Andy Black
Help people. Get paid. Help more people.
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Lol. Nice example. "Ideas are bullshit." Who are you going to help? How do you know you can help them? Will they pay you for it? etc etc You just want to point them to the book and this forum. There's a reason many small businesses are small.I have a website idea. I want to build an e-commerce site for a high-end Italian cermaics shop that is 100% brick and mortar. I have this vision in my head about how I want the site to look, but I"m not sure how I want it to look. The site has to be be trendy, yet appeal to the demographics of women in their 40's-late 60's..Ohh but I also want to start appealing to young kids on Facebook. I need to use colors that represent the Tuscany Italy areas. And I would love to include a cobblestone street somewhere on the website! Oh and my budget is only $3.5k.
The other problem is when you deal with employees within a much larger company. Then you're dealing with company hierarchies, red tape, numerous egos and political infighting, etc. The guy who's signing off has many competing worries, and more often than not, making the most sensible decision for the company that makes the company the most revenue/sales/profit/etc is NOT what's foremost in his mind.
Honestly, I'm glad I've taken the route I have. I want out of it now, but I've learned a lot from it too... and damn, I am so much more motivated to build my own business so that I can have customers and not clients.
EDIT: I don't mind taking on a small bricks and mortars client, just to learn their niche. I know the headaches I'm going to get, but I am more patient with them now, and I'm not doing it for the short-term money. My goal is to learn their niche, then find other brick and mortars in other locations who I can sell leads to. That way I'm leveraging the knowledge gained with one client, and using that knowledge to gain customers. This is a work in progress and I'm still mid-change, but it's another way you can do the same thing (help businesses get more leads), but with a different model. Food for thought maybe?
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