In the past, I picked a random niche and just ran with it. It was based on my love of bodyweight fitness and acrobatics. The product is an eBook with optional video package that I sell on chrissalvato.com, mostly through free signups for a challenge I created.
The traffic comes from SEO, my affiliates and guest posts. I currently have 13500+ subscribers and several hundred customers.
Currently, it's making in the low 5 figures yearly, but when I learned more about internet market research (SEMRush, SpyFu.com, keyword research, Google AdWords), I realized the cap on this market was pretty low. Even if I scale my business to 10x what it currently is, I will be at 100k/year. And because I am my brand, it can't lead to a liquidation event. There was no exit strategy, and it's off my ultimate goal.
In the latter part of this year, I did some experiments and built out a few "niche sites" for generating lead-generation affiliation revenue, and AdSense revenue. These experiments were a success (generating $300-$400/month), but again, I don't like the affiliation revenue model because it relinquishes a lot of control.
With my newfound skills in SEO and PPC, I started from scratch. Instead of working from my "passions" first, I put together lists of people/businesses with HUGE bankrolls, where paying someone $5-$10k/month is a reasonable investment for PPC/SEO advertising.
That way, if I get 3 clients, I can be at 15-30k/month easily. I can always scale to more clients by hiring staff to handle accounts.
This list includes:
I started to do research and called people in my network. It turns out I know someone who works for a high powered surgeon. She disclosed that they are spending upwards of 10k/month on their PPC. Since I also have experience in the medical field already, I decided to pursue this niche.
The past few months have included several direct marketing and cold calling experiments. So far, nothing is working. I am keeping at it, with my next direct marketing experiment being formulated as we speak.
So far, I have invested over $1k in trying to get my first client, and the barrier of entry here seems pretty high, so I think I am on the right track.
Will provide more updates if people are interested.
The traffic comes from SEO, my affiliates and guest posts. I currently have 13500+ subscribers and several hundred customers.
Currently, it's making in the low 5 figures yearly, but when I learned more about internet market research (SEMRush, SpyFu.com, keyword research, Google AdWords), I realized the cap on this market was pretty low. Even if I scale my business to 10x what it currently is, I will be at 100k/year. And because I am my brand, it can't lead to a liquidation event. There was no exit strategy, and it's off my ultimate goal.
In the latter part of this year, I did some experiments and built out a few "niche sites" for generating lead-generation affiliation revenue, and AdSense revenue. These experiments were a success (generating $300-$400/month), but again, I don't like the affiliation revenue model because it relinquishes a lot of control.
With my newfound skills in SEO and PPC, I started from scratch. Instead of working from my "passions" first, I put together lists of people/businesses with HUGE bankrolls, where paying someone $5-$10k/month is a reasonable investment for PPC/SEO advertising.
That way, if I get 3 clients, I can be at 15-30k/month easily. I can always scale to more clients by hiring staff to handle accounts.
This list includes:
- High Powered Consultants
- Doctors/Surgeons/Dentists
- Architects/Architecture firms
- Custom Home Builders
- Luxury Real Estate Agents
- Medical Device Companies
I started to do research and called people in my network. It turns out I know someone who works for a high powered surgeon. She disclosed that they are spending upwards of 10k/month on their PPC. Since I also have experience in the medical field already, I decided to pursue this niche.
The past few months have included several direct marketing and cold calling experiments. So far, nothing is working. I am keeping at it, with my next direct marketing experiment being formulated as we speak.
So far, I have invested over $1k in trying to get my first client, and the barrier of entry here seems pretty high, so I think I am on the right track.
Will provide more updates if people are interested.
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