From my perspective, If I am the creator of Groupon, I would NOT sell to Google.
Here are my reasons.
1. Groupon is not the first one doing social buying and group buying, but they sees the opportunities and captured them.
2. Groupon constantly improve their system and take action to keep distance from their competitors.
3. Create your own economy and demand regardless the outside noise.
So what can we do about it?
In stead of envy their success and the number, we have the chance to do something better than Groupon and their competitors did. There is always space for small fish to grow big.
I would rather be the one that everyone is talking about 2 years later than talk about then for the next two years.
Find the better solution and execute it.
Here are my reasons.
- Groupon knows their system has a huge problem. There is no loyalty in their original one deal a day a city model. Most people don't come back to the same place twice. They also knows business advertise on their site don't really make much profit, since Groupon took 50% commission.
Groupon is opening their door.
So now, Groupon is adding new features to other small businesses that can't afford 50% off and charge less commission. This is bigger than $6B. It could be $60B.
- Local business now have a new way to advertise without using Google AdWords. This is a big threat to Google's revenue.
- Once they go IPO, they could potential get more funding from everyone not just Google.
- There is lots space for Groupon to improve their revenue model.
- As an entrepreneur, it's not about money at this stage. It's about how far it can go.
1. Groupon is not the first one doing social buying and group buying, but they sees the opportunities and captured them.
2. Groupon constantly improve their system and take action to keep distance from their competitors.
3. Create your own economy and demand regardless the outside noise.
So what can we do about it?
In stead of envy their success and the number, we have the chance to do something better than Groupon and their competitors did. There is always space for small fish to grow big.
I would rather be the one that everyone is talking about 2 years later than talk about then for the next two years.
Find the better solution and execute it.
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