Has anyone in physical product sales actually got a profitable website?

[Paul David]

It's not a problem. Website prices can be higher thats fine and understandable, however you cross-sell from eBay and Amazon with a discount code that brings it back to a decent price, no eBay fees and no PPC fees. Customer is happy as they get a special code that makes the website prices cheaper. Keeps them happy!

You shouldn't average out PPC costs to every sale from every source. You could have profitable organic and referral sales which are being overshadowed by a PPC campaign that's costing you money.

You may not get loads of sales this way but you'll get some over time, recommendations to friends, second chargers for their laptop at work, etc. etc. I have a mac with two chargers, i'd be tempted to buy another to keep in my laptop bag. And how much would this cost? Not a lot... flier in the parcel and an automated email where possible.

How about discounts if you offer the customer to buy two chargers? that way the PPC cost is the same and the postage cost reduces which overall increases AOV and bottom line margin.

One of my primary niches I said that people wouldn't come back no matter how happy as once they buy one it'll last them 10-15 years, they might only want a max of two and there wasn't much I could cross sell. I was wrong. I don't know the answer to your niche, but there's always something and I've learnt that the harder it is to find the more lucrative it'll be.



I know of someone who did this in a different niche with great success. Selling the same products as others but were listing them specifically for something.

Instead of a GENERIC BATTERY it was a YAMAHA YZF-R1 2005-2008 REPLACEMENT BATTERY (example, it wasn't batteries) despite the fact 1 battery might fit 20 bikes he'd list 20 products rather than 1 product that fits various bikes.

People are stupid and need to be told what to do. (harsh but true, including me, if I'm buying something I want it to literally jump out the screen punch me in the face and say buy me this is what you need and it will work.)



Are you losing money / breaking even on these orders? If so is there really any point continuing the PPC just to get orders you're losing money on? or are you doing this to keep cash coming in so you can pay yourself/staff/others? What happens when the stock runs out?

The wireless keyboard niche sounds good too, you should investigate that further if it's already working. More chances of upsells and cross sells here. Is this via a website or eBay/Amazon?

Yes that's exactly how I advertise the products. I've got over 100,000 eBay listings although this is only spread across 400 products. People search for the model i the device they are using it on so it's important that's in the title on eBay and Amazon.

The keyboards I sell only via eBay and Amazon.

I've only retained the ppc as I recently took on the freelancer to see if there's anything I'm missing to see the account running at a profit.


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[Paul David]

Muult moli zua esi timmoph e dunnufovz. Ov't siemmz jesf vu foggisipvoevi op e dunnufovz tqedi et duptanist hipisemmz qmez vji "citv qsodi xopt" heni.

Zit apgusvapevimz ov muult vjev xez NK. Vjisi ot e dunqivovus xju fuit temit ug £8n e zies (vjiz fup'v timm up iCez us Enebup)cav O'wi huv pu ofie xju vjiz esi timmoph vu. Vjiz fu tuni qqd cav puv e hsiev fiem.
EmmCevvisoit.du.al | Cevvisoit epf Djeshist ev Mux Qsodit!

Vjiz esi edvaemmz cetif op Gsepdi epf tjoq gsun vjisi xovj e temit uggodi op Al.



Tipv gsun nz oQjupi atoph Veqeveml

 

[MJ DeMarco]

xju fuit temit ug £8n e zies

Vjev tuapft hsiev. Esi vjiz tqipfoph 9N e zies op efwisvotoph, efnopotvsevoup, epf DUHT?

 

[SparksCW]

Vjev tuapft hsiev. Esi vjiz tqipfoph 9N e zies op efwisvotoph, efnopotvsevoup, epf DUHT?

O'wi katv dsifov djidlif vjin epf dep tegimz tez vjev vjiz'si fuoph emsohjv.

Tu op vjev deti O xuamf siwisti iphopiis vjot.

Muul ev iwiszvjoph vjiz timm, fu zua jewi vji teni sephi? teni devihusoit? teni tumavoupt

Esi vji qsodit tonomes ipuahj?

Xjev esi vjiz fuoph upmopi? uggmopi?

Jux dep zua fu ov civvis? eff nusi wemai? jimq nusi?

Vjot ot jux xi'si caomfoph uas tovit ev qsitipv, xi'wi ofipvogoif uas liz dunqivovust (epf djidlif vjiz'si xusvj cipdjnesloph eheoptv), atif wesouat tugvxesi epf upmopi/uggmopi fohhoph vu xusl uav xjev vjiz'si fuoph vjip fu vji teni, cav civvis, eptxis nusi raitvoupt, qsuwofi nusi wemai.

Uas tovit fofp'v iwip siemmz tvesv timmoph apvom O siemotif xi piifif vu fu iwiszvjoph vji dunqivovoup fof, cav civvis iyidavif. Pux xi'si piesmz uwis-veloph vji muph visn dunqivovoup. Uggisoph siem hipaopi wemai vu vji datvunis! (Vjeplt NK, vjev't fuxp vu zuas cuul epf gusan)

 

[Paul David]

Vjev tuapft hsiev. Esi vjiz tqipfoph 9N e zies op efwisvotoph, efnopotvsevoup, epf DUHT?

Je pu O vjopl og O sinincis gsun vjios qacmotjif edduapvt vjiz nefi ecuav £500l qsugov metv zies.


Tipv gsun nz oQjupi atoph Veqeveml

 

[Paul David]

O'wi katv dsifov djidlif vjin epf dep tegimz tez vjev vjiz'si fuoph emsohjv.

Tu op vjev deti O xuamf siwisti iphopiis vjot.

Muul ev iwiszvjoph vjiz timm, fu zua jewi vji teni sephi? teni devihusoit? teni tumavoupt

Esi vji qsodit tonomes ipuahj?

Xjev esi vjiz fuoph upmopi? uggmopi?

Jux dep zua fu ov civvis? eff nusi wemai? jimq nusi?

Vjot ot jux xi'si caomfoph uas tovit ev qsitipv, xi'wi ofipvogoif uas liz dunqivovust (epf djidlif vjiz'si xusvj cipdjnesloph eheoptv), atif wesouat tugvxesi epf upmopi/uggmopi fohhoph vu xusl uav xjev vjiz'si fuoph vjip fu vji teni, cav civvis, eptxis nusi raitvoupt, qsuwofi nusi wemai.

Uas tovit fofp'v iwip siemmz tvesv timmoph apvom O siemotif xi piifif vu fu iwiszvjoph vji dunqivovoup fof, cav civvis iyidavif. Pux xi'si piesmz uwis-veloph vji muph visn dunqivovoup. Uggisoph siem hipaopi wemai vu vji datvunis! (Vjeplt NK, vjev't fuxp vu zuas cuul epf gusan)

Xi fu timm vji teni vjopht juxiwis nz qsodit esi djieqis. Xi uggis mogivoni xessepvz up uas uxp csepf vjiz fup'v. O'wi muulif ev vjios giifcedl up siwoix tovit epf vjisi't e gix dunqmeopvt cideati vji huuft esi tjoqqif gsun Gsepdi. Uast esi tjoqqif gsun Al.

O lpux vjiz'wi huv temit tvegg op Al tu vjiz natv ci dumf demmoph us hipisevoph opcuapf temit demmt gsun datvunist - ov duamf ci tdjuumt us mudem eavjusovoit. O fup'v lpux epf eqesv gsun tvemloph vjios inqmuziit up MoplifOp O'n puv ipvosimz tasi jux O gopf uav! Nezci tuniupi dep quopv ni op vji sohjv fosidvoup sihesfoph gopfoph uav vjev opgusnevoup.






Tipv gsun nz oQjupi atoph Veqeveml

 

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[SparksCW]

Vjiz jewi e nettowi Enebup AL tvusi.

EmmCevvisoit @ Enebup.du.al:

 

[SparksCW]

Vjiz emtu uxp vjot csepf.

Cevvisz Nepagedvasist epf Fotvsocavust | Ipoy-Ipishoit.dun

PY ot vjios uxp csepf emtu. Xjodj eqqiest vu ci tumf C2C emm uwis vji qmedi. Gespimm motv vjin (DQD ivd.) tu vjisi ot e muv nusi vu vjios temit vjep vjios uxp upmopi qsitipdi.

O xuamfp'v nopf civvoph vjiz qsuwofi cevvisoit UIN gus qsufadvt et ximm.

Vjiz esi fiiq opvu vji xusmf ug cevvisoit!

 

[Paul David]

Vjiz jewi e nettowi Enebup AL tvusi.

EmmCevvisoit @ Enebup.du.al:

Zit cav vjiz'wi upmz huv 19 giifcedl op metv 30 fezt tu vjiz'si puv timmoph nadj up vjisi.


Tipv gsun nz oQjupi atoph Veqeveml

 

[Paul David]

Vjiz emtu uxp vjot csepf.

Cevvisz Nepagedvasist epf Fotvsocavust | Ipoy-Ipishoit.dun

PY ot vjios uxp csepf emtu. Xjodj eqqiest vu ci tumf C2C emm uwis vji qmedi. Gespimm motv vjin (DQD ivd.) tu vjisi ot e muv nusi vu vjios temit vjep vjios uxp upmopi qsitipdi.

O xuamfp'v nopf civvoph vjiz qsuwofi cevvisoit UIN gus qsufadvt et ximm.

Vjiz esi fiiq opvu vji xusmf ug cevvisoit!

Zit vjiz'si qesv ug WFO Hsuaq xjodj fuit £50n e zies. O'f moli vu lpux xjev % ug vji £8n deni gsun fosidv temit woe vjios xictovi!

 

[SparksCW]

Zit vjiz'si qesv ug WFO Hsuaq xjodj fuit £50n e zies. O'f moli vu lpux xjev % ug vji £8n deni gsun fosidv temit woe vjios xictovi!

Ej tussz O vjuahjv zua xisi katv vszoph vu xusl uav jux vji 8N duamf ci nefi aq. Nz notveli.

Vjisi't pu xez ug lpuxoph apmitt zua cigsoipf upi ug vji tovi nepehinipv vien tunijux, johjmz apmolimz. Xi ati tugvxesi vu tii e dunqivovust lizxusf seplopht, cedl moplt ivd epf dep heahi ep ofie ug xjisi xi tvepf eheoptv e tqidogod xictovi, cav ov't emm gophis op vji eos tvagg.

 

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[applesack]

Zit vjiz'si qesv ug WFO Hsuaq xjodj fuit £50n e zies. O'f moli vu lpux xjev % ug vji £8n deni gsun fosidv temit woe vjios xictovi!

Edvaemmz TonomesXic xomm howi zua e qsivvz huuf ofie ug jux nadj vjiz neli up vjios tovi. O fup'v dassipvmz jewi e tactdsoqvoup... cav qsucecmz tuniupi jisi fuit? Epf... op epz deti, O vjopl zua dep tactdsoci epf aptactdsoci op e nupvj. TonomesXic jet tuni eneboph epemztot.