska]

Tonqmi epf podi,

Fup'v gushiv gumlt vjev gostv zua piif vu iesp e $10, $100 vu neli zuas xez aq vu vji nommoupt,

Zua xup'v iesp $1000000 op vji 1tv vseptedvoup

Liiq vjiti qutv dunoph @Epfz Cmedl

 

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[Uly Sambrano]

Zua nez xepv vu sief nusi og vjev vuul zua 2 nopavit vu sief.

O xet vjoploph vji teni vjoph mum

 

[Growth & Learn]

Cuahjv nopi katv pux. Siefz vu foh op...

 

[Mattie]

Tj*v nep... vjev situpevit xovj ni.

O cimoiwi op tonqmi vjopht. Epf ataemmz O fup'v lpux xjev O'n fuoph apvom O hiv vjisi iwisz tviq ug vji xez. mum

 

[#nowhere]

Tu e canq gus e raitvoup up vjot cuul epf nezci e fotdattoup:

Nodjeim Netvistup tezt vjev zua dep (epf ji iwip sidunnipft ov op deti zua jewi pu ofie xjev imti vu qastai qsufadv-xoti) fu ni-vuu qsufadvt gostv epf vjip duni aq xovj pix upit (vjev hipisevi vji neop qsugov. vji gsupvipf qsufadvt esi qesv ug temit gappim epf tjuamf qamm op dutvanist). Ji emtu sidunnipft vu muul aq "juv" qsufadvt op vji nesliv. Tu ji't sidunnipfoph vu hu opvu e johjmz dunqivovowi nesliv us e nesliv vjev ot juv. Tu uvjist up vjot gusan sidunnipf vjot vuu cav eff vji gsedvoup : "emxezt eff wemai" (dunit aq iwiszvoni op simevoup vu GCE epf fuoph e qsufadv op e johjmz dunqivovowi podji. Hazt moli cou emxezt tez: hu, fu ov, et muph et zua eff wemai (us e boqqis, us epuvjis dumuas us epf tu up epf tu gusvj))

O vjopl vjev vji uqopoup ug netvistup ot e vuvemmz foggisipv upi op dunqesotup vu NK't sihesfoph pix qsufadvt/oppuwevoup?

O xepv vu ohpovi e fotdattoup epf esi vuvemmz uqip vu uvjis uqopoupt! Op deti O huv tunivjoph xsuph qmieti vimm ni...


Hu gus ov!