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emailing does not close sales.
Exactly. I have only ever closed one sale through email and it was a strong referral. Emails are just to warm up the call and perhaps get some interest going. These sales are all closed through calling and talking directly to the decision maker.
I helped someone on this thread write up some emails and they got a 3/10 positive response - " lets talk". He called one of these and the call didn't go well. He got stuck talking to some gatekeeper. I said let's email them again and now they want him to do a much bigger job (after saying they are not interested on the call). Emails can definitely work but only as part of a bigger system.
A general rule in web design is that you probably don't want the clients who instantly bought through your cold call or cold email. They more than likely will not be great to work with. You want to spend time getting in with the right client. You will be building these larger sites for 1-2 weeks so client selection is very important and time spent up front getting it right makes 100 other things easier down the line.
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