How to find investors for my lawn care company

[Bertram]

Puyallup Washington.

Local small business development centers offering grants and loans:

Home | SBDC

Helping Washington Businesses Grow and Succeed Contact us for confidential, no-cost business advising. Contact An Advisor You’re the expert on your business ...

wsbdc.org

New Small Business Development Center Open in Puyallup | South Sound Business

The Washington Small Business Development Center opened a new location in Puyallup. This is the SBDC’s second location in Pierce County, with another center in Tacoma.

southsoundbiz.com

Edmonds College: Entrepreneurship - Small Business Development Center (SBDC)

www.edcc.edu

Business | Puyallup, WA

Business

www.cityofpuyallup.org

Here's the federal funding source for state-level support of small businesses, the Dept. of Commerce:

Washington State Business Grants & Loans

Washington offers a range of business grants & loans to help fuel growth and expansion in communities statewide, including Fund Local and Craft 3 loans.

www.commerce.wa.gov

Find local assistance | U.S. Small Business Administration

www.sba.gov

You're so close to Seattle what a great trajectory that would be. I'd put that in the grant/loan application. If the grant program is exclusively about Puyallup economic growth then maybe not.

Also if you hire unskilled labor, you can sign up locally to offer on-the-job training (subsidized) for dislocated workers. You hire good people laid off from jobs and receive compensation as well as tax breaks.
Apply for a small business grant because you're going to provide steady jobs and training and also offer jobs to dislocated workers. You could thus write in the half or full costs for 3-4 vehicles and equipment for 3-4 crews for this first round. Also request funding for a skilled dislocated worker to do your booking, accounts, office admin.
If you do a little work to tell your own meaningful story in the grant application and then add half a dozen data points about the local need for workforce development for the 18-23 year-olds (there is local data) or about job insecurity in the area, you application will be 10X stronger than expected.

There are at least 3-4 local unskilled worker agencies in the vicinity who you might want to partner with. They'd find, process, screen and send you job applicants and take care of the entire bureaucratic side of your giving job opportunities to laid off workers. It's likely that this partnership would add some punch to the grant application also. They'd receive more funding to be the bureaucrats and you'd receive funding to buy trucks.

 

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[Ing]

Hi, I have no direct answer to your question, but when I read about your project, I began to calculate.

For the situation here in Germany I found out, doing that job myself is quite rewarding.

But having another team without me, doing, what you expect, will barely bring profit.
Why: The taxes (vat) take their part, health insurance and social security take another.
In best case I have 6 € profit of every hour a worker works for me. Are 3,5 € after income tax.

Maybe my calculation has mistakes, but what I want to tell: calculate and calculate with your tax consultant, before taking that money with that promise of return!

Good luck; enjoyed reading your story of success!

 

[Johnny boy]

Hi, I have no direct answer to your question, but when I read about your project, I began to calculate.

For the situation here in Germany I found out, doing that job myself is quite rewarding.

But having another team without me, doing, what you expect, will barely bring profit.
Why: The taxes (vat) take their part, health insurance and social security take another.
In best case I have 6 € profit of every hour a worker works for me. Are 3,5 € after income tax.

Maybe my calculation has mistakes, but what I want to tell: calculate and calculate with your tax consultant, before taking that money with that promise of return!

Good luck; enjoyed reading your story of success!

Well I hope you fix your business model to be more profitable someday. My enjoyment comes from running the company, not mowing lawns.

Thank you for following.

 

[Rabby]

Just curious what the paper investors at your local REIA said. No go?

@JScott 's advice is good stuff. People will have to think less if you just say "I'm offering a note, $40k at 12%, 2 year term, to expand my contract lawn services business. <details of business>". You're not begging, you're selling someone the opportunity to make 12% (or however much) on their money. Personally, I think you could get a taker at 7-10% if you're in the right group. Down here at least, some individual paper investors are not all that choosey. They justdon't want their SDIRA money to rot away with inFLATION.

 

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[Rabby]

Also, I would avoid kabbage and similar short term cash services. I looked into them, and they tell you the interest rate is say, 10%. When you look over the payment schedule and contract, which I hope you do, you find out that 10% is not annual. It's over a month, or week or something. Add it all up and you'd might as well do one of those 1000% payday loans. You can definitely find better terms.

 

[Johnny boy]

Just curious what the paper investors at your local REIA said. No go?

@JScott 's advice is good stuff. People will have to think less if you just say "I'm offering a note, $40k at 12%, 2 year term, to expand my contract lawn services business. <details of business>". You're not begging, you're selling someone the opportunity to make 12% (or however much) on their money. Personally, I think you could get a taker at 7-10% if you're in the right group. Down here at least, some individual paper investors are not all that choosey. They justdon't want their SDIRA money to rot away with inFLATION.

I'm heading to some meetups very soon. I just put together a pitch deck.

Also, I just sent messages to a hundred people on LinkedIn that describe themselves as an angel investor in the Seattle area. One of my customers says he can forward my pitch deck to people he knows. One of my web design and marketing consulting clients said she can forward my pitch deck to investors. She lives down in San Francisco.

 

[Johnny boy]

Also, I would avoid kabbage and similar short term cash services. I looked into them, and they tell you the interest rate is say, 10%. When you look over the payment schedule and contract, which I hope you do, you find out that 10% is not annual. It's over a month, or week or something. Add it all up and you'd might as well do one of those 1000% payday loans. You can definitely find better terms.

I know. Those lending companies don't differentiate between good businesses or bad businesses. They just run credit and make a judgement based on revenue and time in business. Nothing to do with metrics that will actually determine growth. So they HAVE to charge 100%+ APR. My strength is I actually have a profitable business with lots of consumer demand. I need to leverage it with private investors who know what to look for instead of a monolithic online calculator that tells me what I "qualify" for.

 

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[SteveO]

I know. Those lending companies don't differentiate between good businesses or bad businesses. They just run credit and make a judgement based on revenue and time in business. Nothing to do with metrics that will actually determine growth. So they HAVE to charge 100%+ APR. My strength is I actually have a profitable business with lots of consumer demand. I need to leverage it with private investors who know what to look for instead of a monolithic online calculator that tells me what I "qualify" for.

"
When I wanted to start in the multi-family business many years ago, I found that "NO" answers came easily from banks and lending institutions. The thing is that you need to be persistent. Not everyone has the same philosophy about lending. Nor do they all have the same beliefs. Sometimes you can find a place that believes in the business owner.

Ask 100 places and you will likely get a couple "YES" answers. It would be a much better option than private investors.

 

[broswoodwork]

How much would it cost to start an identical (franchise) operation @Johnny boy ?

Maybe selling master franchise ops to guys in the other national markets, who in turn sell individual crew operations to smaller operators, could put $20k+ x 100 major markets in your pocket.

Way over my head, but you seem to have the business down to a science.

 

[Johnny boy]

Keep in mind that angel investors aren't in the *lending* business, they're in the *equity* business. They trade money for an ownership position, with the expectation that you'll eventually cash out on the business and they'll earn a multiple of their investment in return at that point (not payments before that time).

Personally, I like your hustle. I'm not comfortable lending 3000 miles away without harder collateral (real estate, for example), but if you were local to me, we'd figure it out. If you're willing to give up some equity and bring in a partner, I would bet you can find someone with business experience in your area who has extra cash and would love to invest in a business where they can generate some long-term passive income by helping you expand and grow. (This is what I'd propose if we were in the same area.)

I would suggest attending some entrepreneur meetups and network with the folks who have money and are trying to figure out a business to start. There are likely some good partners in that space...

I’ll be going to meetups as well. I agree.

 

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[Johnny boy]

How much would it cost to start an identical (franchise) operation @Johnny boy ?

Maybe selling master franchise ops to guys in the other national markets, who in turn sell individual crew operations to smaller operators, could put $20k+ x 100 major markets in your pocket.

Way over my head, but you seem to have the business down to a science.

I fully expect this to be a franchise business eventually. Otherwise I wouldn’t be doing this. I’d be building websites making 4k a month living in a villa in Bali working a couple hours a day.

 

[Lion Identity]

Summer of 2018 I was selling cars going nowhere.

I made a post on here about starting a lawn care company.

GOLD! - HOT! - Starting (and Fastlaning) a lawn care service business

21 and currently selling cars at the moment. I’ve got some money to throw at something. I just bought a used trailer and have some lawn equipment. Got a pro website, branding, and I have decent copywriting skills for posting ads. Started with craigslist, Google AdWords and I’m on yelp and...

www.thefastlaneforum.com

During the summer, fall and winter of 2018, I learned a lot of lessons about management and how to actually run a business.

This spring, I signed up a full schedule of customers for recurring services only for 12 month plans.

This year, I moved out, got my first place, managed the business, had an amazing time, and kept things going strong. As we go into the winter, I will have the same monthly revenue since customers signed up for 12 months plans.

I want to grow the business and am looking for investors that want a place to park 20-30k and see it grow much faster.

A single crew can bring in 8 thousand a month while costing 5 thousand in expenses. This year that paid for my living expenses but with another crew it would make things much easier.

I can easily manage many crews because of the scalable nature of how I set up my business. We perform simple, recurring services. Which makes it easier to higher low-skill laborers and with less mistakes. We only sign up customers with recurring scheduled maintenance, so our scheduling is extremely efficient, and there are no gaps in our schedule.

And since I am signing up each customer for a 12 month time frame, I'm not out bidding jobs all day, allowing me to manage more effectively. We have GPS tracking for the truck, so I can see which jobs they are at and what they have left. Everything is handled remotely. All customers have a card on file that is charged automatically at the beginning of the month and we have cancellation fees if they want to cancel. We are not busy chasing invoices and have 0 accounts past due.

I am confident that 5+ crews would be easy. Our costs are nearly variable, so we only have expenses when we are working (biggest costs by far are labor and gas). If I had 10 crews working, and the economy crashed and we had to downsize to 3 crews, it would be easy to do. There is little risk for being overexposed, which makes it much more of a safe investment.

I can put up collateral. I own a truck and trailer with equipment. I also own a 1977 datsun 280z. I also have a kidney that I don't really need. I will put all of them up as collateral for a loan. I am more sure of my business than I am of the sun coming up tomorrow.

I want help in finding investors for this business of mine. I want to have at least two crews working next year, and more as the year goes on.

If you know anyone, or know good places to look, let me know.

Thank you.

Instead of giving away equity for investment, and due to the fact that a service business like that can be difficult to find investors for, it may be prudent to search for financing based on your credit, income and business profile. If you need assistance with that I can help, but with your business type that may be the best path to prosperity.

 

[Johnny boy]

Instead of giving away equity for investment, and due to the fact that a service business like that can be difficult to find investors for, it may be prudent to search for financing based on your credit, income and business profile. If you need assistance with that I can help, but with your business type that may be the best path to prosperity.

Tried that.

 

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[advantagecp]

Am I the only person here who thinks this business should be bootstrapped? The fact is that a 10-12% return would not be enough for me, at this point of the businesses' development, not even close. I would want equity. I see it as risky because there is no track record of growth beyond the first crew.

Scaling a service industry business to infinity is easier said than done. And realistically, considering the value of your time you are not even profitable yet.

Hire a new employee with a presentable truck, put magnetic signs on it, pay him extra for the use of the truck. Now you have the second crew on the road for only a couple of thousand $ maximum.

 

[Johnny boy]

Am I the only person here who thinks this business should be bootstrapped? The fact is that a 10-12% return would not be enough for me, at this point of the businesses' development, not even close. I would want equity. I see it as risky because there is no track record of growth beyond the first crew.

Scaling a service industry business to infinity is easier said than done. And realistically, considering the value of your time you are not even profitable yet.

Hire a new employee with a presentable truck, put magnetic signs on it, pay him extra for the use of the truck. Now you have the second crew on the road for only a couple of thousand $ maximum.

That’s a great option for your own business. Not mine. What if I have to fire him? Then 50% of my business disappears and my customers think we are a bad company.

terrible idea

 

[StrikingViper69]

I

That’s a great option for your own business. Not mine. What if I have to fire him? Then 50% of my business disappears and my customers think we are a bad company.

terrible idea

if you have the business, hire 3 of them at once, then you can still fire whoever you want

 

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[Johnny boy]

Currently working out deals. I’ll still keep going to meetups and asking people who can invest until something gets signed though.

Looking like 2020 is going to be a great year

 

[Johnny boy]

In the meantime, I’m going to offer 15% off to customers who want to pay in full for the next year. Same thing as a 15% loan.

 

[broswoodwork]

I fully expect this to be a franchise business eventually. Otherwise I wouldn’t be doing this. I’d be building websites making 4k a month living in a villa in Bali working a couple hours a day.

Shit... I was hoping to score a master franchise in the Boston market before they start selling for $250k a pop.

 

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[c4n]

In the meantime, I’m going to offer 15% off to customers who want to pay in full for the next year. Same thing as a 15% loan.

Not quite the same though because growing $85 to $100 (discount) takes 17.6% instead of just 15% growth from $100 to $115 (loan). That's why it's so much harder to gain back losses from investments (after a 50% loss you need to grow the remainder 100% to break even).

Some math (your numbers may vary):

To get the 2nd team operational you need: $20k
One customer is worth: $1k

Example with a 15% discount:
+ to raise $20k, 24 existing customers need to pay $850 = 24 x $850 = $20,400
- investment in 2nd team = -$20,000
+ you get 23 new customers x $1,000 = $23,000
----------------------
Result: $23,400

Example with a $20k 15% loan which you invest in the 2nd team:
+ same 24 existing customers x $1,000 = $24,000
+ same 23 new customers x $1,000 = $23,000
- loan repayment = -$23,000
---------------
Result: $24,000

Not a huge difference in this case, but something to keep in mind.

 

[Johnny boy]

Not quite the same though because growing $85 to $100 (discount) takes 17.6% instead of just 15% growth from $100 to $115 (loan). That's why it's so much harder to gain back losses from investments (after a 50% loss you need to grow the remainder 100% to break even).

Some math (your numbers may vary):

To get the 2nd team operational you need: $20k
One customer is worth: $1k

Example with a 15% discount:
+ to raise $20k, 24 existing customers need to pay $850 = 24 x $850 = $20,400
- investment in 2nd team = -$20,000
+ you get 23 new customers x $1,000 = $23,000
----------------------
Result: $23,400

Example with a $20k 15% loan which you invest in the 2nd team:
+ same 24 existing customers x $1,000 = $24,000
+ same 23 new customers x $1,000 = $23,000
- loan repayment = -$23,000
---------------
Result: $24,000

Not a huge difference in this case, but something to keep in mind.

Good point. “Discounts” are subjective anyways though

 

[Johnny boy]

Local small business development centers offering grants and loans:

Home | SBDC

Helping Washington Businesses Grow and Succeed Contact us for confidential, no-cost business advising. Contact An Advisor You’re the expert on your business ...

wsbdc.org

New Small Business Development Center Open in Puyallup | South Sound Business

The Washington Small Business Development Center opened a new location in Puyallup. This is the SBDC’s second location in Pierce County, with another center in Tacoma.

southsoundbiz.com

Edmonds College: Entrepreneurship - Small Business Development Center (SBDC)

www.edcc.edu

Business | Puyallup, WA

Business

www.cityofpuyallup.org

Here's the federal funding source for state-level support of small businesses, the Dept. of Commerce:

Washington State Business Grants & Loans

Washington offers a range of business grants & loans to help fuel growth and expansion in communities statewide, including Fund Local and Craft 3 loans.

www.commerce.wa.gov

Find local assistance | U.S. Small Business Administration

www.sba.gov

You're so close to Seattle what a great trajectory that would be. I'd put that in the grant/loan application. If the grant program is exclusively about Puyallup economic growth then maybe not.

Also if you hire unskilled labor, you can sign up locally to offer on-the-job training (subsidized) for dislocated workers. You hire good people laid off from jobs and receive compensation as well as tax breaks.
Apply for a small business grant because you're going to provide steady jobs and training and also offer jobs to dislocated workers. You could thus write in the half or full costs for 3-4 vehicles and equipment for 3-4 crews for this first round. Also request funding for a skilled dislocated worker to do your booking, accounts, office admin.
If you do a little work to tell your own meaningful story in the grant application and then add half a dozen data points about the local need for workforce development for the 18-23 year-olds (there is local data) or about job insecurity in the area, you application will be 10X stronger than expected.

There are at least 3-4 local unskilled worker agencies in the vicinity who you might want to partner with. They'd find, process, screen and send you job applicants and take care of the entire bureaucratic side of your giving job opportunities to laid off workers. It's likely that this partnership would add some punch to the grant application also. They'd receive more funding to be the bureaucrats and you'd receive funding to buy trucks.

Spoke to someone from the craft3 fund and I'll be meeting with an adviser soon to see if there's other opportunities available. Thanks for the links I appreciate it.

 

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[million$$$smile]

The problem isn't getting the business. The problem is KEEPING the business.
Been there. Done that.
And I have been there.
@Johnny boy, I know the biz, and I know the 'systems'. And I know your market.
My lawn care business ranged from University Place, Lakewood, Puyallup, and Tacoma.
I ran it for years. I ended up selling it, for several reasons.
First and foremost was labor. It is tough to keep good or great help. Anyone that learns enough to figure out how to mow a lawn(and believe me, it is an art) will try to do it themselves as it is so easy to get customers (keeping them is another thing). Anyone, that has smarts will realize that a mower, a blower, weedeater and edger is all it takes to 'mow and blow'
Heck, I started out in a Honda Civic with an electric hedge trimmer in Tacoma and from there built a small landscaping/lawn maintenance business in 2 years. It paid the bills.
But I didn't get rich either.
Why?
Low barrier of entry and weather. Mowing in the wet sucks.
Big time.
Labor hates it. Slows the work down to a snails pace. No one likes the rain. And the help are no different.
Again, no problem getting the jobs.

But the jobs are not the business.

The help (labor) is.

And of course, as you scale, the weather in your neck of the woods affects everything.

I know on paper it 'works'.

I know on a bright, beautiful August day running a mower around a house on Lake Steilacoom, with the Cascades in the distance or Ranier is awesome, and great.
Been there.

If you want to make this work, it has got to work for everyone.
Otherwise, you will constantly be fighting a revolving door of employees. Good help is hard to keep.
Show how you will be able to 'man' the job rather than get the job could make all the difference.

Not trying to throw a wrench in your fire, but if it was as easy as it sounded, there wouldn't be a need to ask for investors.
They would be finding you.

Make it extraordinarily good for your employees, and you will most likely have a winner.

Think about McD'ds, Burger King, and most of your franchises have in common?
Processes.
Ok. no problem. So they got the processes down.
Great.
Their biggest problem?
Keeping labor.
Anybody can flip a burger.
Or mow a lawn.
Retaining them is a whole 'nother story....

If you are talking to investors that have an inkling of the biz, they will understand that.

Create a business plan (VISION) that shows WHY the employees want to stay and you just might sell it to those that understand the business enough to invest.

Good luck!

 

[Johnny boy]

The problem isn't getting the business. The problem is KEEPING the business.
Been there. Done that.
And I have been there.
@Johnny boy, I know the biz, and I know the 'systems'. And I know your market.
My lawn care business ranged from University Place, Lakewood, Puyallup, and Tacoma.
I ran it for years. I ended up selling it, for several reasons.
First and foremost was labor. It is tough to keep good or great help. Anyone that learns enough to figure out how to mow a lawn(and believe me, it is an art) will try to do it themselves as it is so easy to get customers (keeping them is another thing). Anyone, that has smarts will realize that a mower, a blower, weedeater and edger is all it takes to 'mow and blow'
Heck, I started out in a Honda Civic with an electric hedge trimmer in Tacoma and from there built a small landscaping/lawn maintenance business in 2 years. It paid the bills.
But I didn't get rich either.
Why?
Low barrier of entry and weather. Mowing in the wet sucks.
Big time.
Labor hates it. Slows the work down to a snails pace. No one likes the rain. And the help are no different.
Again, no problem getting the jobs.

But the jobs are not the business.

The help (labor) is.

And of course, as you scale, the weather in your neck of the woods affects everything.

I know on paper it 'works'.

I know on a bright, beautiful August day running a mower around a house on Lake Steilacoom, with the Cascades in the distance or Ranier is awesome, and great.
Been there.

If you want to make this work, it has got to work for everyone.
Otherwise, you will constantly be fighting a revolving door of employees. Good help is hard to keep.
Show how you will be able to 'man' the job rather than get the job could make all the difference.

Not trying to throw a wrench in your fire, but if it was as easy as it sounded, there wouldn't be a need to ask for investors.
They would be finding you.

Make it extraordinarily good for your employees, and you will most likely have a winner.

Think about McD'ds, Burger King, and most of your franchises have in common?
Processes.
Ok. no problem. So they got the processes down.
Great.
Their biggest problem?
Keeping labor.
Anybody can flip a burger.
Or mow a lawn.
Retaining them is a whole 'nother story....

If you are talking to investors that have an inkling of the biz, they will understand that.

Create a business plan (VISION) that shows WHY the employees want to stay and you just might sell it to those that understand the business enough to invest.

Good luck!

After a year of managing it I can unequivocally say you’re dead wrong.

Thank god I’ve got the confidence not to listen even if I didn’t know better, but now I’ve got the experience too.

The entire point of my business is a departure from the traditional model. That’s why the only competition I have are losers with no front teeth.

 

[advantagecp]

OP, what makes you think that someone would buy a franchise of your business? What is unique about it?

Your business is not profitable. It is easy to take a marginal business and make it very lucrative by scaling it to infinity...until you start bumping into reality.

After a year of managing it I can unequivocally say you’re dead wrong.

Thank god I’ve got the confidence not to listen even if I didn’t know better, but now I’ve got the experience too.

The entire point of my business is a departure from the traditional model. That’s why the only competition I have are losers with no front teeth.

Wow.

Someone with lengthy experience in your business in your geographic area gives you good solid advice and they are "dead wrong". This is almost comical. You even went so far as to insult him.

The"dead wrong"advisor is 100% right. I started a post explaining that labor will be your problem, but I deleted it . You want validation, not advice. If you actually want a fastlane business, take this lawn care business back behind the barn and shoot it. Then find something else.

You have a lot to learn. Please promise us that you will come back in 3 years and fill us in on your fastlane lawn care business.

 

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[Johnny boy]

OP, what makes you think that someone would buy a franchise of your business? What is unique about it?

Your business is not profitable. It is easy to take a marginal business and make it very lucrative by scaling it to infinity...until you start bumping into reality.


Wow.

Someone with lengthy experience in your business in your geographic area gives you good solid advice and they are "dead wrong". This is almost comical. You even went so far as to insult him.

The"dead wrong"advisor is 100% right. I started a post explaining that labor will be your problem, but I deleted it . You want validation, not advice. If you actually want a fastlane business, take this lawn care business back behind the barn and shoot it. Then find something else.

You have a lot to learn. Please promise us that you will come back in 3 years and fill us in on your fastlane lawn care business.

Write it down, sign and date it, and I’ll give you the address to send it to. I want to frame it so I can post it back on here for you in a few years

 

[advantagecp]

Write it down, sign and date it, and I’ll give you the address to send it to. I want to frame it so I can post it back on here for you in a few years

There are opportunities worth pursuing, and opportunites not worth pursuing.

Copy those words, frame them, let us know when you understand them. That time is coming.

 

[million$$$smile]

After a year of managing it I can unequivocally say you’re dead wrong.

Well. ok then.
Been wrong before.
I hope you find that investor(s) that believes in your plan.
Sounds like you have the 'experience' to take this to where you want to go.
Some of those' losers' with no front teeth have been making a living longer than some here have been alive and yes, they are not fastlane, but I definitely wouldn't regard them as losers.

Again, good luck on your endeavors building your business.
I'll not waste any more of your time,
-nor mine.

 

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[PizzaOnTheRoof]

Go read The Pumpkin Plan. I don’t think you need any investors.

Hell, if your model is so amazing I would license that puppy out to other lawn care companies all over the country.

Come up with some ideas on how you can service your customers better than just lawn care.

What do they hate about the lawn care industry?

(Employees leaving a mess, servicing when they are/aren’t home, rude/unprofessional, etc...)

What other services do they use, and how can you collaborate with them to better serve your customers?

(Partner with a window washer. Get him on your amazing system and have him come after your service for a wash at a break even price for you. He gets more business, your customers are happy, and you look great to them...)

Good luck my man.

 

[perchboy]

Write it down, sign and date it, and I’ll give you the address to send it to. I want to frame it so I can post it back on here for you in a few years

Lol