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How I stepped out of my comfort zone and landed a client.

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DennisD

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I just got off the phone with a potential client.

Actually it was a job interview. I could use some quick cash to get myself out of my situation and I need some capital for a project I’m working on. It was a 5 person B2B organization hiring for a director of marketing. The job paid 70K/year. They work virtually so it was a telecommuting job.

((I don’t want this to turn into a anti-job thread, I have my reasons and if you want to debate about it start a new thread and I’ll be happy to talk with you there))

I saw the industry they were in, I saw some flaws/problems they had, and I thought I could help. I do a great job of 'acting' like an extrovert, but I'm not. I'm an internal creature, other people drain me and I'm terrified of the phone. (You might remember me working as a telemarketer for some time. Yes, I did. I did that to force myself to talk on the phone more).

Talking to potential customers is easy for me. Talking to business owners and people of importance is harder.

I emailed the president and COO a cover letter last night, and called the president today at 12.

We talked for 45 minutes. The first question he asked me: “What made you think I’d take your call today?†The whole thing’s a blur but I think I answered by saying something like “I had nothing to lose, so why not?â€

I started the conversation asking if he was looking for somebody to market for their clients or somebody who can market for the company. He said both.

I talked to him about his website, how he currently lands new clients, how their USP isn’t clear on their main website, how he should productize to make more money, etc.

I told him how I’d go about taking their long sales process and shorten it via inbound/content marketing. I wanted to tighten everything up a notch and take them to the next level.

He asked me about my experience, my schooling, etc. I was SO NERVOUS but I pushed through.

In the end, he told me I wasn’t a good fit for the position. They were looking for someone who can help their clients, not someone who can help the company. I spent the interview talking about the wrong thing (despite having asked him what he was looking for).

However, he said he likes my experience and some of the things I talked about during the interview. He said he’d like to bring me on as a consultant to help market their rebranding. He said “I appreciate your aggressionâ€

I ended the conversation by asking him about the call. “Did I seem nervous?†“What can I do better on my next call to make me a more persuasive caller?â€

He told me I tend to be self-deprecating. I talk too much about my failures and that’s not what an employer looking to hire a 70K employee wants to hear. He told me to BS my confidence on future calls. He said he can tell I was young and ‘unpolished’. I also talk too much.

I walked away from the conversation feeling how I always do after talking with stranger: drained.

But it was a good experience for me. I got somebody new to work with, I stepped out of my comfort zone, and I learned how to do it better the next time.
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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