- Joined
- Nov 30, 2015
- Messages
- 74
Hello,
I don't know what is happening, but I am terribly concerned. 8 weeks ago I threw up an ad for a business I put up over a couple of days online. A week or two into the ads, the sales really blew off, it started off with me spending $15 a day and that'd convert to $100-200~ a day in profits from cold traffic. So I made it a plan that every Monday at 1AM I would increase the ad spend each week. From 1-6 weeks I went from spending $15 to $20 to $29 to $45 to $52 a day. Every week my profit would grow by 25-50%.
Now after having a fantastic week last week (18-26 sales a day) I decided "Ok next week I will double my ad spend from $52 to $104 a day" with all my excitement, thinking that at worst, it'd convert 30 sales a day and at best it could get as high as 60 a day (this is assuming you put two days from last week into the one, as essentially doubling the ad spend one would assume achieves this)
But nope.
My CPC doubled to 0.22c
Monday ended on 26 orders
Tuesday ended on 28 orders
Wednesday ended on 22 orders
It's now Thursday ( mid day here) and I have a measly 8 orders in my dashboard for today, this is one of the worst weeks/days I've had in a while, normally by this time of the day I'd have 15-18 orders in my queue, but what baffles me is.
Does 'doubling' your daily spend really f*ck the ad? Should it be more gradual? It seems to have f***ed my ad up big time.
I am pretty certain my ad was strong, I mean, the data is like this when I view its lifetime result:
$0.12
Per Website Click
9,395
Website Clicks
156,615 Reach
$800.23 Spent
Conversions: 504
Sales made: $14,500
Profits made: $11,000
Is this the end of my FB ad success? (This is not affiliate sales, I am selling a need I invented in a niche I am fond of)
Or am I just worrying too much? Will FB recover? Should I reduce my ad spend and start again?
All help is incredibly appreciated.
I don't know what is happening, but I am terribly concerned. 8 weeks ago I threw up an ad for a business I put up over a couple of days online. A week or two into the ads, the sales really blew off, it started off with me spending $15 a day and that'd convert to $100-200~ a day in profits from cold traffic. So I made it a plan that every Monday at 1AM I would increase the ad spend each week. From 1-6 weeks I went from spending $15 to $20 to $29 to $45 to $52 a day. Every week my profit would grow by 25-50%.
Now after having a fantastic week last week (18-26 sales a day) I decided "Ok next week I will double my ad spend from $52 to $104 a day" with all my excitement, thinking that at worst, it'd convert 30 sales a day and at best it could get as high as 60 a day (this is assuming you put two days from last week into the one, as essentially doubling the ad spend one would assume achieves this)
But nope.
My CPC doubled to 0.22c
Monday ended on 26 orders
Tuesday ended on 28 orders
Wednesday ended on 22 orders
It's now Thursday ( mid day here) and I have a measly 8 orders in my dashboard for today, this is one of the worst weeks/days I've had in a while, normally by this time of the day I'd have 15-18 orders in my queue, but what baffles me is.
Does 'doubling' your daily spend really f*ck the ad? Should it be more gradual? It seems to have f***ed my ad up big time.
I am pretty certain my ad was strong, I mean, the data is like this when I view its lifetime result:
$0.12
Per Website Click
9,395
Website Clicks
156,615 Reach
$800.23 Spent
Conversions: 504
Sales made: $14,500
Profits made: $11,000
Is this the end of my FB ad success? (This is not affiliate sales, I am selling a need I invented in a niche I am fond of)
Or am I just worrying too much? Will FB recover? Should I reduce my ad spend and start again?
All help is incredibly appreciated.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
