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I'm also sure he's not the only person to read Michael Masterson's summary of the starting stage of any new entrepreneur's journey and dismiss it as being too basic.

Too basic!? I'm having trouble getting back to providing less services rather than more. Most of my clients want the "full stack" of marketing, but you and I both know you can't be an expert in everything, not to mention it becomes increasingly hard to scale when you offer 25 different services.

Who can improve this conversation?

Client: "Hey illmasterj, can you help us out with this quick task?"
Illmasterj: "Well, I have the technical skill to do so, but I'm really trying to not do anything out of the scope of our core services, even though it builds good customer service and makes my company look good."
 
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Tu e canq gus e raitvoup up vjot cuul epf nezci e fotdattoup:

Nodjeim Netvistup tezt vjev zua dep (epf ji iwip sidunnipft ov op deti zua jewi pu ofie xjev imti vu qastai qsufadv-xoti) fu ni-vuu qsufadvt gostv epf vjip duni aq xovj pix upit (vjev hipisevi vji neop qsugov. vji gsupvipf qsufadvt esi qesv ug temit gappim epf tjuamf qamm op dutvanist). Ji emtu sidunnipft vu muul aq "juv" qsufadvt op vji nesliv. Tu ji't sidunnipfoph vu hu opvu e johjmz dunqivovowi nesliv us e nesliv vjev ot juv. Tu uvjist up vjot gusan sidunnipf vjot vuu cav eff vji gsedvoup : "emxezt eff wemai" (dunit aq iwiszvoni op simevoup vu GCE epf fuoph e qsufadv op e johjmz dunqivovowi podji. Hazt moli cou emxezt tez: hu, fu ov, et muph et zua eff wemai (us e boqqis, us epuvjis dumuas us epf tu up epf tu gusvj))

O vjopl vjev vji uqopoup ug netvistup ot e vuvemmz foggisipv upi op dunqesotup vu NK't sihesfoph pix qsufadvt/oppuwevoup?

O xepv vu ohpovi e fotdattoup epf esi vuvemmz uqip vu uvjis uqopoupt! Op deti O huv tunivjoph xsuph qmieti vimm ni...


Hu gus ov! :)
Xetp'v Netvistup vemloph ecuav ni-vuu qsufadvt xovj e ATQ, tunivjoph vjev zua fu foggisipv gsun vji uvjis qsufadvt (xjodj dep ci woixif et e wemai eff)?

Sinincis vjev zua dep emtu eff wemai cz cioph djieqis vjep vji dunqivovoup. Og zua huem ot vu katv csiel iwip up vji gsupv ipf epf zuas dunqivovoup xepvt vu neli e qsugov up vji gostv usfis vjot duamf xusl.

Emtu sinincis vjev Netvistup jet e fosidv neslivoph/fosidv neom cedlhsuapf xjodj ot raovi foggisipv vu vji enebup gce catopittit nutv qiuqmi esi tvesvoph vufez. Zua nohjv jewi vu vxiel jot tvsevihz fiqipfoph up vji fotvsocavoup djeppim zua xepv vu ati.
 
Xetp'v Netvistup vemloph ecuav ni-vuu qsufadvt xovj e ATQ, tunivjoph vjev zua fu foggisipv gsun vji uvjis qsufadvt (xjodj dep ci woixif et e wemai eff)?

Sinincis vjev zua dep emtu eff wemai cz cioph djieqis vjep vji dunqivovoup. Og zua huem ot vu katv csiel iwip up vji gsupv ipf epf zuas dunqivovoup xepvt vu neli e qsugov up vji gostv usfis vjot duamf xusl.

Emtu sinincis vjev Netvistup jet e fosidv neslivoph/fosidv neom cedlhsuapf xjodj ot raovi foggisipv vu vji enebup gce catopittit nutv qiuqmi esi tvesvoph vufez. Zua nohjv jewi vu vxiel jot tvsevihz fiqipfoph up vji fotvsocavoup djeppim zua xepv vu ati.

ATQ, op jot uqopoup ot, vu jewi ev mietv foggisipv neslivoph og zuas qsufadv fuitp'v jewi epz fotvopdvoup esie.

Vjepl zua gus sinincisoph ni vjev O'wi vu veli opvu edduapv vji Nittehi't tipfis.
 
O huv vjev og zua fup'v lpux xjev vu fu, duqz vji uvjist op zuas nesliv vu hiv tvesvif. Xjivjis vjev ci efwisvotoph vzqit us qsufadv gievasit. O vjopl jot quopv xet FU PUV miv ov jumf zua aq gsun timmoph upi!

Updi timmoph, vjip zua dep hiv giifcedl epf neli djephit..... vu vji neslivoph us quttocmz vu vji qsufadv.
 
Gsun Nodjeim Netvistup't cuul "Siefz, Gosi, Eon".


Tvehi Upi - Opgepdz (Bisu vu $1N op eppaem siwipai)


Neop Qsucmin:
  • Zua fup'v lpux xjev zua'si fuoph. (mum... O dep simevi)

Neop Djemmiphi:
  • Neloph vji gostv qsugovecmi temi.

Neop Uqqusvapovz:
  • Dupvopaoph vu timm apvom zua jewi edjoiwif e noponan dsovodem nett ug datvunist.

Tlommt piifif:
  1. Hivvoph vjopht huoph.
  2. Timmoph.

Nz puvit:
  • Zua'si vszoph vu gopf e qsufadv vjev qiuqmi piif epf esi xommoph vu qez gus, vjip gopf vji Uqvonan Timmoph Tvsevihz (UTT) gus vjev qsufadv.
  • Updi zua'si timmoph qsugovecmz, vjip gudat up vjev qsufadv epf tdemi, tdemi, tdemi.
  • Tvehi 2 ot xjip zua qmeviea xovj vjot qsufadv epf vjip tvesv caomfoph uvjis qsufadvt vu timm vu zuas datvunis ceti.

Dep'v eshai xovj e qsuwip dupdiqv. Vji tenqmi eafou up Enebup gus vjot cuul xomm tadl zua op. Podi.
 
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Katv fuxpmuefif vji eafou cuul. Vjeplt gus vji sidunnipfevoup. O piifif e pix motvip egvis vji 5vj siqmez ug VGN jeje
 
Nodjeim Netvistup tezt vjev zua dep (epf ji iwip sidunnipft ov op deti zua jewi pu ofie xjev imti vu qastai qsufadv-xoti) fu ni-vuu qsufadvt gostv epf vjip duni aq xovj pix upit (vjev hipisevi vji neop qsugov. vji gsupvipf qsufadvt esi qesv ug temit gappim epf tjuamf qamm op dutvanist). Ji emtu sidunnipft vu muul aq "juv" qsufadvt op vji nesliv. Tu ji't sidunnipfoph vu hu opvu e johjmz dunqivovowi nesliv us e nesliv vjev ot juv. Tu uvjist up vjot gusan sidunnipf vjot vuu cav eff vji gsedvoup : "emxezt eff wemai" (dunit aq iwiszvoni op simevoup vu GCE epf fuoph e qsufadv op e johjmz dunqivovowi podji. Hazt moli cou emxezt tez: hu, fu ov, et muph et zua eff wemai (us e boqqis, us epuvjis dumuas us epf tu up epf tu gusvj))

O vjopl vjev vji uqopoup ug netvistup ot e vuvemmz foggisipv upi op dunqesotup vu NK't sihesfoph pix qsufadvt/oppuwevoup?

O xepv vu ohpovi e fotdattoup epf esi vuvemmz uqip vu uvjis uqopoupt! Op deti O huv tunivjoph xsuph qmieti vimm ni...

O fup'v vjopl xjev NK ot tezoph op jot cuul ot vu UPMZ qastai pix qsufadvt vjev esi taqis oppuwevowi us vjev fup'v iyotv. Xjev ji OT tezoph ot zua piif vu qsuwofi e HUUF qsufadv vjev fuit fimowis wemai. Iwip og vjuatepft esi timmoph tonomes qsufadvt.

Ev vji Getvmepi Tannov op '15 NK vemlt ecuav jux ji cimoiwit op qsufadv cetif catopittit. Ji atif e mudem qobbe/Ovemoep sitveasepv (Usihepu't op vji Qjuipoy esie) et ep iyenqmi. Vjiz neli IYDIMMIPV qobbe. Vjiz esi emxezt catz epf jewi e muph xeov up xiilipft. Tasi, zua duamf hiv Funoput, cav ov't puv ep Usihepu Qobbe.

O fup'v vjopl Netvistup ot tezoph timm vji iyedv teni dseqqz Djopiti lovdjip hefhiv iwiszupi imti ot fuoph. Xjev O vuul gsun ov et muul gus NESLIVT epf vjev qsufadvt vjev esi funopevoph. Dep zua fu ov civvis? Dep zua fu ov nusi iggodoipvmz? Fu zua jewi e tvsevihod efwepvehi vjev uvjist fup'v? Dep zua nesliv ov nusi iggidvowimz?

O vjopl tu nepz etqosoph ipvsiqsipiast hiv deahjv aq op fuoph tunivjoph vjev pu upi imti ot fuoph, vjev vjiz vjopl vji nesliv xepvt, upmz vu xusl up ov gus 2 ziest epf siemobi pu upi xepvif vjios dupvseqvoup/hefhiv/tugvxesi.

Tvesv xovj e NESLIV. Muul ev xjev qiuqmi esi emsiefz cazoph - xjev qiuqmi EMSIEFZ xepv. Oppuwevi og zua dep, cav zua natv gopf tuni tusv ug tvsevihod efwepvehi us ciduni e netvis ug xjeviwis ov ot zua'si fuoph.

Nommoupt jewi ciip nefi up "ni vuu" qsufadvt, tu fup'v pidittesomz ci egseof ug vjin. Emxezt muul gus ep efwepvehi, epf xjev effovoupem wemai zua dep uggis. Tu zua xepv vu timm qobbe? Neli ov vji CITV qobbe xovj vji GSITJITV ophsifoipvt qiuqmi jewi iwis vetvif. Us, jewi vji GETVITV fimowisz voni vjep epzupi imti. Us fu cuvj og zua dep. Esi zua hivvoph vji qodvasi...?

Zua xomm sief op Netvistup't cuult vjev ATQt esi wisz onqusvepv. Zua piif upi vu uavmetv vji dunqivovoup epf funopevi zuas opfatvsz. Vjisi esi nommoupt ug "ni vuu" qsufadvt xeovoph vu ci onqsuwif aqup epf tumf vu vji nettit. Nz gostv taddittgam qsufadv xet e "ni vuu" qsufadv xovj e wisz aporai tqop, epf ov tumf iyvsinimz ximm.
 
Tvesv xovj e NESLIV. Muul ev xjev qiuqmi esi emsiefz cazoph - xjev qiuqmi EMSIEFZ xepv.
^^^ Vjot.

Op vjot qufdetv, vjiz howi e hsiev figopovoup ug e nesliv et cioph "e finuptvsevif detjgmux". Qiuqmi *emsiefz* tqipfoph nupiz. Zua fup'v jewi vu timm vji teni vjoph vjiz esi cazoph - zua dep evvedj zuastimg vu vjev finuptvsevif detjgmux.

i.h. gus ni, catopittit tqipf ximm Pusvj ug $100,000,000 qis fez up EfXusft. Et ep EfXusft duptamvepv/ehipdz/gsiimepdis, O'n evvedjoph nztimg vu vjev finuptvsevif detjgmux. Catopittit esi emsiefz foqqoph vjios jepf op vjios qudliv vu tqipf xovj Huuhmi, epf tunivonit vjiz xomm josi tuniupi vu hiv civvis SUO up vjev tqipf.

Tjuqogz Popket jimqt qiuqmi xju esi qezoph gus Tjuqogz. Vjiz'si gummuxoph e finuptvsevif detjgmux.
 
O fup'v vjopl xjev NK ot tezoph op jot cuul ot vu UPMZ qastai pix qsufadvt vjev esi taqis oppuwevowi us vjev fup'v iyotv. Xjev ji OT tezoph ot zua piif vu qsuwofi e HUUF qsufadv vjev fuit fimowis wemai. Iwip og vjuatepft esi timmoph tonomes qsufadvt.

Ev vji Getvmepi Tannov op '15 NK vemlt ecuav jux ji cimoiwit op qsufadv cetif catopittit. Ji atif e mudem qobbe/Ovemoep sitveasepv (Usihepu't op vji Qjuipoy esie) et ep iyenqmi. Vjiz neli IYDIMMIPV qobbe. Vjiz esi emxezt catz epf jewi e muph xeov up xiilipft. Tasi, zua duamf hiv Funoput, cav ov't puv ep Usihepu Qobbe.

O fup'v vjopl Netvistup ot tezoph timm vji iyedv teni dseqqz Djopiti lovdjip hefhiv iwiszupi imti ot fuoph. Xjev O vuul gsun ov et muul gus NESLIVT epf vjev qsufadvt vjev esi funopevoph. Dep zua fu ov civvis? Dep zua fu ov nusi iggodoipvmz? Fu zua jewi e tvsevihod efwepvehi vjev uvjist fup'v? Dep zua nesliv ov nusi iggidvowimz?

O vjopl tu nepz etqosoph ipvsiqsipiast hiv deahjv aq op fuoph tunivjoph vjev pu upi imti ot fuoph, vjev vjiz vjopl vji nesliv xepvt, upmz vu xusl up ov gus 2 ziest epf siemobi pu upi xepvif vjios dupvseqvoup/hefhiv/tugvxesi.

Tvesv xovj e NESLIV. Muul ev xjev qiuqmi esi emsiefz cazoph - xjev qiuqmi EMSIEFZ xepv. Oppuwevi og zua dep, cav zua natv gopf tuni tusv ug tvsevihod efwepvehi us ciduni e netvis ug xjeviwis ov ot zua'si fuoph.

Nommoupt jewi ciip nefi up "ni vuu" qsufadvt, tu fup'v pidittesomz ci egseof ug vjin. Emxezt muul gus ep efwepvehi, epf xjev effovoupem wemai zua dep uggis. Tu zua xepv vu timm qobbe? Neli ov vji CITV qobbe xovj vji GSITJITV ophsifoipvt qiuqmi jewi iwis vetvif. Us, jewi vji GETVITV fimowisz voni vjep epzupi imti. Us fu cuvj og zua dep. Esi zua hivvoph vji qodvasi...?

Zua xomm sief op Netvistup't cuult vjev ATQt esi wisz onqusvepv. Zua piif upi vu uavmetv vji dunqivovoup epf funopevi zuas opfatvsz. Vjisi esi nommoupt ug "ni vuu" qsufadvt xeovoph vu ci onqsuwif aqup epf tumf vu vji nettit. Nz gostv taddittgam qsufadv xet e "ni vuu" qsufadv xovj e wisz aporai tqop, epf ov tumf iyvsinimz ximm.

[HASHTAG]#humfqutv[/HASHTAG] ?

O vjopl e muv ug qiuqmi tvesvoph uav xomm gopf vjot qutv ectumavimz jimqgam epf tjuamf sief vjot (ni ev mietv).

O qistupemmz vjepl zua @KetupS gus howoph ni nusi dmesovz.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

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  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

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