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With Facebook traffic, what are your thoughts on direct to a sales letter going for the sale vs building a basic funnel (ad -> optin (pixeled) -> 10 email autoresponder -> no sale, go into cooling off period, try again in 4-6 weeks)? Tried the sales page with 155 clicks to website (330 overall clicks) and no sales.

I answered this in depth on another post of mine but can't find it.

So a proper "funnel" is really hard to built out-of-the-gate, and then add steps in the funnel as I go. Building a funnel from scratch with little data, little customers, and little marketing experience is like trying to build a Formula 1 car with Ford Pinto parts.

I would suggest getting your sales page to convert, then adding in the autoresponder. Then add in an upsell. Then add in an another product, etc.

Does that help?
 
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