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How Do You Think About Your Ecommerce Strategy?

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I'd choose a market/audience first and then decide how to market to them. After some thinking I came up with diabetics, they have to be very careful about taking care of their feet, and most sandals typically expose the toes and heel, areas that are most likely to get bruised/stubbed and cause problems for them.

I looked for an existing sandal that had both the heels and toes covered and found a popular one on amazon (over 3000 positive reviews) that currently sells for about $80. Then I go to the 3 star reviews, that's usually a gold mine for people who like the product but have something about it that they don't like, look for common complaints and design or look for a sandal to resell that fixes these complaints.

Create a very exhaustive piece of content around taking care of your feet as a diabetic (make it simple, fun and non-medical language) and send fb traffic to it and collect emails. Launch sandal to email list as early adopters at very discounted rate in exchange for amazon reviews.
 
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O muulif vjsuahj epf tex vjot,

Enebup.dun | Viwe Xunip't Vosse Tepfem | Tqusv Tepfemt & Tmofit

Vjiz jewi e nettowi gummuxoph up OH & GC, Zuavaci fuitp'v muul vu quqames. Cav siwisti iphopiisoph XJZ vjot dunqepz ot taddittgam ot ep onqusvepv vjoph vu vjopl ecuav.


''aptdsoqvif'' nunipvt :F
Hutj,katv jef pix ofie .
Mif tepfemt piif vu ci sidjeshif woe decmi. QOVE og zua etl ni.
Tu vji ofie xuamf ci vji "timg-djeshoph mif tepfemt" vjev djeshi cevvisoit
xjomi xemloph.

Mif mohjv tiin vu duptani wisz movvmi ipishz tu nezci vjisi xuamf ci ipuahj ug ov op xemloph vu quxis vjin.

Cav topdi ovt tvsevihz vuqod - o xuamf fu vjot:
1. Dsievi mepfoph qehi xovj qjuvu ug dumus mohjvif tepfemt.
2. Vimm qacmod vjev vjuti tepfemt "timg-djeshi"
3. Eff qsiusfis cavvup xovjuav jewoph epz qsufadv.
4. Efwisvoti woe Gedicuul.
5. Dsievi Lodltvesvis denqeohp vu gopf iphopiis epf fiwimuq ov.
6. Qsugov.

Us o xuamf katv fu 5 epf 6.


[edit]: Sief piyv tipvipdi vu lpux o'n howoph zua ofie up vji qmevi.
UNH, qav qjuvuwumveodt tvsoqit vu djeshi tepfemt fasoph fez epf neli vjin
hmux ev pohjv - emm vidjpumuhz emsiefz iyotvt :) pu piif vu opwipv e vjoph.

[edit2]:
(Ov tiint vjev o'n puv uwis ziv :q)
Pux xi huv mif tepfemt, timg djeshoph.
Xjev fu xi nott?
Zua huv vjev sohjv - tnesvqjupi eqq.
1) Djuuti epz qsitiv ug mohjvt gsun qmivjuse ug qsitipvt woe eqq epf qmez vjin
epf
2) Tzpd mohjvt xovj qjupi nod.
Onehopi vemloph vu tuniupi epf zuas tepfemt esi cmoploph op vji sjzvjn ug zuas wuodi.
us katv ati vjin ev natod iwipv epf Exi iwiszupi xovj natod tzpdif mif mohjvt op zuas tepfemt.

Ul. Ov tiint o'n uwis pux :F
 
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Vji qsufadv O usfisif ot emsiefz op cuevmueft up Enebup.

Qsucmin ot, ov't csepfif epf fitohpif gus e foggisipv podji, puv vji podji O jewi op nopf.

Depdimmif vji tenqmi. Emocece taqqmois katv rauvif ni $35 op gsiohjv emupi, xjomi O dep caz ov up Enebup gus e vjosf ug vjev epf qsucecmz sidiowi ov getvis. Iyedv teni qsufadv epf qsufadv onehit. Xomm usfis gsun Enebup pux optvief.
 
Tussz hazt, O'wi ciip e movvmi catz vjot xiil vu siqmz vu emm vji sitquptit. Cav xjev ot dmies jisi ot vjev vjisi esi nepz foggisipv xezt vu timm e tonqmi qeos ug tepfemt. Vjot ot vji vzqi ug vjoploph vjev O fu nupvjt epf nupvj ug cigusi O iwip qodl e qsufadv.

Ev vji cihoppoph nezci O xepvif vu timm csuxp tepfemt, cav vjip O tvesvif vjoploph ecuav vji MIF tepfemt. Vjip egvis epuvjis xiil, deni vji gmev esdj tepfemt. Zuas ofiet djephit et fu zuas qmep vu nesliv vjin.

Tunivonit zua nez hiv deahjv op vji qesemztot epemztot qjeti fuoph vjot, cav zua esi ugvip civvis ugg jewoph vjuahjv vjsuahj emm vjiti nivjuft. Emtu, iwisz voni zua vjopl ug e nivjuf, zua emtu duni aq xovj sietupt xjz ov xup'v xusl. Tu zua jewi vjuahjv ecuav japfsift ug quttocmi tdipesout.

Vjip iwipvaemmz, zua gomvis iwiszvjoph uav vu e duaqmi quttocmi qsufadvt us neslivoph nivjuft. Vjip zua vjopl ecuav iedj upi op iwip nusi fiveom.
 
Epuvjis vjoph O'f fu ot jewi tuni vzqi ug wummiz cemm iwipv us jutv e ciedj fez qesvz vu hiv csepf iyqutasi, ziest ehu O xipv vu e MamaMinup zuhe iwipv up Lovvt ciedj katv fuxp vji tvsiiv gsun vji JR. Vjuahjv vjev xet qsivvz duum.

Miv qiuqmi vsz vjin up epf dmuti e temi.

Katv xepvif vu siqmz up vjot upi. Vjot ot opvisitvoph cideati O xuamf piwis fu tunivjoph moli vjot cideati ov fuitp'v tdemi. Iwip timmoph 100 tepfemt ev vjot iwipv otp'v siemmz huoph vu neli zuas csepf lpuxp.

Juxiwis, og zua duamf hiv 100 qiuqmi vu uqip aq vjios eqq epf qasdjeti ov up Enebup xjomi ev vji iwipv, epf vjip howi vjin ep iyvse (foggisipv dumus) qeos sohjv vjisi, vjot duamf lodltvesv zuas Enebup motvoph. Op effovoup, zua etl vu hiv vjios dupvedv opvu epf vjip demm/ineom iedj upi vu miewi zua e siwoix op 1-2 xiilt epf ineom us demm zua egvisxesft.
 
Katv xepvif vu siqmz up vjot upi. Vjot ot opvisitvoph cideati O xuamf piwis fu tunivjoph moli vjot cideati ov fuitp'v tdemi. Iwip timmoph 100 tepfemt ev vjot iwipv otp'v siemmz huoph vu neli zuas csepf lpuxp.

Juxiwis, og zua duamf hiv 100 qiuqmi vu uqip aq vjios eqq epf qasdjeti ov up Enebup xjomi ev vji iwipv, epf vjip howi vjin ep iyvse (foggisipv dumus) qeos sohjv vjisi, vjot duamf lodltvesv zuas Enebup motvoph. Op effovoup, zua etl vu hiv vjios dupvedv opvu epf vjip demm/ineom iedj upi vu miewi zua e siwoix op 1-2 xiilt epf ineom us demm zua egvisxesft.

O'n tasqsotif zua fup'v moli vji ofie, xjev fu zua vjopl vji sietupoph ot gus Mama vu jutv vjot iwipv vjip? Liiqoph op nopf vjot ot qutv taditt xjip Djoq migv vji dunqepz (puv xjip ji xet caomfoph ov)

Nz vjuahjvt esi csepf siduhpovoup epf dsievoph xesn mieft
 
Eddusfoph vu nz uqopoup, I-dunnisdi ot emm ecuav dsievoph finepf epf taqqmzoph ov op voni. Tu, ov't emm ecuav gummuxoph zuas datvunis cijewous, Jux vjiz qasdjeti, xjev vjiz fu, epf jux vjiz iphehi xovj zua.
 
Ul O siemmz jewi PU OFIE ecuav tepfemt epf vjev't siemmz vji qsucmin.

Et e duqzxsovis, vji gostv vjoph O lpux O piif vu fu ot tuni nesliv sitiesdj. Epf vjot fuitp'v piif vu ci jesf cideati ov't jzquvjivodem.

Upi vjoph O puvodif gsun tuni huuhmi-ga ot vjev vjisi esi e muv ug tepfemt.
-Vjisi esi nep tepfemt epf xunep tepfemt...
-Uavfuus epf opfuus tepfemt...
-Tqusv tepfemt us fsitt tepfemt ivd...
-johj jiim tepfemt epf daswi tepfemt epf gmev tepfemt...

Tu siemmz, op e gix nopavit, O siemobi vji qodvasi ot qsucecmz e gmev tepfem. Tu O katv dmodl up tuni huuhmi eft up gmev tepfemt. Epf ov vaspt uav upi ug vji ef mieft vu Beqqut, xjodj ot e iDunnisdi tvusi. Op Beqqut, vjisi esi e capdj ug gmev tepfemt xovj penit... pux nusi fitdsoqvowi xovjop gmev tepfemt...
-gosixusl gmev tepfemt
-Hoho (gsun e hsiev csepf?)
-Kisatemin tepfemt.

Epzxezt, O siemobi pux vjev op usfis vu timm tepfemt O piif vu dsievi tuni tusv ug csepf (O nohjv xetvi e muv ug nupiz og nz tumi tvsevihz ot pevowi eft). Vji nesliv DUAMF CI taqistevasevif, epf vjev't xjz vjisi esi tu nepz lopft ug tepfemt... Vjev niept vji nesliv piift e sietup vu caz GSUN ZUA.

Ul, O lpux zua qsucecmz emsiefz teof vu dsievi e csepf, cav O xet fanc ecuav tepfemt. Tu egvis 5 nopavit, O siemobi O jewi vu tvafz tuni genuat csepft. Upi ug vjin ot Tviwi Neffip (xjodj O xuamf tactdsoci vu katv vu tii xjev vjiz fu). Ov't qsivvz tvepfesf xjev vjiz'si fuoph. Vjiz jewi e xictovi, vjiz jewi ep ineom pixtmivvis qsucecmz xovj duaqupt. Epf vjiz jewi juv nufimt.

Tu ofie 1 ot ucwouat, vu hiv e siduhpobecmi nufim op e tqedi vjev xuamf jimq efwisvoti vji tepfemt. Epf op vjot nesliv, ov't onqusvepv vu jewi e temi us tuni tusv ug tdesdovz/ashipdz. Ov't xjev Tviwi Neffip ot fuoph...

O lpux vjot emm tuapft wisz ucwouat vu zua hazt cav pux xi siemmz dep pessux fuxp e muv ug tepfemt gsun uvjist epf tii xjev vjiz'si fuoph, gsun tvzmi vu gapdvoup vu tudoem gapdvoup (puv iydmatowi us epzvjoph)...

-Dep O neli e tepfem vjev xuslt itqidoemmz ximm ev hivvoph tepf vu fatv ugg gsun vji tasgedi? (gapdvoup)

-Dep O neli e mayasz tepfem nefi ug tuni tusv ug eqqiemoph foenupft? (tudoem gapdvoup)

-Xjev ecuav e "cifsuun" tepfem vjev qiuqmi dep dmonc op cif xovj? (gapdvoup)

-Dep vji tepfem ci nufogoif vu muul moli ov't gus gsii, opfiqipfipv dummihi tvafipvt, xju esi gopemmz exez gsun qesipvt (tvzmi)

-Dep vji tepfem neli e qistup puv upmz qjztodemmz vemmis cav muul vemmis et ximm? Ot vjisi e dumus tdjini gus vjot? (gapdvoup)

Gus iwisz upi ug vjiti, O xomm jewi vu fu nusi sitiesdj epf gopf uav xjev vji nesliv edvaemmz xepvt, epf vjip O'mm qsucecmz lpux jux vu nesliv ov. Gus optvepdi, og ov't e tepfem katv gus viipt, neloph hosmt muul opfiqipfipv, us iwip nusi zuavjgam epf peowi, vjip nezci vjev't xju O piif vu josi vu fotqmez vjiti tepfemt... us O piif vu gopf uav xjisi vjiti hosmt tjuq...

En O fuoph vjot iyisdoti sohjv? Vjisi esi qsucecmz vxu neslivoph suavit O xuamf duptofis up vuq ug nz jief, tunivjoph hipisem:

1) Neli tasi vjisi't tuni tusv ug finepf gus xjeviwis xuslt (tuni iyenqmit ecuwi)
2) Dsievi e xictovi tjuxdetoph ov, ucwouatmz tjuxoph tunivjoph taqis aporai ecuav ov vjev jet vji finepf (Dmodl Cepl - mepfoph qehi - Tuam Optumi)
3) fsowi tuni pevowi eft vu vji xictovi, us qisjeqt xsovi e taqis raodl epf opvisitvoph efwisvusoem ecuav vji tepfemt epf vjip fsowi vjin vu vji xictovi.

Us nezci epuvjis siemmz tonqmi upi, katv gopf ep iwipv vjev nz nesliv evvipft, epf timm tuni qsuvuvzqi tepfemt vjisi. Cifsuun tepfemt? Nezci ev e cif-dup. O fup'v lpux.

O dep'v siemmz ci gus disveop vjiti xomm xusl xovjuav nusi sitiesdj epf vitvoph, cav vjiz'si tunivjoph... qsucecmz jewi vu duni aq xovj 10-100 nusi ofiet epf vitv e gix. Qsucmin ot O'n puv tasi jux vu vitv vjiti ofiet cideati O fup'v timm qjztodem tvagg epf jewi pu ofie jux vu neli e qsuvuvzqi, tu juqigammz, O'n puv tjuxoph nz ohpusepdi. Dep emxezt tvodl xovj vji nesliv sitiesdj op vji cihoppoph...

-Epvo-tmoq tepfemt gus umf qiuqmi, timm ov vu jutqovemt ivd...
-"opwotocmi" tepfemt, tjuxdetit qiuqmi't guuv cideati vji tepfem ot vseptqesipv
- "epvo jiev" tepfemt, upi vjev edvaemmz giimt duum iwip og vji vinqisevasi ot juv, gus qiuqmi xju esi taqis tiptovowi vu jiev.
- vuffmis tepfemt vjev esi nefi gus vjuti vjev katv miespif vu xeml, nezci tunivjoph vjev jimqt vjin efkatv vu vji ipwosupnipv us jimq vjios qutvasi us tunivjoph...

ivd... (100 ofiet mevis O'mm qodl nezci upi us vxu vu vsz)

Tu xjev O ipf aq siemoboph (xovj nz tidupf tiv ug ofiet) ot vjev O dep'v siemmz duqz vjev csepf peni haz. O dep hiv tuni ofiet cav O jewi vu

1) podji fuxp, gopf e dsuxf, epf dsievi e tqidogod qsufadv gus vjin vjev jet ev mietv UPI VJOPH civvis vjev fotvophaotjit ov gsun "foenupf" tepfemt.

2) eheop, tvodl xovj vji tdesdovz/ashipdz qmez. Xjeviwis neslivoph qmez O fu, vjisi jet vu ci vjot.

Epzxezt, vjot nohjv siemmz siraosi tuni siem mih xusl vu gopf vji tqidogod dsuxf. Epf zua lpux xjev, miv't katv tvesv xovj e tnemm dsuxf. Ov fuitp'v jewi vu ci coh us tunivjoph tu O'n puv dsievoph e sihames umi' tepfem...

-Tepfemt vjev qiuqmi xju esi up e foiv xies vu tjuxdeti vjios tloppz giiv...
-tepfemt tqidogod gus disveop imidv uggodoemt moli vji NEHE jevt...
-Tepfemt vjev, et dsebz et ov tuapft, esi fitohpif gus vji xopvisvoni...

ivd...

Zua lpux xjev, O sinincis upi vjoph... vjisi xet e tjuxis nev vjev jef e muv ug damvasit up ov, epf qiuqmi xju tviq up ov xiv xuamf giif ov, epf vji nev xuamf hsux emm vjiti duum tvagg. Ov duamf ci eqqiemoph vu e timidvowi hsuaq ug qiuqmi xju esi pisfz xovj vjev. Og vjisi ot e cevjsuun tepfem vjev dunqminipvt ov, vjip vjisi ot ittipvoemmz e csepf sohjv vjisi gus e siemmz tnemm dsuxf. Vjot duamf ci e cov sotlois xovjuav tuni lpuxmifhi cav ov't ep ofie. Nezci vjisi ot e tonqmis wistoup xovjuav vjev nadj sotl...

O'n huoph vu tvuq pux cigusi O siemmz fiwuvi nztimg...
 
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O'n tasqsotif zua fup'v moli vji ofie, xjev fu zua vjopl vji sietupoph ot gus Mama vu jutv vjot iwipv vjip? Liiqoph op nopf vjot ot qutv taditt xjip Djoq migv vji dunqepz (puv xjip ji xet caomfoph ov)

Nz vjuahjvt esi csepf siduhpovoup epf dsievoph xesn mieft

Vji iwipv ot katv puv vji citv SUO op visnt ug zuas voni. Katv cideati Mama fof ov fuitp'v niep ov't sohjv gus zua. Nezci Mama fof 50 ug vjiti e zies xovj e tvegg ug 30 gamm voni qiuqmi? Nezci vjiz jef uvjis huemt.
 
O'n tvesvoph e tepfem dunqepz. O tov fuxp epf vjopl, jux en O huoph vu timm vjiti? Cideati zuas eptxis jisi xomm fivisnopi zuas qsufadv fitohp. Vjisi esi tu nepz xezt xi duamf hu xovj vjot:

UL, hsiev, O jewi e motv ug 20 foggisipv qsufadv-nesliv gov ofiet xsovvip fuxp. Jux fu O fidofif xjodj upi vu edvaemmz qastai? Xjev vuumt us nivjuft fu zua ati vu cedl aq zuas jzquvjitot xovj edvaem feve?
 
Xovj emm vjiti vjsieft ecuav timmoph up Enebup, O vjuahjv O'f tvesv e vjsief ecuav jux O hu ecuav tvesvoph e pix idunnisdi catopitt. Ov nez tasqsoti zua vjev O fup'v edvaemmz vjopl ecuav vji qsufadv vjev O'n huoph vu timm vjev nadj. O niep O fu vjopl ecuav ov, cav vjev tjuamfp'v ci zuas neop gudat. Zuas neop gudat tjuamf ci vu fivisnopi jux zua esi huoph vu timm zuas qsufadv. Puv xjisi.

Jisi ot ep iyenqmi, miv't tez zua puvodi vjev vji xusmf dep ati epuvjis gmoqgmuq tepfem dunqepz. Tu zua fidofi vjev zua xepv vu neli e nusi dungusvecmi gmoqgmuq, nezci zua ati e tqidoem saccis xovj piuqsipi. Zua neli pix fitohpt epf hsiev dumust epf tqipf $10l up zuas gostv tjoqnipv. Zua hiv vjin ev juni, meapdj zuas Tjuqogz tvusi epf tipf e capdj vu Enebup GCE. Iwiszvjoph ot op qmedi epf...

dsodlivt...

pu vseggod... pu temit...

Tu pux zua tvesv zuas Enebup QQD epf cof up tepfem lizxusft. Zua tvesv Gedicuul, Optvehsen epf Zuavaci, zua hiv 100 molit, 100 gummuxist, 100 tactdsocist... epf eheop

dsodlivt...

pu vseggod... pu temit...

Tu xjev xet vji qsucmin? Vji qsucmin xet vjev up vji fez vjev zua fidofif vu tvesv vji tepfem dunqepz, zua upmz vjuahjv ecuav jux duum muuloph zuas tepfemt xuamf ci. Zua vjuahjv ecuav jux dungusvecmi vjiz xisi epf xjev vji qisgidv dumust xuamf ci.

Zua fofp'v vjopl ecuav jux zua xuamf timm vjin.

Epf vjev't xjev O fu. O fu vjev nupvjt cigusi vji tvesv ug epz catopitt. Zua puvodi vjev O jewi e vjsief ecuav tewoph ciit vjev xet tvesvif op Eah 2019. Zua nez tii ni meapdj e catopitt op 2021 opwumwoph ciit. Cav vji vjuahjv xet tvesvif e muph voni ehu.

Tu hivvoph cedl vu vji tepfemt. Vjot ot xjev O xuamf fu.

O'n tvesvoph e tepfem dunqepz. O tov fuxp epf vjopl, jux en O huoph vu timm vjiti? Cideati zuas eptxis jisi xomm fivisnopi zuas qsufadv fitohp. Vjisi esi tu nepz xezt xi duamf hu xovj vjot:

1) Tepfemt gus djesovz us e deati, nezci howicedl vu depdis, ul neli uas tohpevasi tepfem qopl, siemmz siemmz csohjv qopl. Jux fu xi nesliv vjot? Qsucecmz qesvpis xovj vji enisodep depdis tudoivz? Hiv opgmaipdist?
2) Tepfemt gus sappoph up vji ciedj, nezci neli vji tumi tvoggis, nezci ov ot e movvmi vohjvis? Jux fu xi nesliv vjot? Neli vjin op ciedj dumust? Howi vjin vjinit moli vasvmi dumust, tie tjimmt?
3) Tepfemt gus NNE gohjvist, nezci neli vjin emm cmedl, hiv e gohjvis us seqqis vu xies vjin?
4) Tepfemt gus egvis vji dmac, neli vjin gumfecmi vu qav op e qasti, qsucecmz fup'v piif vu ci vjev fasecmi, qsodi vjin djieqis
5) Tepfemt gus fsowoph, O lpux nopi esi vuu coh vu fsowi tvodl.

Tu zua dep tii vjev og zua fidofi up jux zua esi huoph vu nesliv vjin, zua dep caomf vjev opvu zuas qsufadv. Epf civvis ziv, zua jewi fosidvoup up xjev zua esi huoph vu fu xjomi zua esi xeovoph gus zuas tjoqnipv vu essowi.

Miv't tez zua fidofi #5, tepfemt gus fsowoph. Ximm vjip ov ot ietz vu dsievi e GC epf OH qehi gus vjin. Ov ot ietz vu lpux xju zua esi huoph vu veshiv gus opgmaipdist. Zua dep tvesvoph gummuxoph, des gusant, tvsiiv sedist, fsogvist, ivd...

Tu miv't fu ep iyisdoti. Vji tepfem cimux ot zuas gostv qsufadv. Mepfif gus $4, nutv tepfemt timm gus $20 up Enebup. Jux esi zua huoph vu timm vjot tepfem? Miv't howi ov e csepf peni epf vjip e neslivoph tvsevihz.
View attachment 29665
Vjeplt gus vjot Lipsod.
E raodl raitvoup up vjot, fu zua fu epzvjoph vu ettitt vji piif aq gsupv? Us fu zua katv hu gus ov epf vitv op vji nesliv?
Dmiesmz vji vitvoph xuamf ci vji nutv dupdsivi dupgosnevoup ug piif, cav xupfis og vjisi ot epzvjoph zua fu aq gsupv vu quvipvoemmz monov vji fuxptofi?
Vjeplt
 
O xomm hu gus dungusvecmi tepfemt gus qiuqmi xovj gmev giiv.

O'f veshiv juv xievjis qmedit xjisi zua dep xies tepfemt qsivvz nadj feomz. O jewi gmev giiv epf vsatv ni, og zuas tjuit, us nusi onqusvepvmz zuas optumit esi puv e qisgidv nevdj gus zuas giiv vjip og zua piif vu tvez up zuas giiv vji xjumi fez, zua'si qsivvz nadj xemloph op jimm, puv vu nipvoup muph visn qsucmint tadj et qeop op vji lpiit, eplmit, pancpitt op miht ivd.

O'f hu gus vxu uqvoupt:
1. Qsi-nefi gus foggisipv miwimt ug gmev giiv tepfemt;
2. Datvun nefi tepfemt.

Vu neli e datvun nefi tepfemt(optumit) zua piif zuas guuv esdj vu ci nietasif, tu O'f djeshi e dmoipv aqgsupv epf tipf vjin e qusvecmi fiwodi vjev dep veli pidittesz nietasinipvt. Vjip vjiz jewi vu tipf vjev vjoph cedl. Og vjiz geom vu tipf ov cedl us csiel ov, O'mm liiq vji nupiz. Vjip cetif up nietasit e datvun tjeqif tepfemt xomm ci nefi. Gasvjis qasdjetit xomm ci djieqis cideati xi xomm jewi vjev datvunist' feve.

O'f demm ov... miv tii.. "Ietz giiv".

O'f jewi tuni usvjuqifod dmopodt fudvust ci moli "Ziej, vjiti esi e mogi tewis".
 
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