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Help a Marketer Out! How are AI and Big Data impacting our Branding and Digital Marketing Strategies?

Marketing, social media, advertising

EntrepreneurBol

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I'm a Senior student working on my thesis research about the impact of Artificial Intelligence (AI) and Big Data on modern branding and Digital Marketing strategies.

To gather valuable insights, I'd appreciate it if you could share some of your experiences using AI tools in your Digital Marketing strategies.
You are welcome to comment even if you have no experience yet but have some insights or opinions about this topic.

I've Also created a short survey exploring how marketing professionals are leveraging these technologies to build strong brands.
Would you be awesome enough to spare 5-10 minutes to fill it out? It would be a HUGE help to my research!

The survey is completely anonymous and focuses on your experience with AI and Big Data in branding.

Here's the link: Enhancing Brand Value Through AI-Driven Digital Marketing and Big Data Analytics
 
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MJ DeMarco

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Let's help this guy out, he paid to be here.
 

Kung Fu Steve

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I'm a Senior student working on my thesis research about the impact of Artificial Intelligence (AI) and Big Data on modern branding and Digital Marketing strategies.

To gather valuable insights, I'd appreciate it if you could share some of your experiences using AI tools in your Digital Marketing strategies.
You are welcome to comment even if you have no experience yet but have some insights or opinions about this topic.

I've Also created a short survey exploring how marketing professionals are leveraging these technologies to build strong brands.
Would you be awesome enough to spare 5-10 minutes to fill it out? It would be a HUGE help to my research!

The survey is completely anonymous and focuses on your experience with AI and Big Data in branding.

Here's the link: Enhancing Brand Value Through AI-Driven Digital Marketing and Big Data Analytics

Done.

As a marketing rebel, I find what's being taught in school fascinating. Artificial Intelligence, Big Data, Branding, and Digital Marketing are 4 very different things.

To lump them all together just seems... odd.

Of course there's crossover in a venn diagram-ish way... but... man...

Every time I step into a corporate boardroom with a marketing team I'm always scratching my head like, "how have you all gone through years of school and don't know the simplest things about marketing a product or service?"
 

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