What are your analytics like? Bounce rate? Total time on site? What countries are visitors from?
The main page doesn't render correctly in Firefox. I think that should be fixed ASAP. The search button is not integrated. The center column is lower than the sidebars.
Who are you using for ads? You may need to approve more ads. I clicked on an inner page and the saw the same ad in all three positions. Also, the ad in the right sidebar would look better if wider.
What are your keywords? I put your page into an SEO tool and the meta keywords did not match up with the keyword density. I beleive use of mets keywords is depreciated so the Google calculates the keywords from the density.
Add H1 & H2 headings to to front page.
Have you considered cacheing to speed up page load?
Hey man...I don't know where you're getting your SEO info from, but some of your advice is just plain wrong.
Search engines do not even take into account the Meta Keywords tag (nor have they for a long time), and Keyword "density" doesn't have much to do with on-page optimization for specific keywords (in other words the search engines don't pay much attention to a particular keyword's density versus the other text on-page). Yes, you need to optimize the page for your keyword(s), but anyone or any SEO Tool telling you need to pay attention to keyword density and the meta keywords tags is just plain wrong.
Edit: Adding editing Title tags, H1 tags, etc. is solid advice if the site isn't optimized for them already.
Healthstatus: The company I work for (www.starwest-botanicals.com) has an affiliate program selling 3500 natural herbs/spices...many are used for natural remedies (such as cayenne powder supplements for the heart). I'm not tooting our own horn, but we aren't the only company out there. You may want to look into that as well.
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