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Healthcare fastlane business Idea

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Hi guys what do the guys who have done a true fastlane business think of this idea.

I have designed a special therapy device that will be fairly simple to produce and make. It will be specially good for neck (or anywhere) tightness and athlete muscle strengthening.

I can "rapid prototype" it with CAD in a few days time, and will apply for a provisional patent.

I plan to partner the doctor who is the developer of the therapy system to produce a membership site to show the instructional videos on how to use the device properly.

The membership site (rather than DVD) will be accessible only via a code embedded in the packaging of the device (so its harder to pirate)

I am still deciding on the distribution channel but via an MLM or via mass market shops like department stores seems like a valid option.

The selling price would be less than that of one treatment session. Depending on final production cost, I think it would sell at about USD 49-59.

Thanks for your thoughts.
 
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