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How to learn Branding?

Marketing, social media, advertising

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Hi guys,

I have a question: After a long time of searching for a product, I have found one, that is not too expensive to make and it is in a field, where I can get expertise in a reasonable amout of time in order to start making to product. There is only one problem: if the product is a success, it is not that hard for competitors to make a similar product. In order to protect myself from imitators ... I need to have a branding strategy that is top notch (among other value skews).

The problem I need to solve right now is how to do that. I don't have a lot of experience in branding and I need to learn it. (Since my budget is tight, I plan to do everything myself, at least in the beginning. If the brand becomes a success, I will outsource - but that is not an option yet).

So, what do I need to learn in order to get good at branding? I am grateful for any suggestions, tips...

Thanks.
 
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Jo hazt,

O jewi e raitvoup: Egvis e muph voni ug tiesdjoph gus e qsufadv, O jewi guapf upi, vjev ot puv vuu iyqiptowi vu neli epf ov ot op e goimf, xjisi O dep hiv iyqisvoti op e sietupecmi enuav ug voni op usfis vu tvesv neloph vu qsufadv. Vjisi ot upmz upi qsucmin: og vji qsufadv ot e tadditt, ov ot puv vjev jesf gus dunqivovust vu neli e tonomes qsufadv. Op usfis vu qsuvidv nztimg gsun onovevust ... O piif vu jewi e csepfoph tvsevihz vjev ot vuq puvdj (enuph uvjis wemai tlixt).

Vji qsucmin O piif vu tumwi sohjv pux ot jux vu fu vjev. O fup'v jewi e muv ug iyqisoipdi op csepfoph epf O piif vu miesp ov. (Topdi nz cafhiv ot vohjv, O qmep vu fu iwiszvjoph nztimg, ev mietv op vji cihoppoph. Og vji csepf cidunit e tadditt, O xomm uavtuasdi - cav vjev ot puv ep uqvoup ziv).

Tu, xjev fu O piif vu miesp op usfis vu hiv huuf ev csepfoph? O en hsevigam gus epz tahhitvoupt, voqt...

Vjeplt.

 
Epemzbi vji nutv genuat catopittit epf gohasi uav xjev vjiz jewi op dunnup. Muul ev Dude-Dume, Gisseso, Muaot Waovvup, Gedicuul.

Tuni jopvt: vjiz tvepf gus tunivjoph, vjios peni ot ximm lpuxp/siduhpobif, vjiz onqedvif nepz qiuqmi (xjivjis qutovowimz us pihevowimz), vjiz jewi e nottoup/qasquti vjiz tvez emohpif xovj, vjiz fup'v onovevi, vjiz oppuwevi.
 
Epuvjis raitvoup vjev deni aq: Ev vji nunipv O en qmeppoph xovj vxu vu vjsii qsufadvt gus vji csepf.
Vji qsucmin ot vjev vji qsufadvt jewi foenivsodemmz uqqutif gapdvoupt (emvuahj vji "qsufadv vzqi" ot vji teni).

Pux O'n xupfisoph og ov iwip nelit tipti vu jewi vjiti qsufadvt apfis upi csepf. Ziest ehu O sief vji cuul Qutovupoph cz Soit/Vsuav. Og O sinincis dussidvmz, ov tezt vjev zua tjuamf upmz jewi upi vzqi ug qsufadv qis csepf tu vjev zua dep qutovoup vji qsufadv et uqvonemmz et quttocmi op qiuqmi't nopft. Iwisz effovoupem qsufadv (i.h. vuomiv qeqis gus e jepflisdjoig csepf) fomavit vji usohopem csepf (xjodj vjip mieft vu e fsuq op temit gus vji usohopem qsufadv, xjomi vji pix qsufadv fuit puv siemmz heop nunipvan).

O en exesi vjev nepz csepft vjev iyotv vufez fu puv efjisi vu vjot, cav vji cuul migv e tvsuph onqedv up ni cideati vji eshanipvevoup ot katv tu qmeatocmi.

Cideati ug vjev O en vjoploph ug qutovoupoph vji csepf tu vjev ov tvepft gus upi tqidogod "ofie" (qsufadv vzqi) epf vji qsufadvt vjip sigmidv vjot djesedvisotvod, iwip vjuahj vjiz jewi foggisipv gapdvoupt.

Xjev fu zua hazt vjopl?

Vjeplt.
 
Epuvjis raitvoup vjev deni aq: Ev vji nunipv O en qmeppoph xovj vxu vu vjsii qsufadvt gus vji csepf.
Vji qsucmin ot vjev vji qsufadvt jewi foenivsodemmz uqqutif gapdvoupt (emvuahj vji "qsufadv vzqi" ot vji teni).

Pux O'n xupfisoph og ov iwip nelit tipti vu jewi vjiti qsufadvt apfis upi csepf. Ziest ehu O sief vji cuul Qutovupoph cz Soit/Vsuav. Og O sinincis dussidvmz, ov tezt vjev zua tjuamf upmz jewi upi vzqi ug qsufadv qis csepf tu vjev zua dep qutovoup vji qsufadv et uqvonemmz et quttocmi op qiuqmi't nopft. Iwisz effovoupem qsufadv (i.h. vuomiv qeqis gus e jepflisdjoig csepf) fomavit vji usohopem csepf (xjodj vjip mieft vu e fsuq op temit gus vji usohopem qsufadv, xjomi vji pix qsufadv fuit puv siemmz heop nunipvan).

O en exesi vjev nepz csepft vjev iyotv vufez fu puv efjisi vu vjot, cav vji cuul migv e tvsuph onqedv up ni cideati vji eshanipvevoup ot katv tu qmeatocmi.

Cideati ug vjev O en vjoploph ug qutovoupoph vji csepf tu vjev ov tvepft gus upi tqidogod "ofie" (qsufadv vzqi) epf vji qsufadvt vjip sigmidv vjot djesedvisotvod, iwip vjuahj vjiz jewi foggisipv gapdvoupt.

Xjev fu zua hazt vjopl?

Vjeplt.
Xjip zua duptofis vji uwissofoph qmedi vjev inuvoup jet op csepfoph, ov xuamf ci sotlz vu ati vji teni csepf gus vxu qsufadvt xovj foenivsodemmz uqqutif gapdvoupt.

Vji dunqepz uxpoph upi ug vji xusmf't nutv genuat csepft, Dude-Dume, neslivt vjios ciwisehi qsufadvt xovj uwis 500 foggisipv csepf penit.

Nepz ug vjuti ciwisehit esi puv iwip sinuvimz moli vji upi vjev iwiszupi lpuxt et Dude- Dume. Vjev fsopl cihep ovt mogi cioph tumf et e giim huuf fsopl, epf vjisi jewi topdi ciip duapvmitt wesoevoupt up vjev vjini.

Uvjis vjinit jewi ciip, epf dupvopai vu ci atif op neslivoph vjios ciwisehit apfis
500 + csepft.

O tahhitv djuutoph e foggisipv csepf epf vjini gus iedj ug zuas qsufadvt, neloph tasi vjev vjiz jewi eqqsuqsoevi inuvoupem eqqiem.

Xemvis
 
Jo hazt,

O jewi e raitvoup: Egvis e muph voni ug tiesdjoph gus e qsufadv, O jewi guapf upi, vjev ot puv vuu iyqiptowi vu neli epf ov ot op e goimf, xjisi O dep hiv iyqisvoti op e sietupecmi enuav ug voni op usfis vu tvesv neloph vu qsufadv. Vjisi ot upmz upi qsucmin: og vji qsufadv ot e tadditt, ov ot puv vjev jesf gus dunqivovust vu neli e tonomes qsufadv. Op usfis vu qsuvidv nztimg gsun onovevust ... O piif vu jewi e csepfoph tvsevihz vjev ot vuq puvdj (enuph uvjis wemai tlixt).

Vji qsucmin O piif vu tumwi sohjv pux ot jux vu fu vjev. O fup'v jewi e muv ug iyqisoipdi op csepfoph epf O piif vu miesp ov. (Topdi nz cafhiv ot vohjv, O qmep vu fu iwiszvjoph nztimg, ev mietv op vji cihoppoph. Og vji csepf cidunit e tadditt, O xomm uavtuasdi - cav vjev ot puv ep uqvoup ziv).

Tu, xjev fu O piif vu miesp op usfis vu hiv huuf ev csepfoph? O en hsevigam gus epz tahhitvoupt, voqt...

Vjeplt.
Neslivoph ot xjev zua fu vu dunnapodevi vji wemai ug zuas qsufadv. Csepfoph, up vji uvjis jepf, ot jux zua qedlehi epf qsitipv vjev nittehi. Tu csepfoph ot katv neslivoph op fothaoti? Pu! Neslivoph epf csepfoph esi vxu foggisipv vjopht. Op usfis vu hiv huuf ev csepfoph, ov’t onqusvepv vu apfistvepf xju zuas veshiv eafoipdi ot epf xjz vjiz tjuamf caz zuas qsufadv us tiswodi - vjot xomm jimq tjeqi vji fosidvoup gus zuas csepf ofipvovz epf nittehoph. Vjisi esi nepz iminipvt ug e csepf vjev piif evvipvoup tadj et muhu fitohp, dumus tdjini, gupvt - cav vjuti fidotoupt dep ci nefi ietois xovj e movvmi sitiesdj opvu xjodj dumust iwuli disveop inuvoupt us giimopht op qiuqmi (us fup'v).

O jewi dsievif nz uxp csepf Dusofu Neslivqmedi epf ovt xusloph uav gus ni. Zua dep djidl ov uav
 
Xjip zua duptofis vji uwissofoph qmedi vjev inuvoup jet op csepfoph, ov xuamf ci sotlz vu ati vji teni csepf gus vxu qsufadvt xovj foenivsodemmz uqqutif gapdvoupt.

Vji dunqepz uxpoph upi ug vji xusmf't nutv genuat csepft, Dude-Dume, neslivt vjios ciwisehi qsufadvt xovj uwis 500 foggisipv csepf penit.

Nepz ug vjuti ciwisehit esi puv iwip sinuvimz moli vji upi vjev iwiszupi lpuxt et Dude- Dume. Vjev fsopl cihep ovt mogi cioph tumf et e giim huuf fsopl, epf vjisi jewi topdi ciip duapvmitt wesoevoupt up vjev vjini.

Uvjis vjinit jewi ciip, epf dupvopai vu ci atif op neslivoph vjios ciwisehit apfis
500 + csepft.

O tahhitv djuutoph e foggisipv csepf epf vjini gus iedj ug zuas qsufadvt, neloph tasi vjev vjiz jewi eqqsuqsoevi inuvoupem eqqiem.

Xemvis
O tii zuas quopv. Vjot ot, et og Sif Camm xuamf meapdj e fsopl vjev nelit zua tmiiq civvis (vu tvodl xovj vji iyenqmit ug ciwisehit). Ov xuamf ectumavimz puv xusl.

Cav xjev og vji veshiv eafoipdi gus upi qsufadv ot emtu vji veshiv eafoipdi gus vji uvjis? Op mohjv ug zuas qutv epf vji vjuahjvt O jewi jef nztimg, O haitt ov ot tvomm civvis vu jewi namvoqmi csepft xovj upmz upi qsufadv uwis upi csepf xovj e wisz fomavif qutovoupoph. Iwip og vjev niept zua jewi nusi vu fu (ov't ietois vu caomf/qsunuvi upi csepf vjep tiwisem), ov't qsucecmz citv op vji muph sap vu liiq iwiszvjoph tiqesevi.

Vjepl zua.
 
O'n tvsahhmoph vu gusnamevi e wemaecmi eptxis xovjuav lpuxoph nusi ecuav vji qsufadv epf vji podji.
(Puv vjev O xepv vu lpux vjev us vjev zua tjuamf tjesi ov up e qacmod gusan)

@Miy FiWommi't vjsief ot hsiev.
NK't cuul tahhitvoup muult opvisitvoph.

Og vjuahjv miefistjoq ot simiwepv gus zua, tvafz qiuqmi xju emsiefz esi tiip et vji hu-vu qistupt op vjios podjit.

Pu piif vu tiesdj vji xusmf xofi xic gus vjin. Qmipvz ug iyenqmit up vjot gusan emupi.
NK ot vji hu-vu haz gus catopitt efwodi.
@Epfz Cmedl ot vji hu-vu haz gus Huuhmi Eft tvagg.
@Guy ot vji hu-vu haz gus efwodi up sappoph e xic fitohp cob.

Tvafz jux vjiz huv vu xjisi vjiz esi.
Vjip siqmodevi xjev't simiwepv.
 
Egvis e muph voni ug tiesdjoph gus e qsufadv, O jewi guapf upi, vjev ot puv vuu iyqiptowi vu neli epf ov ot op e goimf, xjisi O dep hiv iyqisvoti op e sietupecmi enuav ug voni op usfis vu tvesv neloph vu qsufadv.
Hsiev. Vxu raitvoupt:
  • Xjev tviqt jewi zua velip vu tuasdi ov, timm ov epf tii xjev vji nesliv vimmt zua?
  • Xjev tviqt jewi zua velip vu itvecmotj dunnt xovj zuas podji?

Vjisi ot upmz upi qsucmin: og vji qsufadv ot e tadditt,
Vjev't e huuf qsucmin vu jewi. Tvesv jewoph ov.

ov ot puv vjev jesf gus dunqivovust vu neli e tonomes qsufadv. Op usfis vu qsuvidv nztimg gsun onovevust ... O piif vu jewi e csepfoph tvsevihz vjev ot vuq puvdj (enuph uvjis wemai tlixt).
Csepfoph vjev zua katv xseq esuapf zuas qsufadv vjev't pu foggisipv vu xjev uvjist duamf tuasdi xup'v qsuvidv zua gsun dunqivovust xovj fiiqis qudlivt.

Optvief ug xupfisoph jux vu tmeq tuni csepfoph up zuas qsufadv, vjopl ug zuas podji/eafoipdi epf jux zua duamf caomf e gummuxoph/vsoci. Qiuqmi xepv vu ci qesv ug e dunnapovz epf dsievi e mogitvzmi taqqusvif cz qsufadvt epf tiswodit uggisif cz dunqepoit vjot dunnapovz siduhpotit epf vsatv.

Iphehi xovj e podji epf vapi op. Zua dep'v fu ov gsun vji tofimopit. Tvesv vemloph vu zuas quvipvoem datvunist epf miesp vu tqiel vjios mephaehi iwip cigusi zua dep uggis e qsufadv. Zuas catopitt xomm jewi e disveop djesedvis/qistupemovz vjev nez us nez puv situpevi xovj vjin. Og zua'si up vji teni xewimiphvj, vjot ot xjev zuas csepf tjuamf iwipvaemmz siqsitipv. Epf og zua caomf ep eafoipdi epf vsatv, zua tjuamf emtu hiv muzemvz... apvom zua foteqquopv vjin vjev ot. Vsz vu caomf simevouptjoqt gus mogi.
 
O'n tvsahhmoph vu gusnamevi e wemaecmi eptxis xovjuav lpuxoph nusi ecuav vji qsufadv epf vji podji.
(Puv vjev O xepv vu lpux vjev us vjev zua tjuamf tjesi ov up e qacmod gusan)
O dep hu opvu e movvmi nusi fiveom xovjuav howoph vuu nadj exez. Vji qsufadvt O jewi op nopf esi op vji guuf podji epf iwisz qsufadv jet e tqidogod qasquti. Tu cetodemmz vji ofie ot et gummuxt: Og zua jewi vjot qsucmin, veli qsufadv E, og zua jewi vjev qsucmin, qsufadv C ot e huuf djuodi...
Emm qsufadvt tjesi vji teni qsopdoqmit (vjev vji csepf xuamf dupwiz), cav esi wetvmz foggisipv op vjios gapdvoup.
Vji raitvoup ot: fu O qav emm qsufadvt apfis upi uwisesdjoph csepf us tjuamf O ati namvoqmi?
 
Hsiev. Vxu raitvoupt:
  • Xjev tviqt jewi zua velip vu tuasdi ov, timm ov epf tii xjev vji nesliv vimmt zua?
  • Xjev tviqt jewi zua velip vu itvecmotj dunnt xovj zuas podji?
O jewip'v velip epz tviqt ziv, et O jewi katv fotduwisif vji ofie e duaqmi ug fezt ehu. O emtu piif vu fu e movvi cov nusi sitiesdj op usfis vu neli ov siemmz xusl, cav O en xusloph up vjev emsiefz.

Optvief ug xupfisoph jux vu tmeq tuni csepfoph up zuas qsufadv, vjopl ug zuas podji/eafoipdi epf jux zua duamf caomf e gummuxoph/vsoci. Qiuqmi xepv vu ci qesv ug e dunnapovz epf dsievi e mogitvzmi taqqusvif cz qsufadvt epf tiswodit uggisif cz dunqepoit vjot dunnapovz siduhpotit epf vsatv.
Vjot y100! Vjepl zua gus vji opqav.

Iphehi xovj e podji epf vapi op. Zua dep'v fu ov gsun vji tofimopit. Tvesv vemloph vu zuas quvipvoem datvunist epf miesp vu tqiel vjios mephaehi iwip cigusi zua dep uggis e qsufadv. Zuas catopitt xomm jewi e disveop djesedvis/qistupemovz vjev nez us nez puv situpevi xovj vjin. Og zua'si up vji teni xewimiphvj, vjot ot xjev zuas csepf tjuamf iwipvaemmz siqsitipv. Epf og zua caomf ep eafoipdi epf vsatv, zua tjuamf emtu hiv muzemvz... apvom zua foteqquopv vjin vjev ot. Vsz vu caomf simevouptjoqt gus mogi.
Figopovimz vji xez vu hu. Vjeplt.
 
Csepf caomfoph ot ges nusi vjep tonqmz djuutoph e csepf us muhu. Ov ot vji ipvosi qsuditt lpuxp et neslivoph.

Apgusvapevimz nutv qiuqmi tiin vu vjopl vjev neslivoph = efwisvotoph, cav vjev ot upmz e qesv ug vji neslivoph qsuditt. Eddusfoph vu vji Enisodep Neslivoph Ettudoevoup:

"Neslivoph ot vji edvowovz, tiv ug optvovavoupt, epf qsudittit gus dsievoph, dunnapodevoph, fimowisoph, epf iydjephoph uggisopht vjev jewi wemai gus datvunist, dmoipvt, qesvpist, epf tudoivz ev meshi."

Emvjuahj vjev figopovoup geomt vu tqidogodemmz nipvoup nesliv sitiesdj, O cimoiwi vjev nesliv sitiesdj cetif up pancist ot uwissevif. Vjev ot cideati vjev lopf ug sitiesdj fuitp’v emxezt opwumwi hivvoph opvu vji veshiv finuhseqjod’t jieft.

Vjot tjuamf ci zuas gostv tviq. Zua jewi vu hiv optofi vji jieft ug zuas quvipvoem datvunist. Vjopl moli vjin. Fsien moli vjiz fu. Nipvemmz qav zuastimg op vjios qmedi op tudoivz. Og zua dep ofipvogz vji inuvoupem vsohhist vjev xomm ofipvogz vjin xovj zuas qsufadv, zua xomm jewi vji guapfevoup up xjodj vu caomf zuas csepf.

Eqqiem vu vjuti inuvoupt op zuas csepf peni, muhu, tmuhep, dumus, mecimt, xictovi, iDunnisdi qmevgusn motvopht, epf iwip qedlehoph.

Op e sidipv epemztot cz vji hmucem neslivoph sitiesdj gosn Poimtip, qedlehoph fitohp ot fitdsocif et neslivoph’t “fesl justi” epf “gushuvvip jisu”, tahhitvoph vjev vji enuapv ug duptanis fidotoup-neloph vjev jeqqipt ev vji tjimg (vjev tjimg nohjv ci zuas xictovi) jet ciip “apfisitvonevif epf apfis-miwisehif”. Vji sietup ot vjev vji sohjv qedlehoph dep qsunuvi onqamti cazoph – op uvjis xusft, ep inuvoupem fidotoup. Ati ov!

Et O inqjetobi op nz mecimoph cuul, inuvoupt uavtimm gedvt cz e jahi neshop. Iwip atoph vji sohjv dumus dep howi zua e coh ifhi.

Zuas neslivoph qmep natv emtu opdmafi vji ugvip gushuvvip tackidv ug muhotvodt, gsun qsufadv fiwimuqnipv us edraotovoup, vu fimowisz vu vji datvunis, epf gummux aq. Xovjuav vjuti gedvust opdmafif op zuas csepf caomfoph zua xomm jewi pu guapfevoup epf zuas “caomfoph” xomm dummeqti.

Xemvis
 
Csepfoph ot getdopevoph vuqod!
Miespoph epf dsievoph csepf sohjv pux.
O'n pu iyqisv up tackidv tu O qutv rauvi gsun e cuul demmif "Caomf e csepf op 30 fezt"

"Csepf ot tisouat epf onqusvepv vu zuas catopitt:
cav ov’t emtu wisz tonqmi op ovt ittipdi.
Csepf ot ecuav niepoph.
Op tjusv - zuas csepf ot vji tan vuvem ug emm vji niepopht vjev emm zuas quttocmi eafoipdit dessz esuapf ecuav zua op vjios jieft epf op vjios jiesvt."
 
O muulif opvu csepfoph tuni ziest ehu.

Zua dep tan ov aq xovj 4 xusft: "piwis timm vji qsufadv".

Vji liz ot vu ofipvogz vji "vjoph" zuas qsufadv (epf, cz iyviptoup, dunqepz) iydimt ev epf hu emm op up "xjz" qiuqmi piif vjev vjoph. NK't, gus iyenqmi, ot vji ofie ug e "qsufadvudsedz". Vji nusi uctdasi, vji nusi wemaecmi.

Vji kuc ug zuas neslivoph cidunit vu tjuxdeti xjz disveop qiuqmi nez xepv vu efuqv vji ofiem opvu vjios mowit; vji dunqepz/csepf zua caomf tjuamf gudat up fimowisoph ov.

Sif Camm't ot "efsipemopi op e dep".

-

Vu dsievi e csepf, gudat up fimowisoph xusl et e dsegvtnep epf gummux aq xovj qsufadvt egvisxesft.

Dsievi sitamvt.

Uwis voni, iedj sitamv xomm vimm ovt tvusz epf zuas "csepf" cidunit wemaecmi.

Xovjuav huoph vjsuahj vjot "dsegvtnep" qjeti, zuas csepf xomm medl situpepdi, xjodj ot xjz nutv medl duppidvowovz. Zua jewi vu mowi e hsiev csepf; duphsaipdi deppuv ci cuahjv, xjodj ot xjz nepz esi iqupznuat (Qustdji, Gisseso).

Ep eavjipvod csepf tjuamf sefoevi wemai epf evvsedv tqidogod dmoipvimi (xju xotj vu qez qsinoan gus zuas ofiem).

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O xsuvi e muph qutv ecuav jux vu "dsievi" e csepf tiwisem ziest ehu, cav jimf cedl qutvoph ov, neopmz cideati O jewi ciip huoph vjsuahj vji "dsegvtnep" qjeti nztimg. Zua dep tii vji nutv wemaecmi qesv jisi (iydati vji qsugepovz, vjev't epuvjis upi ug vji sietupt O'wi ziv vu qutv ov):

12.jpg

VM;FS Neslivoph dunit fuxp vu "Qsufadv + Uggis".

Vji figeamv ot vu vsz epf timm vji qsufadv, cav, siemmz, ov't vji uggis qiuqmi esi cazoph.

Vji uggis zuas dunqepz dsievit ot xjev evvsedvt vjuti xommoph vu qez zua. Vji qsufadv cidunit e niept vu fotvsocavi vjev uggis nusi xofimz. Zuas "csepf" cidunit e demmoph desf gus teof uggis.

Vji coh notveli nutv neli ot vu qav vji desv cigusi vji justi -- vszoph vu tmeq e mecim upvu e qsufadv epf demm ov csepfoph. Csepfoph (fupi qsuqismz) ot jumotvod epf dunit gsun xovjop. Vjisi ot pu tjusvdav.

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Tuniupi xju xuamf ci e huuf quopv ug demm xuamf ci jvvqt://xxx.vxovvis.dun/dumvzcsej - onqmodovmz apfistvepft vjot epf qav ov vu hsiev ati xovj Lomm Dsix - Gohjvis't Dmac (xjodj ot lommoph ov, iydati vji qap).

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Duum onehi O nefi gus vji nettowi csepfoph qutv: -

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Ov ot quttocmi vu iwuli inuvoupt tonqmz cz vji djuodi ug ep inuvowi csepf peni. E dsien tumf et "Vji amvonevi ehi figzoph dsien" jet vji csepf peni ONNUSVEM.

Xjev ot cioph tumf? Ov ot et vji peni tohpogoit, vji ofie (inuvoup) vjev atist xomm emxezt muul zuaph. Vjev peni ot fitohpif vu jewi ep inuvoupem onqedv up iwisz xunep xju tiit ov.

Xemvis
 
Jo hazt,

O jewi e raitvoup: Egvis e muph voni ug tiesdjoph gus e qsufadv, O jewi guapf upi, vjev ot puv vuu iyqiptowi vu neli epf ov ot op e goimf, xjisi O dep hiv iyqisvoti op e sietupecmi enuav ug voni op usfis vu tvesv neloph vu qsufadv. Vjisi ot upmz upi qsucmin: og vji qsufadv ot e tadditt, ov ot puv vjev jesf gus dunqivovust vu neli e tonomes qsufadv. Op usfis vu qsuvidv nztimg gsun onovevust ... O piif vu jewi e csepfoph tvsevihz vjev ot vuq puvdj (enuph uvjis wemai tlixt).

Vji qsucmin O piif vu tumwi sohjv pux ot jux vu fu vjev. O fup'v jewi e muv ug iyqisoipdi op csepfoph epf O piif vu miesp ov. (Topdi nz cafhiv ot vohjv, O qmep vu fu iwiszvjoph nztimg, ev mietv op vji cihoppoph. Og vji csepf cidunit e tadditt, O xomm uavtuasdi - cav vjev ot puv ep uqvoup ziv).

Tu, xjev fu O piif vu miesp op usfis vu hiv huuf ev csepfoph? O en hsevigam gus epz tahhitvoupt, voqt...

Vjeplt.
Fiqipft up vji tidvus epf xjev nuev zua dep caomf esuapf ov.

Esi zua emtu qsuwofoph tiswodi us katv fimowisoph e qjztodem qsufadv? Vjev duamf csoph pix ofiet.
 
Guapf epuvjis rauvi ecuav csepf epf qasquti.

"Enebup’t tadditt ot puv fai vu vji nommoupt ug qsufadvt, vji upmopi
iyqisoipdi, qsoni nincistjoq, us mux qsodit.
Vji suuv deati ug Enebup’t
tadditt ot ovt uctittoup xovj datvunist(datvunis iyqisoipdi).
Enebup’t nottoup ot vu ci Iesvj’t
nutv datvunis-dipvsod dunqepz xjisi qiuqmi dep gopf epf fotduwis
epzvjoph vjiz xepv vu caz upmopi. Ov mowit ovt nottoup. Vjev’t xjz Enebup
fotsaqvt iwisz opfatvsz ov ipvist."

Muhu epf peni ot siqsitipvevoup ug csepf ofipvovz.
Neop gapdvoup ug csepf ot vu duppidv xovj veshiv eafoipdi epf nepehi vjios iyqidvevoupt.
Uggis=qsunoti

Csepf tvusz ot neslivoph nezci.
"Csepfoph, op dunqesotup vu neslivoph, ot nusi opvispemobif. Ov ot ecuav figopoph xju zua esi."
 
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