In the past, I picked a random niche and just ran with it. It was based on my love of bodyweight fitness and acrobatics. The product is an eBook with optional video package that I sell on chrissalvato.com, mostly through free signups for a challenge I created.
The traffic comes from SEO, my affiliates and guest posts. I currently have 13500+ subscribers and several hundred customers.
Currently, it's making in the low 5 figures yearly, but when I learned more about internet market research (SEMRush, SpyFu.com, keyword research, Google AdWords), I realized the cap on this market was pretty low. Even if I scale my business to 10x what it currently is, I will be at 100k/year. And because I am my brand, it can't lead to a liquidation event. There was no exit strategy, and it's off my ultimate goal.
In the latter part of this year, I did some experiments and built out a few "niche sites" for generating lead-generation affiliation revenue, and AdSense revenue. These experiments were a success (generating $300-$400/month), but again, I don't like the affiliation revenue model because it relinquishes a lot of control.
With my newfound skills in SEO and PPC, I started from scratch. Instead of working from my "passions" first, I put together lists of people/businesses with HUGE bankrolls, where paying someone $5-$10k/month is a reasonable investment for PPC/SEO advertising.
That way, if I get 3 clients, I can be at 15-30k/month easily. I can always scale to more clients by hiring staff to handle accounts.
This list includes:
I started to do research and called people in my network. It turns out I know someone who works for a high powered surgeon. She disclosed that they are spending upwards of 10k/month on their PPC. Since I also have experience in the medical field already, I decided to pursue this niche.
The past few months have included several direct marketing and cold calling experiments. So far, nothing is working. I am keeping at it, with my next direct marketing experiment being formulated as we speak.
So far, I have invested over $1k in trying to get my first client, and the barrier of entry here seems pretty high, so I think I am on the right track.
Will provide more updates if people are interested.
The traffic comes from SEO, my affiliates and guest posts. I currently have 13500+ subscribers and several hundred customers.
Currently, it's making in the low 5 figures yearly, but when I learned more about internet market research (SEMRush, SpyFu.com, keyword research, Google AdWords), I realized the cap on this market was pretty low. Even if I scale my business to 10x what it currently is, I will be at 100k/year. And because I am my brand, it can't lead to a liquidation event. There was no exit strategy, and it's off my ultimate goal.
In the latter part of this year, I did some experiments and built out a few "niche sites" for generating lead-generation affiliation revenue, and AdSense revenue. These experiments were a success (generating $300-$400/month), but again, I don't like the affiliation revenue model because it relinquishes a lot of control.
With my newfound skills in SEO and PPC, I started from scratch. Instead of working from my "passions" first, I put together lists of people/businesses with HUGE bankrolls, where paying someone $5-$10k/month is a reasonable investment for PPC/SEO advertising.
That way, if I get 3 clients, I can be at 15-30k/month easily. I can always scale to more clients by hiring staff to handle accounts.
This list includes:
- High Powered Consultants
- Doctors/Surgeons/Dentists
- Architects/Architecture firms
- Custom Home Builders
- Luxury Real Estate Agents
- Medical Device Companies
I started to do research and called people in my network. It turns out I know someone who works for a high powered surgeon. She disclosed that they are spending upwards of 10k/month on their PPC. Since I also have experience in the medical field already, I decided to pursue this niche.
The past few months have included several direct marketing and cold calling experiments. So far, nothing is working. I am keeping at it, with my next direct marketing experiment being formulated as we speak.
So far, I have invested over $1k in trying to get my first client, and the barrier of entry here seems pretty high, so I think I am on the right track.
Will provide more updates if people are interested.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
