I have been helping people invest in websites for almost 8 years now. And the Income Store fiasco will definitely hurt the whole industry in general. It's not easy to sell people on money-making websites, and with this, people are gonna be more skeptical. That's the reason I only prefer to work with people who know about this asset class and are comfortable with the risks involved. To others, I just say no.
In short, here is how we go about it:
In short, here is how we go about it:
- We require a minimum investment of $50k from investors and once we have a commitment, my team and I go out scouring suitable deals for them. We do have our in house deal flow as well as I have made friends with a lot of people who actively buy and sell sites.
- We do not give any income guarantee. But what I have seen is that we are able to give a 20-25% annual ROI to our investors, and that's after our management fee.
- You as the investor, own the asset and we are just a management company.
- We have an in house team of 10 full-time people, ranging from editors, writers, SEOs, tech people and general managers. We solely do content sites. No SaaS, no e-com.
- What I have typically seen over the last 7-8 years is that the investors who have invested with us, end up buying more and more sites and building up their portfolio as they get more comfortable with the business model. I think no one (except maybe 1 or 2) has just one site in their portfolio.
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