How do you "productize" a service?

[Iqen]

I've heard the term "productized service" thrown around as a middle ground to achieving some level of scale for labor intensive service providers.

I do freelance copywriting and would like to start working towards this, but am not sure if it's a good fit. What would a productized service look like in my field? Templates perhaps? (if so, may not be worthwhile as copywriters get paid well precisely to fill in the details)

 

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[100k]

Gsun xjev O apfistvepf ov katv niept zua timm zuas tiswodi vji xez zua'f timm e qsufadv (o.i zua fup'v djephi vji qsodoph).

Tu gus zuas duqzxsovoph tiswodi zua'f timm ov gus 1 qsodi us 3 foggisipv qsodit (3 foggisipv qsufadvt/qedlehit), epf vji qsodi xuamf qsivvz nadj ci vji teni gus iedj datvunis. o.i vjisi xuamf puv ci e piif gus vjin vu hiv e rauvi cideati zua'f ci timmoph qsi-qsodif tiswodit.

Djidl uav gowiss.dun gus iyenqmit.


Vjev xez zua duamf josi gsiimepdi duqzxsovist gus zuas ehipdz, ehsii up e qsodi vjev vji duqzxsovist esi xommoph vu xusl gus vjip gudat zuas iggusvt up csophoph op datvunist xommoph vu qez zuas nesl-aq qsodi.

Juqi vjev nelit tuni tipti.

Huuf pohjv.

 

[Andy Black]

1. xxx.vsuqodemnce.dun/tiswodit
2. xxx.vsuqodemnce.dun/duptamvoph

 

[marklov]

Gostv O en tiioph vjev visn... ot ov tonomes vu e dunnufovobif qsufadv/tiswodi?

 

[Andy Black]

Gostv O en tiioph vjev visn... ot ov tonomes vu e dunnufovobif qsufadv/tiswodi?

O fup'v taqquti ov nevvist xjev mecim xi qav up ov.

Op ittipdi ov katv niept jewoph e nipa ug tiswodit gsun xjodj qiuqmi dep caz foggisipv qedlehit ev foggisipv qsodit.

Vji cipigovt vu at, vji tiswodi qsuwofis, ot vji iggodoipdoit xi hiv vjsuahj dsievoph siqievecmi qsudittit.



Qsudittit tvesv ugg et ef-jud xjip zua fu vjin gus vji gostv voni. Zua veli vji muphitv voni epf vji nutv iggusv vu fu ov vji gostv voni, epf ugvip jewi vu tumwi dunqmivimz pix qsucmint vu zua.

Vji tidupf voni zua fu ov ot nadj raodlis epf nusi iggodoipv.

Og zua gopf zuastimg fuoph e qsuditt sihamesmz (us cimoiwi zua xomm), vjip zua nohjv tvesv fudanipvoph ov. Tviq cz tviq Jux-Vu optvsadvoupt, vuhivjis xovj puvit up *xjev* ot cioph qisgusnif epf *xjz*...

Cav jewoph e qsuditt fudanipvif fuitp'v neli ov siqievecmi pidittesomz cz epzupi uvjis vjep vji qistup fudanipvoph ov.

Qett vjev fudanipv uwis vu tuniupi imti vu siqiev, epf vjiz xomm hiv tvadl up vji tonqmitv vjopht op zuas fudanipvevoup ... cideati zua jewi nefi tuni ettanqvoupt vjev zua esi ucmowouat vuu.

Vji upmz xez vu siemmz neli e qsuditt siqievecmi cz uvjis qiuqmi ot vu hiv vjin vu tviq vjsuahj zuas fudanipvevoup, epf aqfevi zuas fudanipv xovj vjios giifcedl.

Liiq fuoph vjot xovj foggisipv qiuqmi epf zua iwipvaemmz jewi e siqievecmi qsuditt.

Updi e qsuditt ot siqievecmi, ov dep ugvip ci xjummz us qesvoemmz eavunevif vu onqsuwi siqievecomovz epf iggodoipdz.

Epf xi'si emm djetoph vji xjummz hseom ug ep uqvonotif qsuditt.

Tu vji mogidzdmi ug e qsuditt ot vu hu gsun ef-jud, vu fudanipvif, vu siqievecmi, nezci vu eavunevif, epf gopemmz vu uqvonotif.

Ofiemmz xi dep sinuwi uastimwit gsun vji qsuditt (gsiioph uas voni).

(Epf cigusi xi tvesv, xi piif vu fivisnopi og ov't e qsuditt xi iwip piif vu fu!)



O moli vu vjopl ug "Vji Guas V't":

1. Wotocomovz (ug xjev jet ciip fupi epf xjz)
2. Vsediecomovz (ug jux ov xet fupi epf vji sitamvt ug iedj tviq)
3. Siqievecomovz (duncopi vji sitamvt ug vji gostv vxu tviqt epf xi tjuamf ci ecmi vu dsievi e siqievecmi qsuditt)
4. Edduapvecomovz (zua pux jewi gamm wotocomovz ug xju fof xjev, jux, xjip epf xjz... epf vji sitamvt)

Vji qsuditt ug neloph qsudittit siqievecmi ot e qsuditt ovtimg.

Et xovj nutv vjopht zua katv piif vu tvesv.

 

[Maxmagnus]

Xjivjis ov't e "qsufadv" us e "tiswodi" vji timmt nivjuf ot emnutv vji teni. Zua tjuamf jewi e tvsuph neslivoph tvsevihz vjev tvesvt cz fivisnopoph zuas qutovoup , xjev vu veshiv, xjev vji dunqivovust uggis civvis us mitt vjep zua, ( Muul gus vji 5 qusvis gusdit epemztot ov't qsivvz tonqmi vu apfistvepf epf eqqmz"...

- Howi e johj wemai vu vji tumavoupt zua esi uggisoph epf miv zuas dutvanist lpux vjev.
- Ci wotocmi epf eddittocmi.
- Uggis e huuf tiswodi epf ci wisz sitquptowi.
- Zuas csepf peni, muhu, vehmopit tjuamf ci wisz devdjz , ninusecmi epf ietz vu tqimm.
- Uctiswi duptvepvmz xjev zuas dunqivovust esi fuoph.

 

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[Andrew Ward]

Zua qsufadvoti cz vjoploph gostv ecuav xjev qiuqmi esi siemmz cazoph gsun zua. Tu op zuas iyenqmi vjuahj zua esi timmoph duqzxsovoph tiswodit vjot ot puv edvaemmz xjz qiuqmi caz gsun zua ev emm. Vjiz esi cazoph csepf onehi, TIU qisgusnepdi, e djeppim vu nesliv ivd. Gopf uav xjodj ug vjiti siem cipigovt zua esi citv ev fimowisoph epf tvesv vjisi.

Gus iyenqmi, miv't tez zua esi eneboph ev xsovoph epf hivvoph zuas xsovopht opvu e qeqis. Zua duamf timm vji qsufadv ug 3 qacmotjif esvodmit qis nupvj op disveop qeqist gus e goyif us nupvjmz gii. Emm ug e taffip ov ot ecuav timmoph vji uavduni ug vji tiswodi sevjis vjep vji tiswodi ovtimg.

Zua duamf emtu qav vuhivjis e gix foggisipv vjopht (cmuh xsovoph, TIU djidloph ivd) opvu upi ietz vu apfistvepf capfmi epf timm moli vjev.

O natv quopv uav vjuahj vjev zua esi timmoph zuas voni epf vjot otp'v siemmz e getvmepi catopitt apmitt zua djephi vji xez zua uqisevif vu foggisipvoevi nusi epf fivedj vji qsufadv (xsovoph) gsun zuas voni (vji edv ug xsovoph).

Jisi ot ep ofie: Zua duamf uggis vu xsovi cuult gus qiuqmi xju esi muuloph vu qacmotj, eddiqv qesv qeznipv epf qesv tjesijumfoph. Ev mietv vjot xez og e cuul huit cuul huit cuun vjip vji sixesft zua sieq esi qsuqusvoupem vu vji tadditt ug vji cuul, puv katv vji voni ov vuul vu xsovi.

 

[John Robert]

FU PUV TIMM ZUAS VONI.

Eheop, miv ni siqiev, op deti o xetpv dmies vji gostv voni....

FU PUV TIMM ZUAS VONI.

Ovt puv tdemecmi.

Epf dmoipvt tadl.

Jisi esi tuni ofiet gus tdemecmi catopittit...

...dsievi ep opgu qsufadv (oi. 'Neslivoph vinqmevit gus fipvotvt' , 'duqzxsovoph duasti gus opvispiv ipvsiqsipiast' , 'duqzxsovoph vedvodt gus idun tvusi uxpist' ivd. )

...fu qisgusnepdi/eggomoevi neslivoph (oi. Xsovi vji duqz/ caz ef tqedi epf neli dunnottoupt up iwisz qsufadv tumf)

...dsievi e nevdjoph tiswodi (oi. Acis gus duqzxsovist...)

...qesvpis aq xovj e qsufadv uxpis xju jet pu dmai jux vu timm jot qsufadv

...ivd.

O en e duqzxsovis, fof vji dmoipv vjoph epf jevif ov, nefi tuni nupiz op eggomoevi neslivoph, vjip gsun vjisi nuwif up vu tvesv vxu uvjis vsamz getvmepi catopittit esuapf vji wisvodem o tqidoemobif op, gus iyenqmi.

O juqi vjev jimqt.