The first thing you need to know about buzz marketing is this: generating buzz isn’t completely random. There’s a science to getting people to talk about your business, and it’s something you can learn to do.
[...] Most people think it’s something that happens randomly, but in the book Buzzmarketing, author Mark Hughes talks about how buzz can be generated by following a few basic principles. Businesses that follow these principles are much more successful at getting people and news outlets talking about their brand than businesses that only use traditional marketing tactics.
[...] Mark Hughes calls these conversation starters the six buttons of buzz. Based on his research, the following topics are very effective at getting people talking:
[...] Most people think it’s something that happens randomly, but in the book Buzzmarketing, author Mark Hughes talks about how buzz can be generated by following a few basic principles. Businesses that follow these principles are much more successful at getting people and news outlets talking about their brand than businesses that only use traditional marketing tactics.
[...] Mark Hughes calls these conversation starters the six buttons of buzz. Based on his research, the following topics are very effective at getting people talking:
- Taboo (controversial)
- The Unusual (unique)
- The Remarkable
- The Outrageous
- The Hilarious
- Secrets (kept and revealed)
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