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Welcome @stjoad.
Here's my uneducated opinion:
I'm afraid this may be too technical for many people. Only really dedicated marketers would probably be interested in it which greatly limits your potential audience. Also, not sure how to monetize it other than via a paid newsletter.
Still, out of all the ideas this makes most sense to me and is easy to understand.
After checking out that Folyo newsletter and your explanation I have zero idea what it is so I can't comment on that.
I don't get it either, sorry.
Do A/B tests done for one project translate into A/B tests for someone else? I always understood it as something unique to each project. For example, on one website an orange button generates more sign-ups compared to a green one but on another it won't.
That's so incredibly niche I wouldn't ever consider starting a newsletter for something like this.
A service business? Perhaps.
A content business, never. In general, IMO content-based businesses mostly work for big niches only.
I like it a lot, too. Could you create something similar but different?
Here's my uneducated opinion:
Proof Marketers – I found tips.ariyh.com, a Substack newsletter where this guy summarizes academic studies related to marketing & advertising. He seems to be doing quite well (9000+ subscribers as of this moment) and is monetizing with sponsorships, a job board, and selling his own product(s) and services.
I think there's room for another competitor in this space. This stuff is fascinating and there are a ton of promotion opportunities on Reddit, Twitter, marketing forums, Facebook Groups, etc. I have proofmarketers.com and am exploring the toughest part of this model: combing through thousands of studies for "real/practical" nuggets, and then summarizing them for the layman.
I'm afraid this may be too technical for many people. Only really dedicated marketers would probably be interested in it which greatly limits your potential audience. Also, not sure how to monetize it other than via a paid newsletter.
Still, out of all the ideas this makes most sense to me and is easy to understand.
RFP Newsletter – Again, this is based on another newsletter called Folyo, which is a weekly set of website design RFPs (Request for Proposals) sent to agencies. He charges $97/month and appears to have $10,000/month in revenue. It doesn't seem hard to find these RFPs (just need a decent knowledge of how to use Google/LinkedIn + access to a few RFP marketplaces). Seems pretty lucrative.
Pitfalls: RFPs are often high-budget, but notoriously difficult to win – so they're not very appealing to small agencies and freelancers. Since there's a finite number of RFPs out there, you don't want the paying subscriber list to grow too big – hence why he's charging $97/month. If it gets too big, then subscribers have more competition if they're bidding on the RFPs. Also not sure how I'd promote something like this...possibly directly emailing marketing agencies?
This one has promise.
After checking out that Folyo newsletter and your explanation I have zero idea what it is so I can't comment on that.
Website Design Leads – This idea branches off the RFP Newsletter idea and, admittedly, has major issues. There are many, many businesses driving paid traffic to shitty websites. Huge opportunity for businesses to improve revenue and cost-per-lead. I thought about putting together a weekly list of website "leads" for agency subscribers – businesses driving paid traffic to shitty websites.
Pitfalls: despite being in a prime position to improve their websites for more $$$, these leads are cold. And the bigger the list gets, the more competition there is for each lead. On top of that, the businesses would probably be super annoyed if they suddenly were hit with dozens of pitches from agencies out of nowhere (might make them dig their heels in even more).
Still, I think there might be something here. Just with a different model?
I don't get it either, sorry.
A/B Tests Newsletter – This idea branches off the Proof Marketers idea. Basically, I'd love to curate a list of real A/B tests every week for marketers. This would include the results (screenshots), the actually creative/copy being tested (screenshots), and analysis. I even created this popular Reddit post on r/marketing, which I feel proves that marketers are (1) interested in A/B test results and (2) not too shy from revealing their results.
Pitfalls: Brainstorming a way to reliably cultivate these A/B test results. Most of the replies to the Reddit post were anecdotal – I'd want real results with evidence (screenshots at least).
Do A/B tests done for one project translate into A/B tests for someone else? I always understood it as something unique to each project. For example, on one website an orange button generates more sign-ups compared to a green one but on another it won't.
Junk Removal Marketing Newsletter – I'm not even sure what kind of content I'd produce, but curious to hear any thoughts since this is my expertise. And given an audience of junk removal business owners, I could totally monetize by selling my services (Google Ads setup/mgmt, website buildouts, Google Ads keywords, Facebook Ads setup, etc...).
I just have a hard time coming up with something tangible to offer subscribers on a weekly basis – once I'm done giving them my marketing plan, there's not much else to discuss. Or is there? Perhaps a weekly interview with a junk removal business (like Starter Story)? Would love some ideas.
That's so incredibly niche I wouldn't ever consider starting a newsletter for something like this.
A service business? Perhaps.
A content business, never. In general, IMO content-based businesses mostly work for big niches only.
P.S. Another newsletter I love is MarketingExamples.com. So good.
I like it a lot, too. Could you create something similar but different?
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