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- Jun 26, 2023
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Hey guys,
for the last 2 weeks, I contacted local businesses to get my first clients as a Google Ads freelancer. I tried cold emailing and cold calling but my first approaches failed.
Then I stumbled across @Fox free Web designer guide, which really changed how I contacted local businesses. I now focused on the potential results my service had for them instead of focusing on the details of my service. This may sound obvious to you but as I started I thought differently.
However, I now managed to find my first really interested local business. I managed to get his phone number and we will have a call on Monday afternoon. He is a big local real estate marketer.
Now I want to prepare myself for how I will approach this call.
My idea is to research whether other real estate marketers in the area are already running Google Ads. Depending on whether his competitors are already advertising, I could tell him that he is losing valuable customers and that I could help him through my work. If his competition is not advertising yet, I could tell him it would be a good way to stand out from the local competition and get many new customers.
In any case, I don't think I should approach the conversation like a sales pitch, but like a nice little chat between friends who want to help each other.
Nevertheless, I am very nervous and don't want to fail. How do you approach such phone calls? Do you deal with the details of your service? Do you mainly talk or do you want to answer his questions? Am I overthinking it?
for the last 2 weeks, I contacted local businesses to get my first clients as a Google Ads freelancer. I tried cold emailing and cold calling but my first approaches failed.
Then I stumbled across @Fox free Web designer guide, which really changed how I contacted local businesses. I now focused on the potential results my service had for them instead of focusing on the details of my service. This may sound obvious to you but as I started I thought differently.
However, I now managed to find my first really interested local business. I managed to get his phone number and we will have a call on Monday afternoon. He is a big local real estate marketer.
Now I want to prepare myself for how I will approach this call.
My idea is to research whether other real estate marketers in the area are already running Google Ads. Depending on whether his competitors are already advertising, I could tell him that he is losing valuable customers and that I could help him through my work. If his competition is not advertising yet, I could tell him it would be a good way to stand out from the local competition and get many new customers.
In any case, I don't think I should approach the conversation like a sales pitch, but like a nice little chat between friends who want to help each other.
Nevertheless, I am very nervous and don't want to fail. How do you approach such phone calls? Do you deal with the details of your service? Do you mainly talk or do you want to answer his questions? Am I overthinking it?
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