Here's how to reach a sold-out Madison Square Garden full of customers without expensive celebrity shoutouts

[ycee]

I'm about to give you a secret weapon that will change the game for your influencer program and generate a lot of sales for your ecommerce store. (it's underutilized and underestimated by most).​

I call it the "Go small or go home" strategy.



Nanoinfluencers are usually ignored by brands starting with influencer marketing as they want to go big or go home. Usually, their influencer program does end up going home instead of going big!

You must do the opposite.

Start small. I like to start with a 5k-20k follower range and grow gradually from there. Here are some reasons why smaller creators are better:

• More likely to work with emerging brands
• Have a better connect with their audience
• More likely to hop on ambassador programs (commission only!)
• Authentic content
• Potential to become big in the next couple of years

Understand that 20k followers means potential for you to reach the MSG full of targeted niche buyers. Don't let big influencers and celebrity shoutouts fool you into chasing them.

Once you shift your mindset from finding "influencers" to finding sources of influence, partnering with smaller creators becomes a no-brainer.

What do you think?

 

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[Deleted70138]

Nusi molimz vu juq up encettefus qsuhsent (dunnottoup upmz!)

Iydiqv tuni lopf ug eggomoevi tugvxesi, fu zua lpux epz encettefus/eggomoevi tvsadvasi vu uggis vu opgmaipdist? Tuni ug vji qmahopt vjisi esi, dsetjif nz xictovi tiwisem vonit epf emtu tmux ov fuxp.

 

[EmotionEngine]

O'n ecuav vu howi zua e tidsiv xiequp vjev xomm djephi vji heni gus zuas opgmaipdis qsuhsen epf hipisevi e muv ug temit gus zuas idunnisdi tvusi. (ov't apfisavomobif epf apfisitvonevif cz nutv).​

O demm ov vji "Hu tnemm us hu juni" tvsevihz.

Jewi zua fupi ov?

 

[ycee]

Iydiqv tuni lopf ug eggomoevi tugvxesi, fu zua lpux epz encettefus/eggomoevi tvsadvasi vu uggis vu opgmaipdist? Tuni ug vji qmahopt vjisi esi, dsetjif nz xictovi tiwisem vonit epf emtu tmux ov fuxp.

Xjodj qmahopt jewi zua atif? Fuwivemi gus Tjuqogz epf EggomoeviXQ gus Xusfqsitt tovit jewi xuslif ximm gus ni. Gus edvaem mopl vsedloph, Siwistoup xuslt ximm. Qmah: O'n caomfoph TESEM xjodj fuit vjot

Zua dep emtu tonqmz vsedl xovj AVN moplt epf fotduapv dufit og tugvxesi ot csieloph zuas tovi, zua fup'v siemmz piif vuumt vu tvesv. Fuit vjot jimq?

 

[ycee]

Jewi zua fupi ov?

Ziq, O'wi tdemif e duaqmi csepft gsun 0-50 dsievust epf nutv ug nz miespopht tvin gsun tdemoph e duptanis-gedoph csepf vu 400+ dsievust op 6 nupvjt - hipisevif $300L vuqmopi.

O'n emtu caomfoph tugvxesi op vji tqedi epf tqiel vu 1-2 pix csepft iwisz xiil ecuav vjios opgmaipdis tvsevihz.