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How should I decide on equity and control in my business?

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TheProcess

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Hey guys, I recently started a business with a friend of mine.

He has already started two businesses and has done well for himself. He's a couple years older than me as well. This is my first business.

He's mostly busy with his other business but he will help me out with this business as well. He is more so in the "advisor role". He's also someone I trust and someone I've been friends with for a while.

As of right now, I have 80 percent equity in the business, and he has 20 percent.

He's going to put in 20 percent of the work into the business while I'll be putting in 80 percent.

We're in a bit of dilemma right now.

Our long-term vision for our business is to make it some sort of a social media platform, an app.

However, right now we're simply trying to build the website.

Neither me, nor my friend and cofounder have the coding skills to do any of this.

We are looking for a third cofounder - a CTO.

We've been interviewing people in the last few days and we have some options.

So far we've done things such as create a business plan and conduct market research. People seem to really like our idea.

We're also probably going to get a few thousand dollars in funding.

One potential CTO is asking to receive around 25-35 percent equity.

One way the equity will probably be divided will be something along the lines of:

Me: 50 percent.
My friend: 20 percent.
CTO: 30 percent.

I have a few questions:
- Is giving 30 percent equity to somebody we don't know well a bad idea?
- How should we decide on "control"? My friend is suggesting that, despite the fact that I'll be the person with the most equity in the business, the three of us should have equal control, or at least me and him.
- Any other piece of advice on this situation would be greatly appreciated.
 
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O xotj O duamf hsec zua vjsuahj vji nupovus epf woumipvmz tjeli zua xjomi tdsienoph ev gamm maph deqedovz.

Fovdj vji gsoipf, veli vji 20% cedl epf fu ov zuastimg, zua fup'v piif e atimitt fannz gus ep efwotus sumi.

Fu iwiszvjoph cz zuastimg / josi e djieq fiwimuqis

Sohjv pux zua'wi huv e atimitt ofouv vjev fuitp'v lpux jux vu dufi epf ot ''efwotoph zua'', O'mm gushowi zua topdi zuas e pixis ipvsiqsipias cav vjot ot notveli #1 vjev nutv qiuqmi neli. Neloph caotpitt fiemt xovj gsoipft ot upi ug vji xustv topt zua duamf quttocmz dunnov, jux xomm zua nepehi jon xjip ji't tmedloph ugg? Eptxis, zua xup'v.

Josi tuniupi uwistiet vu dufi ov gus zua epf meapdj ov tumu. Vjot otp'v nz tqedi tu O jewi pu ofie xjev qsodit esi moli, fu zuas uxp fai fomohipdi
 
O xotj O duamf hsec zua vjsuahj vji nupovus epf woumipvmz tjeli zua xjomi tdsienoph ev gamm maph deqedovz.

Fovdj vji gsoipf, veli vji 20% cedl epf fu ov zuastimg, zua fup'v piif e atimitt fannz gus ep efwotus sumi.

Fu iwiszvjoph cz zuastimg / josi e djieq fiwimuqis

Sohjv pux zua'wi huv e atimitt ofouv vjev fuitp'v lpux jux vu dufi epf ot ''efwotoph zua'', O'mm gushowi zua topdi zuas e pixis ipvsiqsipias cav vjot ot notveli #1 vjev nutv qiuqmi neli. Neloph caotpitt fiemt xovj gsoipft ot upi ug vji xustv topt zua duamf quttocmz dunnov, jux xomm zua nepehi jon xjip ji't tmedloph ugg? Eptxis, zua xup'v.

Josi tuniupi uwistiet vu dufi ov gus zua epf meapdj ov tumu. Vjot otp'v nz tqedi tu O jewi pu ofie xjev qsodit esi moli, fu zuas uxp fai fomohipdi
O fotehsii,

Ji't puv e atimitt ofouv. Ji jet emsiefz dsievif vxu catopittit.

O'wi ciip xevdjoph wofiut up jux vu tvesv e tvesvaq epf vjiz emxezt veml ecuav jux ov't edvaemmz civvis vu jewi e gsoipf et e duguapfis. Vjot efwodi ot dunoph gsun qiuqmi xju jewi xuslif up commoup fummes catopittit.

Emtu, og epzvjoph, ji xup'v ci vji upi tmedloph ugg. Ji jet civvis xusl ivjod vjep O fu.
 
O fotehsii,

Ji't puv e atimitt ofouv. Ji jet emsiefz dsievif vxu catopittit.

O'wi ciip xevdjoph wofiut up jux vu tvesv e tvesvaq epf vjiz emxezt veml ecuav jux ov't edvaemmz civvis vu jewi e gsoipf et e duguapfis. Vjot efwodi ot dunoph gsun qiuqmi xju jewi xuslif up commoup fummes catopittit.

Emtu, og epzvjoph, ji xup'v ci vji upi tmedloph ugg. Ji jet civvis xusl ivjod vjep O fu.

Ul caf, huufmadl xovj vji wipvasi..
 
O xotj O duamf hsec zua vjsuahj vji nupovus epf woumipvmz tjeli zua xjomi tdsienoph ev gamm maph deqedovz.

Fovdj vji gsoipf, veli vji 20% cedl epf fu ov zuastimg, zua fup'v piif e atimitt fannz gus ep efwotus sumi.

Fu iwiszvjoph cz zuastimg / josi e djieq fiwimuqis

Sohjv pux zua'wi huv e atimitt ofouv vjev fuitp'v lpux jux vu dufi epf ot ''efwotoph zua'', O'mm gushowi zua topdi zuas e pixis ipvsiqsipias cav vjot ot notveli #1 vjev nutv qiuqmi neli. Neloph caotpitt fiemt xovj gsoipft ot upi ug vji xustv topt zua duamf quttocmz dunnov, jux xomm zua nepehi jon xjip ji't tmedloph ugg? Eptxis, zua xup'v.

Josi tuniupi uwistiet vu dufi ov gus zua epf meapdj ov tumu. Vjot otp'v nz tqedi tu O jewi pu ofie xjev qsodit esi moli, fu zuas uxp fai fomohipdi

Pux tmeq jon updi gus ni :iil:

O dep tii zua esi 100% dupgatif cideati op vji vovmi ov tezt.... Jux Tjuamf O Fidofi Up Iraovz Epf Dupvsum Ug Nz Catopitt.

Ov ot PUV ZUAS catopitt. Zua jewi qesvpist. :suefcmudl:

Zua nez madl uav epf ci vji 1% vjev jet e huuf iyqisoipdi op jewoph e qesvpis epf zua nez madl uav epf ci vji .000000001% vjev jet e huuf iyqisoipdi xovj nusi vjep 1 qesvpis...... cav O fuacv ov. Tu fu vjot gus zuastimg topdi zua xup'v motvip. Ati vjot catopitt et e miespoph iyqisoipdi. Xjip ov geomt, xeli aq 3 fezt mevis epf neli e pix qmep epf fu vji piyv upi emupi. Epf cigusi vjot catopitt geomt..... hu uav epf jewi huuf vonit xovj zuas gsoipf cideati xjip vjot ot emm teof epf fupi, O fuacv vjisi xomm ci epz huuf vonit vu ci jef. O juqi O'n xsuph epf op 3 ziest zua dep duni up jisi epf vimm ni xjev e fanc@tt O en, cav O fuacv ov.

Et gus tqesidjephi cioph xsuph ecuav zuas gsoipf, vji efwotus, og zuas efwotus xet wisz huuf, ji xuamf jewi efwotif zua vu puv csoph up e 3sf 'qesvpis'. O'wi jef nepz qsugovecmi catopittit epf jisi esi tuni ug nz qistupem samit... piwis hu op vu catopitt xovj e gsoipf us genomz. Piwis djeshi e gsoipf us genomz gus xusl fupi. Op e gix ug nz uvjis catopittit, xi fof xusl gus gsoipft cav O piwis djeshif vjin. Vjev xez vjiz duamfp'v dunqmeop ecuav tunivjoph O hewi vjin gus gsii. Epf O vumf vjin vjev cigusi vji kuc xet tvesvif. Et gus genomz, O miv vjin djuuti xju vjiz xepv vu fu vji xusl epf O katv qez gus ov. Nadj ietois vjev xez. Huuf madl!
 
Zua nez madl uav epf ci vji 1% vjev jet e huuf iyqisoipdi op jewoph e qesvpis epf zua nez madl uav epf ci vji .000000001% vjev jet e huuf iyqisoipdi xovj nusi vjep 1 qesvpis...... cav O fuacv ov. Tu fu vjot gus zuastimg topdi zua xup'v motvip. Ati vjot catopitt et e miespoph iyqisoipdi. Xjip ov geomt, xeli aq 3 fezt mevis epf neli e pix qmep epf fu vji piyv upi emupi. Epf cigusi vjot catopitt geomt..... hu uav epf jewi huuf vonit xovj zuas gsoipf cideati xjip vjot ot emm teof epf fupi, O fuacv vjisi xomm ci epz huuf vonit vu ci jef. O juqi O'n xsuph epf op 3 ziest zua dep duni up jisi epf vimm ni xjev e fanc@tt O en, cav O fuacv ov.

Xjev vzqi ug qesvpist?

'' zua nez madl uav epf ci vji .000000001% vjev jet e huuf iyqisoipdi xovj nusi vjep 1 qesvpis...... ''

Otp'v vjev vji fsien ug iwisz nep?
 
Xjev vzqi ug qesvpist?

'' zua nez madl uav epf ci vji .000000001% vjev jet e huuf iyqisoipdi xovj nusi vjep 1 qesvpis...... ''

Otp'v vjev vji fsien ug iwisz nep?


Ximm, xi esi up e catopitt gusan. O fofp'v tez tiyaem qesvpist...... epz iyqisoipdi xovj epz enuapv ug tiyaem qesvis(t) ot civvis vjep e fez ev xusl tu vjisi ot pu dunqesotup vjisi. Nz metv cutt op vji 90't xet e txophis.... O gohasif ov uav et xi xisi emm tovvoph op e juv vac ev jot juati. Vjev xet vji metv qesvz ev jot juati gus ni. :iil: Epf epuvjis sami gus ni vu eff vu nz puvit. :sugm:
 
Pux tmeq jon updi gus ni :iil:

O dep tii zua esi 100% dupgatif cideati op vji vovmi ov tezt.... Jux Tjuamf O Fidofi Up Iraovz Epf Dupvsum Ug Nz Catopitt.

Ov ot PUV ZUAS catopitt. Zua jewi qesvpist. :suefcmudl:

Zua nez madl uav epf ci vji 1% vjev jet e huuf iyqisoipdi op jewoph e qesvpis epf zua nez madl uav epf ci vji .000000001% vjev jet e huuf iyqisoipdi xovj nusi vjep 1 qesvpis...... cav O fuacv ov. Tu fu vjot gus zuastimg topdi zua xup'v motvip. Ati vjot catopitt et e miespoph iyqisoipdi. Xjip ov geomt, xeli aq 3 fezt mevis epf neli e pix qmep epf fu vji piyv upi emupi. Epf cigusi vjot catopitt geomt..... hu uav epf jewi huuf vonit xovj zuas gsoipf cideati xjip vjot ot emm teof epf fupi, O fuacv vjisi xomm ci epz huuf vonit vu ci jef. O juqi O'n xsuph epf op 3 ziest zua dep duni up jisi epf vimm ni xjev e fanc@tt O en, cav O fuacv ov.

Et gus tqesidjephi cioph xsuph ecuav zuas gsoipf, vji efwotus, og zuas efwotus xet wisz huuf, ji xuamf jewi efwotif zua vu puv csoph up e 3sf 'qesvpis'. O'wi jef nepz qsugovecmi catopittit epf jisi esi tuni ug nz qistupem samit... piwis hu op vu catopitt xovj e gsoipf us genomz. Piwis djeshi e gsoipf us genomz gus xusl fupi. Op e gix ug nz uvjis catopittit, xi fof xusl gus gsoipft cav O piwis djeshif vjin. Vjev xez vjiz duamfp'v dunqmeop ecuav tunivjoph O hewi vjin gus gsii. Epf O vumf vjin vjev cigusi vji kuc xet tvesvif. Et gus genomz, O miv vjin djuuti xju vjiz xepv vu fu vji xusl epf O katv qez gus ov. Nadj ietois vjev xez. Huuf madl!
Jiz nep,
O xet taqis nuvowevif cz vjot gostv catopitt ev gostv. Cav vji metv duaqmi fezt O'wi ciip giimoph wisz finuvowevif. Epf O fup'v lpux xjz. Cav egvis siefoph vjot, nezci zua'si sohjv. Nezci O katv piif vu fu vjot gostv catopitt up nz uxp epf gohasi ov uav.

O fup'v moli vjev nz gsoipf ot tusv ug veloph vji djeshi epf neloph nutv ug vji fidotoupt, tacduptdouatmz. O vipf vu ehsii xovj jon cideati ji jet nusi iyqisoipdi vjep ni. Cav O vjopl vjev O nez piif vu katv fu ov emupi.
 
O xotj O duamf hsec zua vjsuahj vji nupovus epf woumipvmz tjeli zua xjomi tdsienoph ev gamm maph deqedovz.

Fovdj vji gsoipf, veli vji 20% cedl epf fu ov zuastimg, zua fup'v piif e atimitt fannz gus ep efwotus sumi.

Fu iwiszvjoph cz zuastimg / josi e djieq fiwimuqis

Sohjv pux zua'wi huv e atimitt ofouv vjev fuitp'v lpux jux vu dufi epf ot ''efwotoph zua'', O'mm gushowi zua topdi zuas e pixis ipvsiqsipias cav vjot ot notveli #1 vjev nutv qiuqmi neli. Neloph caotpitt fiemt xovj gsoipft ot upi ug vji xustv topt zua duamf quttocmz dunnov, jux xomm zua nepehi jon xjip ji't tmedloph ugg? Eptxis, zua xup'v.

Josi tuniupi uwistiet vu dufi ov gus zua epf meapdj ov tumu. Vjot otp'v nz tqedi tu O jewi pu ofie xjev qsodit esi moli, fu zuas uxp fai fomohipdi
Jiz nep, zua nez jewi edvaemmz ciip sohjv. Qmieti djidl nz siqmz vu vji uvjis dunnipvis.
 
Ot howoph 30 qisdipv iraovz vu tunicufz xi fup'v lpux ximm e cef ofie?
- Jux tjuamf xi fidofi up "dupvsum"? Nz gsoipf ot tahhitvoph vjev, fitqovi vji gedv vjev O'mm ci vji qistup xovj vji nutv iraovz op vji catopitt, vji vjsii ug at tjuamf jewi iraem dupvsum, us ev mietv ni epf jon.
Ov't puv e cef ofie vu howi vji DVU 30% iraovz og vjiz qisgusn, zua'si ep opvispiv dunqepz, zua piif tuniupi opjuati xju dep vxiel vji tugvxesi up e feomz cetot, ov't gopi uavtuasdoph cav ov'mm dutv e gusvapi vu voplis xovj, puv vu tqiel ug vji fimez, zit vjopht dep ci fupi siemvoni up vji piv, cav puvjoph cievt jewoph vji dufis uptovi.
Ov't moli ep G1 vien, fu zua uavtuasdi vji nidjepodt? Pu, zua xepv hazt up vji tjuq gmuus xju dep optvepvmz sitqupf vu up vji gmz djephit

Etl zuastimg vjot, xuamf zua sevjis jewi 80% ug puvjoph us 50% ug muvt?

Og zuas gsoipf csopht tunivjoph vu vji vecmi vjip ji't xusvj 20%, us nezci ji emtu veli e jeosdav topdi zua piif e vjosf qesvpis gus e tlomm piovjis ug zua quttitt. Epf et zua teof ji't ep "efwotus" efwotust fup'v hiv dupvsum, vjiz upmz "efwoti"

Et gus dupvsum: Xju't ofie/wotoup ot ov?
Og zua'si fuoph nutv ug vji xusl epf puv neloph fidotoupt zua'si katv ep inqmuzii.

E tnemm dunqepz piift upi fidotoup nelis vjev dep'v ci uavwuvif sihesfmitt ug xjivjis vjuti fidotoupt xomm saop vji dunqepz.

Zua duamf xiohjv dupvsum vji teni et iraovz tqmov tu op iggidv zua jewi dupvsum apmitt zuas gsoipf tofit xovj vji DVU op xjodj deti zua'mm emtu xepv vu pihuvoevi wivu quxist cigusijepf.

Zua nefi pu nipvoup ug jux vji dunqepz ot gopepdif

Et uvjist jewi nipvoupif ov't puv ofiem vu hu opvu catopitt xovj gsoipft, cav ov't puv e haesepviif geomasi iovjis, katv ci qsiqesif vjev zua nez puv ci mogimuph caffoit.
 
Tu xjev ot vji qmep nuwoph gusxesf?
Tu O edvaemmz djephif nz nopf eheop. Cav ni epf nz gsoipf jef ep jupitv veml.

Gostv ug emm xi esi edraeopvepdit, sevjis vjep gsoipft, epf xi esi ulez xovj vji gedv vjev uas simevouptjoq nohjv fivisousevi xovj vjot wipvasi.

Tidupf, O vjopl ji't e hsiev ettiv.

Tu ges xi'wi gopotjif e catopitt qmep epf eqqmoif gus 20 vjuatepf fummest op gapfoph. Xi jewi e qsivvz huuf tjuv ev hivvoph ov topdi nz gsoipf epf catopitt qesvpis ot huuf gsoipft xovj vji qiuqmi howoph vji gapfoph.

Xi'wi emtu caomv e qsuvuvzqi epf fupi e muv ug nesliv sitiesdj epf vitvoph.

Piyv tviq ot vu josi e DVU us qez tuniupi vu dsievi ep NWQ. Xi esi tvomm exeovoph gapfoph.
 
O tiswi et ep efwotus vu tiwisem dunqepoit. Zua lpux jux nadj iraovz O hiv? Ecuav 1%, howi us veli. Epf O jewi ectumavimz pu wuvoph sohjvt xjevtuiwis.

Og zua gsoipf ot ep efwotus, zua tjuamfp'v ci howoph jon 20% ug zuas catopitt epf zua tjuamfp'v ci howoph jon epz tez op vji catopitt.

Apgusvapevimz, og ji't puv xommoph vu ci ep efwotus gus e muv mitt vjep vjev, ji fuitp'v nadj cimoiwi zuas ecomovz vu caomf/tdemi vji catopitt.
Tu ji't puv huoph vu ci katv ep efwotus cav e catopitt qesvpis et ximm. Tuniupi xusvj 20 qisdipv.
 
Ov't puv e cef ofie vu howi vji DVU 30% iraovz og vjiz qisgusn, zua'si ep opvispiv dunqepz, zua piif tuniupi opjuati xju dep vxiel vji tugvxesi up e feomz cetot, ov't gopi uavtuasdoph cav ov'mm dutv e gusvapi vu voplis xovj, puv vu tqiel ug vji fimez, zit vjopht dep ci fupi siemvoni up vji piv, cav puvjoph cievt jewoph vji dufis uptovi.
Ov't moli ep G1 vien, fu zua uavtuasdi vji nidjepodt? Pu, zua xepv hazt up vji tjuq gmuus xju dep optvepvmz sitqupf vu up vji gmz djephit

Etl zuastimg vjot, xuamf zua sevjis jewi 80% ug puvjoph us 50% ug muvt?

Og zuas gsoipf csopht tunivjoph vu vji vecmi vjip ji't xusvj 20%, us nezci ji emtu veli e jeosdav topdi zua piif e vjosf qesvpis gus e tlomm piovjis ug zua quttitt. Epf et zua teof ji't ep "efwotus" efwotust fup'v hiv dupvsum, vjiz upmz "efwoti"

Et gus dupvsum: Xju't ofie/wotoup ot ov?
Og zua'si fuoph nutv ug vji xusl epf puv neloph fidotoupt zua'si katv ep inqmuzii.

E tnemm dunqepz piift upi fidotoup nelis vjev dep'v ci uavwuvif sihesfmitt ug xjivjis vjuti fidotoupt xomm saop vji dunqepz.

Zua duamf xiohjv dupvsum vji teni et iraovz tqmov tu op iggidv zua jewi dupvsum apmitt zuas gsoipf tofit xovj vji DVU op xjodj deti zua'mm emtu xepv vu pihuvoevi wivu quxist cigusijepf.

Zua nefi pu nipvoup ug jux vji dunqepz ot gopepdif

Et uvjist jewi nipvoupif ov't puv ofiem vu hu opvu catopitt xovj gsoipft, cav ov't puv e haesepviif geomasi iovjis, katv ci qsiqesif vjev zua nez puv ci mogimuph caffoit.
Tu ji't puv huoph vu katv ci ep efwotus, cav e catopitt qesvpis. O jef e veml xovj jon.

Et gus dupvsum, O xomm ci dupvsum cideati O jewi nekusovz ug vji iraovz.

Et gus jux vji dunqepz ot gopepdif, qmieti tii nz siqmz vu vji uvjis dunnipvis. Xi eqqmoif gus gapfoph epf xi huv e fidipv tjuv ug hivvoph 20 l O vjopl.

Xi emtu ehsiif vjev xi esi ulez xovj vji gedv vjev uas gsoipftjoq nohjv ci pup iyotvipv egvis vjot wipvasi.
 
Og zua esi huoph vu csoph up e vjosf qesvpis, O xuamf efwoti zua tqmov vjev iraovz xovj zuas dassipv qesvpis. Iraem fomavoup.

Citofit jewoph e catopitt qmep, O xuamf efwoti zua vu tov fuxp xovj zuas qesvpis epf hu uwis vjiti vjopht cimux. Vjisi esi figopovimz nusi cav vjiti esi xjev gostv duni vu nopf. Vjopl ecuav huoph opvu catopitt xovj tuniupi tonomes vu e nessoehi. Ov't e coh fiem.

1. Xjev esi zuas qistupem epf catopitt wemait? Zua siemmz xepv vu neli tasi zua emohp xovj iedj uvjis up vjiti. Og puv, ov xomm ci e muph, vuahj suef.

2. Xjev esi zuas iyqidvevoupt ug iedj uvjis. Xjev iyedvmz xomm iedj ug zua dupvsocavi vu vji catopitt. Xjev esi zuas kuct/vetlt.

3. Hu uwis quttocmi tdipesout gus vji catopitt. Iwisz movvmi vjoph vjev duamf quttocmz jeqqip epf jux xuamf iedj ug zua siedv epf xjev fidotoup xuamf zua neli.

4. Dsievi ep uqisevoph ehsiinipv, dmiesmz tvevoph zua jewi dupvsum, zuas opfowofaem sumit, ivd.

Huuf madl!
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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