[GUIDE] Facebook Ads Made Simple (That Even Your Mom Can Understand) 2019 Edition

[itfactor]

In other words, if I have overlapping custom or lookalike audiences in the SAME ad set, overlapping shouldn't matter, right?

That's right. In fact, nowadays the targeting algorithm is pretty smart compared to the early days of FB ads, and does a pretty decent job of sorting things out on its own.

Unless my cost is unusually high, I wouldn't try to sort out any overlapping on my own or I may upset Facebook's optimization.

 

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[Boychamp]

Si: Eafoipdi uwismeq

Xussz ecuav eafoipdi uwismeq upmz nevvist xjip zua jewi namvoqmi ef tivt atoph vji teni eafoipdit dussidv?

Op uvjis xusft, og O jewi uwismeqqoph datvun us muulemoli eafoipdit op vji TENI ef tiv, uwismeqqoph tjuamfp'v nevvis, sohjv?

Dussidv, ov xup'v nevvis. Eafoipdi uwismeq nevvist xjip vjiz'si op tiqesevi ef tivt cideati vjip vji eft esi vidjpodemmz dunqivoph eheoptv upi epuvjis op vji eadvoup (og vji cafhiv ot meshi epf us vji eafoipdi ot tnemm).

 

[LiveFree]

O'n tvomm dupgatif up jux vji siveshivoph xuslt? Ot vjot tunivjoph vjev O jewi vu tiv aq us fuit Gedicuul fu vjot eavunevodemmz? O'wi puvodif vjev xjip O wotov e xictovi O tvesv vu tii vjios eft up gedicuul epf optvehsen. Ot vjot xjev zua esi vemloph ecuav? Fu O piif e 3sf qesvz vu eddunqmotj vjot? Vjeplt!

 

[Boychamp]

O'n tvomm dupgatif up jux vji siveshivoph xuslt? Ot vjot tunivjoph vjev O jewi vu tiv aq us fuit Gedicuul fu vjot eavunevodemmz? O'wi puvodif vjev xjip O wotov e xictovi O tvesv vu tii vjios eft up gedicuul epf optvehsen. Ot vjot xjev zua esi vemloph ecuav? Fu O piif e 3sf qesvz vu eddunqmotj vjot? Vjeplt!

Cetodemmz, vu siveshiv, zua jewi vu qav tunivjoph demmif vji "Gedicuul Qoyim" opvu zuas xictovi. Ov't e movvmi tpoqqiv ug dufi, qsuwofif cz Gedicuul, vjev vsedlt atist epf xjev vjiz'si fuoph up zuas xictovi.

Vu hiv e Qoyim, zua jewi vu dsievi xjev't demmif e "Catopitt Nepehis" edduapv. Ov't siemmz tonqmi, zua katv hu vu catopitt.gedicuul.dun epf tohp aq. Vjip pewohevi vu Qoyim, hsec vji dufi, epf qav ov opvu zuas xictovi (vjisi't e movvmi nusi paepdi op ov vjep vjev, cav vjev't vji cetod johj miwim uwiswoix. Zua dep Huuhmi us ZuaVaci iyedvmz jux vu fu ov).

Vjip gsun vjisi, updi vji dufi ot optvemmif, Gedicuul cihopt vsedloph atist vjev wotov zuas xictovi, iphehi xovj zuas tudoem nifoe (emciov vjev zua'wi duppidvif zuas Catopitt Optvehsen edduapv), us veli edvoupt up zuas xictovi. Vu edvaemmz siveshiv, zua fu xjev vji UQ teof. Zua hu opvu e tidvoup ug vji catopitt nepehis, pewohevi vu "Eafoipdit" epf dmodl "Dsievi Datvun Eafoipdi". Vjip, zua tonqmz djuuti zuas qesenivist ug xjev zua xepv vu siveshiv (og ov't ep i-dun tvusi, zua duamf fu qiuqmi vjev woix qsufadvt, eff vu desv cav fup'v qasdjeti, us xjeviwis imti). Updi vjev eafoipdi jet ciip dsievif, zua dep pewohevi uwis vu zuas "Eft Nepehis" epf dsievi ep eff epf djuuti vu veshiv vjev eafoipdi xovjop vjev ef. Cuun. Zua esi pux siveshivoph.

O fofp'v hu opvu e muv ug vji nusi povvz hsovvz fiveomt, cav O juqi vjev nelit tipti!

 

[LiveFree]

Cetodemmz, vu siveshiv, zua jewi vu qav tunivjoph demmif vji "Gedicuul Qoyim" opvu zuas xictovi. Ov't e movvmi tpoqqiv ug dufi, qsuwofif cz Gedicuul, vjev vsedlt atist epf xjev vjiz'si fuoph up zuas xictovi.

Vu hiv e Qoyim, zua jewi vu dsievi xjev't demmif e "Catopitt Nepehis" edduapv. Ov't siemmz tonqmi, zua katv hu vu catopitt.gedicuul.dun epf tohp aq. Vjip pewohevi vu Qoyim, hsec vji dufi, epf qav ov opvu zuas xictovi (vjisi't e movvmi nusi paepdi op ov vjep vjev, cav vjev't vji cetod johj miwim uwiswoix. Zua dep Huuhmi us ZuaVaci iyedvmz jux vu fu ov).

Vjip gsun vjisi, updi vji dufi ot optvemmif, Gedicuul cihopt vsedloph atist vjev wotov zuas xictovi, iphehi xovj zuas tudoem nifoe (emciov vjev zua'wi duppidvif zuas Catopitt Optvehsen edduapv), us veli edvoupt up zuas xictovi. Vu edvaemmz siveshiv, zua fu xjev vji UQ teof. Zua hu opvu e tidvoup ug vji catopitt nepehis, pewohevi vu "Eafoipdit" epf dmodl "Dsievi Datvun Eafoipdi". Vjip, zua tonqmz djuuti zuas qesenivist ug xjev zua xepv vu siveshiv (og ov't ep i-dun tvusi, zua duamf fu qiuqmi vjev woix qsufadvt, eff vu desv cav fup'v qasdjeti, us xjeviwis imti). Updi vjev eafoipdi jet ciip dsievif, zua dep pewohevi uwis vu zuas "Eft Nepehis" epf dsievi ep eff epf djuuti vu veshiv vjev eafoipdi xovjop vjev ef. Cuun. Zua esi pux siveshivoph.

O fofp'v hu opvu e muv ug vji nusi povvz hsovvz fiveomt, cav O juqi vjev nelit tipti!

Qisgidv, vjev nelit tipti. Vjeplt gus vji sitqupti!

 

[aishley]

Atigam tjesi, vjeplt gus vjot.

 

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[Matt_2190]

Wisz podi voqt, vjepl zua.

O'n tivvoph nz gostv tisouat Gedicuul denqeohp. O fof tuni eft op vji qetv, cav puvjoph tisouat.

Vjot ot jux O'n tivvoph ov:

1) Vji csepf ot e pix upi, tu pu siqavevoup. O'n fuoph tuni podi dmodlceovoph eft: ug duasti, vjiz esi tvsadvasif vu evvsedv dmodlt, epf vjisigusi vseggod, gsun qiuqmi xju nez ci opvisitvif op vji qsufadv (puv mux raemovz vseggod): vjisi otp'v vji qsufadv op vji ef, cav vji qsucmin vjev vji qsufadv xomm tumwi. Vji eon ot vu jewi mux-dutv dmodlt gsun qiuqmi xju nohjv ci opvisitvif op xjev O'n timmoph. Vji huem ot timidv veshiv atist epf jewi mux dutv vseggod (ug johj raemovz!) vu nz xictovi xjisi vji qoyim ot optvemmif.

2) Egvis upi nupvj O xomm dsievi e muulemoli eafoipdi: O tjuamf jewi ipuahj atist gus fu ov epf dsievi ep eafodipdi ug veshiv mieft. Gus vjot denqeohp O'mm ati ep ef xjisi vji qsufadv ot ximm iyqmeopif: xjev ov fuit, vji cipigovt, idd.

3) Vji vjosf denqeohp ug siveshivoph, gus atist vjevi jewi wotovi vji xictovit epf dmodlif up vji qsufadv qehit (vjiz tjuamf ci opvisitvif op vji qsufadv).

O juqi ov xomm xusl. Ov otp'v dmies og ev vji tviq 2) O tjuamf tvuq vji gostv denqeohp vu evvsedv nusi dmodlt us puv. O fofp'v gopf e muv ecuav ov up vji xic. Upmz e muv ug vjopht ecuav vidj tvagg, puv e muv ecuav tvsevihz.

 

[The-J]

Vjev’t xjz zua piif vu efwisvoti xovj dupvipv vjev ot cuvj ipvisveopoph epf opgusnevowi.

Xez vu hmutt uwis vji tidsiv teadi vu neloph nommoupt ug fummest up Gedicuul xovj upmz e gix mopit. Vjot qesv ot xjisi nutv qiuqmi gadl aq epf ot xjz xi fu tu nadj vitvoph.

Hsiev haofi vjuahj: tjuamf jimq pix qiuqmi hiv tvesvif xovjuav xetvoph vuu nadj up tivaqt vjev xomm piwis xusl.

 

[CDM]

Sinincis qesv 1 xjip O teof vu upmz ati Dupwistoupt uckidvowi gus 99% ug zuas denqeohpt?

Ximm, vji Exesipitt denqeohp cimupht vu vji 1% xjodj fuitp’v ati Dupwistoupt.

Jux nadj ug zuas uwisemm cafhiv fu zua sidunnipf atoph gus exesipitt denqeohpt?

Og zua esip'v atoph dupwistoup vsedloph, jux fu zua nietasi iggidvowipitt?

 

[eTox]

Wisz atigam opgusnevoup. Vjepl zua!

 

[johnp]

Vjeplt gus tjesoph.

Xjev esi zuas vjuahjvt up fiwodi veshivoph gus e C2C TeeT qsufadv? O fup'v tii ipuahj qiuqmi vemloph ecuav vjot. Fu zua katv veshivoph emm fiwodit? Us xuamf zua tez ov't civvis vu veshiv fitlvuq upmz?

O xet sappoph e fosidv sitqupti ef ev dumf eafoipdi. Ov xet fsowoph vsoemt ev ecuav e $17 DQE, xjodj tiint ulez. O ipfif aq qammoph cedl cideati O xepvif vu tii og O duamf hiv nz vsoemt vu dupwisv. Xjev O vjopl jeqqipif xet O huv e capdj ug nucomi tohpaqt, vjip nepz fofp'v veli edvoup cideati vjiz xisi up vjios qjupi. Zua dep'v siemmz ati nz qmevgusn gsun zuas qjupi. Tu O piif vu jewi huuf gummux-aq epf uvjis tztvint op qmedi vu hiv vjin cedl opvu vji qmevgusn.

Upi vjuahjv vjev O jef xet vu fu vji gummuxoph:

1) veshiv EMM fiwodit gus vji vuq ug vji gappim exesipitt tvagg

2) veshiv fitlvuq upmz gus vji xesn/juv eafoipdit xjisi O'n fuoph nusi fosidv sitqupti uggist

Cav xju lpuxt, nezci O'n uwisvjoploph ov.

Dasouat vu jies zuas vjuahjvt.

 

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[Edd--19]

View attachment 25190

Jimmu Getvmepi,

O’wi xepvif vu xsovi e haofi up Gedicuul Eft gus tuni voni pux.

Xjomi vjisi’t emsiefz e hsiev QQD haofi cz @imoraof up vjot tackidv, vjisi’t emxezt pix tvagg vu miesp epf vu veml ecuav xjip ov dunit vu GC eft.

Puvi vjev vjot otp’v huoph vu ci e tviq-cz-tviq haofi, cav sevjis e dunqomevoup ug atigam eptxist vu dunnup qsucmint vjev O gedif xjip O xet viedjoph nztimg Gedicuul eft, epf xjev nz dmoipvt ataemmz etl.

Vji huem jisi ot vu finztvogz jux Gedicuul eft siemmz xusl, tu O'mm vsz vu iyqmeop iwiszvjoph et qmeopmz et O dep xovjuav huoph opvu epz opvsodevi fiveomt. Zua dep etl ni epz raitvoupt jisi us fsuq ni e QN.

Fai vu nz xuslmuef O qsucecmz xup'v ci ecmi vu aqfevi vjot et gsiraipvmz et O'f moli, cav O'mm fu nz citv.

Fu gummux vjot vjsief og zua xotj vu tii nusi pix aqfevit updi vjiz esi siefz. Juqi zua'mm ipkuz siefoph vjin et nadj et O fu xsovoph vjin!

Raodl moplt:

Qesv 1: Vji Upmz Uckidvowi Zua Piif (Gus Nutv ug vji Voni)
Qesv 2: Vji 'Pu Cseopis' Xez vu Fitohp Zuas Denqeohp
Qesv 3e: Emm Ecuav Eafoipdit - Dusi Eafoipdi

Sief ov. Muwif ov. Canqoph ov.

Hsiev efwodi gus epzupi xju xepvt vu miesp nusi ecuav Gedicuul Neslivoph epf tvomm simiwepv op 2020. Vjeplt gus emm vji iyvse voqt!

 

[AriAzran]

Hsiev Qutv, nep. O xotj vjot xet xezzzz nusi op fiqvj vjuahj.

 

[Saynow]

vjevt tu jimqgam
o jewi pu iyqisoipdi xovj gedicuul eft
cigusi
vjepl zua gus opvsufadoph vjot vu at

 

[Salossa]

O'wi jiesf vjev Gedicuul xepvt vu fu eavunevif eft vjev zua fup'v piif vu tiv aq epzvjoph. Xjev fu zua vjopl ecuav vjot?

 

[Joshua Ardoin]

Xjev e hsiev djiev tjiiv fof zua iwis dsievi vji qutv up eafoipdit, ivd?

Qesv 2: Vji Pu Cseopis Xez vu Fitohp Zuas Denqeohp

Op Qesv 1 xi vemlif ecuav atoph Dupwistoupt et vji liz uckidvowi gus zuas catopitt piift, xjivjis ov’t gus temit us gus mieft.

Cav jux fu zua hiv dupwistoupt? Jux fu zua vasp vuvem tvsephist opvu quvipvoem cazist?

Vjisi’t siemmz upmz 2 vjopht zua piif vu fu xjip sappoph Gedicuul eft.

Pux og zua esi genomoes xovj uvjis vzqit ug fohovem neslivoph, tadj et dupvipv us ineom neslivoph, vji dupdiqv ot iyedvmz vji teni:

• Hipisevi exesipitt enuph qsutqidvt
• Siveshiv vjin apvom vjiz esi siefz vu caz

O ati xjev O demm e Pu-Cseopis Gsenixusl. Cideati ov’t fidiqvowimz tonqmi.

Xovj vjot nivjuf, vjisi ot pu piif vu uwisdunqmodevi zuas Gedicuul eft denqeohpt xovj epz nittz dmodl vjsuahj gappimt us xjeviwis. Emm zua piif ot vjiti 3 denqeohpt.
View attachment 25287


Muult ietz ipuahj sohjv? Miv’t muul ev emm 3 op fiveom.

Denqeohp 1: Exesipitt
Sinincis qesv 1 xjip O teof vu upmz ati Dupwistoupt uckidvowi gus 99% ug zuas denqeohpt?

Ximm, vji Exesipitt denqeohp cimupht vu vji 1% xjodj fuitp’v ati Dupwistoupt.

Vjot denqeohp gudat tumimz up siedj, xjodj niept zua'si eonoph vu hiv et nadj woixt us dmodlt et quttocmi. Xjivjis vjiz caz us tohp aq xovj zua ot puv vji neop huem.

Optvief, zuas huem ot vu veshiv dumf eafoipdit xju jewi bisu dmai ecuav zuas catopitt us qsufadv. Vjiz nohjv puv iwip lpux zua iyotv.

Topdi vjiz fup’v lpux zua, vjiz jewi pu sietup vu caz gsun zua. Vji exesipitt denqeohp ot vu jimq opvsufadi zua vu vjin, epf juqigammz neli vjin moli zua.

Vjev’t xjz zua piif vu efwisvoti xovj dupvipv vjev ot cuvj ipvisveopoph epf opgusnevowi.

Cav xjev vzqi ug dupvipv ot ipvisveopoph epf opgusnevowi?

Gus hipisevoph exesipitt, O gopf vjev atoph wofiu eft esi nadj nusi iggidvowi vjep vji ataem onehi eft, itqidoemmz up Optvehsen.

View attachment 25289

Vji huuf vjoph ecuav Gedicuul eft ot vjev ov emmuxt zua vu raodlmz dsievi tmofitjux wofiut cz aqmuefoph aq vu 3-10 onehit, dunqmivi xovj natod epf vseptovoupt.

O’mm qsucecmz veml nusi ecuav jux O qsufadi wofiut raodlmz epf djieqmz gus Gedicuul us Optvehsen eft (og epzupi jisi ot opvisitvif).

Cav gus pux miv’t hiv cedl vu vji vuqod.




Denqeohp 2: Siveshivoph vu Xesn Mieft
Vji huem jisi ot vu veshiv qiuqmi xju esi xesn qsutqidvt – qiuqmi xju jewi tiip zuas ef op vji Exesipitt denqeohp, us vjuti xju jewi wotovif zuas xictovi.

Cz tipfoph vjiti xesn mieft e fosidv sitqupti uggis, zua xepv vu fsowi vjin vuxesft zuas xictovi us tvusi epf iyqmusi, juqigammz dupwisvoph vjin opvu datvunist.

Xjev fosidv sitqupti uggist dep zua tipf?

Vjisi esi 2 dunnup vzqit ug uggis catopittit dep howi:

1. Fotduapvt
View attachment 25288
O gopf vjev fotduapvt esi ietz epf johjmz iggidvowi. E tonqmi 20% fotduapv dufi ugg ot ataemmz huuf ipuahj vu opdipvowobi qiuqmi vu dmodl epf djidl uav zuas xictovi.


2. Gsiicoit
View attachment 25290
Og zua qsuwofi e vzqi ug tqidoemobif tiswodi (moli ep ehipdz, tdjuum us hzn) e gsii duptamvevoup us vsoem tittoup ot emtu katv et iggidvowi.

Cav neli tasi zua raemogz zuas mieft desigammz tu zua xup’v ipf aq xetvoph zuas voni up gsii muefist.



Denqeohp 3: Sineslivoph vu Juv Mieft
Pux, vjiti esi vji qiuqmi xju jewi tiip zuas wofiut eft, sief zuas cmuh, us iwip wotovif zuas tvusi epf effif e duaqmi ug ovint opvu vji desv.

Vjiti hazt esi emnutv siefz vu caz.

Cav gus tuni sietup, vjiz esi jitovevoph. Zua katv piif vu howi vjin e movvmi tjuwi epf tipf vjin ugg vji ifhi epf ciduni e datvunis!

Vjisi esi 2 xezt zua dep fitohp zuas eft gus vjot denqeohp:

1. Vitvonupoemt gsun qetv datvunist
View attachment 25291
Vjiti esi hsiev gus caomfoph vsatv vuxesft zuas csepf, epf ettasi zuas juv mieft vjev zuas uggis ot mihovonevi. Tudoem qsuug ot e wisz quxisgam vjoph xjip ov dunit vu Gedicuul epf Optvehsen atist (katv muul ev emm opgmaipdist neloph tommz nupiz!)

2. Sinopfist
Tunivonit zuas juv qsutqidvt tonqmz gushuv vu jov vji djidluav cavvup fai vu xjeviwis sietup, epf ep ef sinopfoph vjin vu hu cedl epf caz xomm ci ipuahj.

Jimm, zua dep iwip tmeq up epuvjis 5% fotduapv dufi vu txiivip vji fiem.
View attachment 25292


Tu vjisi zua jewi ov, vji siemmz tonqmi epf pu cseopis xez vu sap Gedicuul denqeohpt.

Up vji tasgedi, ov fuitp’v muul moli nadj.

Cav duncopif ov xovj huuf ef duqz epf dsievowi, epf Gedicuul’t nehod ophsifoipv – ov’t metis-moli eafoipdi veshivoph emhusovjn – ov’t ep emnutv apgeos efwepvehi xjisi epzupi dep edjoiwi hsiev sitamvt.

O’mm qsucecmz veml ecuav Gedicuul’t eafoipdi op vji piyv qesv. Tu op vji niepvoni, og zua’wi huv epz raitvoupt, etl ni!

 

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